or


[06/01/11 - 11:28 AM]
ABC Family Posts its Best May Ever in Prime and Total Day
ABC Family spins the numbers for the month of May.

[via press release from ABC Family]

Primetime Ratings Highlights for May 2011 - Final National Ratings

ABC Family Posts its Best May Ever in Prime and Total Day

~Ranks Among Cable's Top 5 Networks in Prime in Key Demos

~Posts Huge Double-Digit Year-to-Year Percent Increases

"The Secret Life of the American Teenager" is Cable's No. 1 Series/Scripted Series

May 2011 Prime and Total Day Highlights:

ABC Family recorded best-ever May deliveries in Prime in Total Viewers (1.3 million), Adults 18-34 (331,000), Women 18-34 (210,000), Adults 18-49 (587,000), Women 18-49 (371,000), Viewers 12-34 (534,000) and Females 12-34 (356,000), surging by hefty double-digit percentages year to year across all target demos.

· ABC Family secured Top-5 ranks in Prime among Women 18-34 (No. 5), Women 18-49 (No. 4) and Females 12-34 (No. 4), and among the Top 10 in Total Viewers (No. 8), Adults 18-34 (No. 10), Adults 18-49 (No. 9) and Viewers 12-34 (No. 9).

· Year-to-year, ABC Family posted across the board double-digit percent increases, including by 18% in Total Viewers (1.3 million vs. 1.1 million), by 23% in Adults 18-34 (331,000 vs. 269,000), by 17% in Adults 18-49 (587,000 vs. 502,000) and by 28% in Viewers 12-34 (534,000 vs. 416,000).

In Total Day, May 2011 wrapped as ABC Family's most-watched May of all time in Total Viewers (649,000), Adults 18-34 (187,000) and Adults 18-49 (314,000), increasing by an impressive 19% over year ago levels in viewers, and by 14% apiece in the demos

Programming Highlights:

· "The Secret Life of the American Teenager" stood as cable's No. 1 series among Females 12-34 (1.4 million/3.1 rating), cable's No. 1 scripted series among Women 18-34 (760,000/2.2 rating) and Viewers 12-34 (1.7 million/1.8 rating), and cable's No. 2 scripted original series among Women 18-49 (1.2 million/1.8 rating).

· "Make It or Break It" was the month's No. 2 scripted original series in Females 12-34 (897,000/1.9 rating) and cable's No. 2 series overall in Female Teens (508,000/4.2 rating).

Source: Nielsen Media Research, US ratings, most current. May 11: 4/25/11-5/29/11; March 2010: 4/26/10-5/30/10. Series ranks based on trackage data, sorted by 000s, then rating.





  [june 2011]  
S
M
T
W
T
F
S
   


· MAKE IT OR BREAK IT (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[06/23/17 - 08:17 AM]
Thursday's Broadcast Ratings: FOX Edges Demo Win Over ABC, NBC Summer Launches
The Alphabet and the Peacock fall just short of FOX's game show duo.

[06/23/17 - 07:42 AM]
ESPN's NBA Draft Ratings Up 13 Percent
ESPN spins the numbers for Thursday, June 22.

[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Coasts to Another Victory
"America's Got Talent" once again eclipses the night in total viewers and adults 18-49.

[06/20/17 - 10:31 AM]
Hallmark Channel Topples Competition Scoring #1 Rated Spot in Primetime on Saturday for Second Consecutive Week
The Hallmark Channel spins the numbers for the week of June 12-18.

[06/20/17 - 08:45 AM]
FOX Sports' Presentation of 117th U.S. Open Championship Scores More Than 26 Million Viewers
FOX Sports spins the numbers for its U.S. Open coverage to date.

[06/20/17 - 08:31 AM]
Monday's Broadcast Ratings: NBC Tops Total Viewers, Demos
"American Ninja Warrior" and "Spartan: Ultimate Team Challenge" push the Peacock on top in both categories.

[06/19/17 - 09:23 AM]
Sunday's Broadcast Ratings: ABC Edges FOX in Tight Demo Race
The Alphabet's game show trio wins the night among adults 18-49.

[06/18/17 - 08:40 AM]
Saturday's Broadcast Ratings: FOX Edges Demo Race with MLB
The network tops the night in adults 18-49 while ABC is the most-watched broadcaster.

[06/17/17 - 08:24 AM]
Friday's Broadcast Ratings: NBC Wins Demo Race with "Dateline"
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[06/16/17 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Wins Repeat Showdown
A trio of game show encores lead the night in total viewers and adults 18-49.

[06/15/17 - 08:23 AM]
Wednesday's Broadcast Ratings: FOX, "MasterChef" Top Demos
The network wins the night among adults 18-49 while an all-repeat CBS is the most-watched network.

[06/14/17 - 08:15 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Puts NBC on Top
The Peacock owns the night in both total viewers and adults 18-49.

[06/13/17 - 01:01 PM]
Hallmark Channel Catapults to #1 in Prime Time on Saturday and Sunday Night
The Hallmark Channel spins the numbers for the week of June 5-11.