"Ice Road Truckers" Season Five Premiere Is Up Double Digits in Key Demos - Attracts 3.1 Million Total Viewers
NEW YORK, June 6, 2011 - HISTORY(R) continues its phenomenal ratings success as the network launches the new season of Ice Road Truckers. The two hour Season Five premiere of Ice Road Truckers from 9-11pm delivered 3.1 million total viewers, 1.7 million A25-54 and 1.5 million A18-49. This is up versus the season 4 premiere by +29% among total viewers, +21% among A25-54 and +15% among A18-49.
ICE ROAD TRUCKERS, 9-11PM-SEASON 5 PREMIERE
Total Viewers: 3.1 million
A18-49: 1.5 million
A25-54: 1.7 million
M25-54: 1.1 million
HISTORY(R) and HISTORY HD(R) are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, Brad Meltzer's Decoded, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, The President's Book of Secrets and Life After People. HISTORY has earned four Peabody Awards, seven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.