or


[06/09/11 - 03:54 PM]
The "2011 CMT Music Awards" Wins With Fans On-Air and Online
CMT spins the numbers for Wednesday, June 8.

[via press release from CMT]

AND THE BUCKLE GOES TO...

THE "2011 CMT MUSIC AWARDS" WINS WITH FANS ON-AIR AND ONLINE

TEENS WATCH IN RECORD NUMBERS

PERFORMERS SEE SALES INCREASE

NASHVILLE - June 9, 2011 - Kid Rock did it again! For the second year in a row, CMT scored with viewers both on-air and digitally when the 2011 CMT MUSIC AWARDS aired live on Wednesday, June 8. The two-and-a-half hour show earned an impressive 1.35 rating among P18-49, averaging 2.9 million total viewers. Combined with the encore presentation, 4.1 million total viewers watched, making it the best ever two play performance for the franchise, up 19% from last year. It was a strong night for women as CMT was the most-watched network among W18-49, and was second in its time period among P18-49 with only the NHL playoffs scoring higher. The show was also the #1 rated cable program of the day for W18-49.

The franchise experienced multiple ratings wins for the night, with the show ranking as the third highest-rated awards show in its now 10-year history, and the fourth most-watched telecast in channel history. The 2011 CMT MUSIC AWARDS were also the highest-rated among Teens, Females 12-17 and P12-24 in franchise history.

With highlights ranging from Shania Twain and Taylor Swift's recreation of "Thelma and Louise" to pop sensation Justin Bieber's appearance, the show was a win in the digital space as well. CMT.com experienced its second highest traffic day for the CMT Music Awards, up 40% from last year with 265,000 unique visitors. Social media drove 38% of that traffic, and the official Twitter hashtag #CMTawards logged more than 325 mentions per minute and upwards of 30,000 total Twitter mentions during the evening.

CMT invited fans to join in the conversation all week, and devoted on-air space to promotion of the social conversation with Twitter scrolls and hashtag reminders. Additionally, CMT.com streamed both the live 2011 CMT MUSIC AWARDS RED CARPET and the 2011 CMT MUSIC AWARDS, along with several backstage cameras that allowed fans to take a live look at the action on CMT.com. According to one tweet, "I'm tweeting #CMTawards because the bottom right corner of my TV told me to."

Performers saw an immediate impact on sales in the hour following the 2011 CMT MUSIC AWARDS, as Jason Aldean, Lady Antebellum, Zac Brown Band and Luke Bryan held four of the top five selling country downloads with songs included in the live show. Jason Aldean rocked the house with Ludacris on "Dirt Road Anthem," and released a remix of his single featuring Ludacris on iTunes following the show. Jason Aldean's "Dirt Road Anthem" is currently in the #1 spot and the just released remix is #8 on the iTunes Country chart.

The 2011 CMT MUSIC AWARDS will re-air on the following days/times: Thursday, June 9 at 9:00 p.m.; Saturday, June 11 at 8:00 a.m. and 4:00 p.m.; Sunday, June 12 at 2:00 p.m.; Wednesday, June 15 at 8:00 p.m.; Friday, June 24 at 11:00 p.m.; and Sunday, June 26 at 6:30 p.m. All times Eastern.

CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 91 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Shockwave, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, and GameTrailers.





  [june 2011]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[04/22/18 - 08:48 AM]
Saturday's Broadcast Ratings: FOX, NBC Share Demo Honors with NASCAR, NHL
Said duo leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[04/21/18 - 08:31 AM]
Friday's Broadcast Ratings: FOX, "MasterChef Junior" Claim Top Demo Spot
The network edges both CBS and NBC in a tight race among adults 18-49.

[04/20/18 - 11:01 AM]
Disney Junior's "Muppet Babies" Grows to New Series Highs
Disney Channel further spins the numbers for Friday, April 13.

[04/20/18 - 08:33 AM]
Thursday's Broadcast Ratings: CBS Holds Off Surge from ABC, "Scandal" Finale
The Eye wins the night among total viewers and adults 18-49.

[04/19/18 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off NBC's "Voice" Special
A special Wednesday episode of the Peacock's franchise boosts the Peacock last night.

[04/18/18 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC, "Roseanne" Top Demos; CBS Leads Total Viewers
The Alphabet continued its adults 18-49 reign last night, as did the Eye in total audience.

[04/17/18 - 08:20 AM]
Monday's Broadcast Ratings: NBC Continues Its Reign in Viewers, Demos
"The Voice" once again tops the charts in both categories.

[04/16/18 - 11:15 AM]
1.2 Million Viewers Tuned in to "Shotmakers'" Two-Night Premiere on Golf Channel, Youngest Primetime Audience Since 2016
Golf Channel spins the numbers for Monday, April 9 and Tuesday, April 10.

[04/16/18 - 08:37 AM]
Sunday's Broadcast Ratings: "Academy of Country Music Awards" Push CBS in Front
The Eye wins the evening in both total viewers and adults 18-49.

[04/15/18 - 08:44 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
The Peacock edges the competition among adults 18-49 last night.

[04/15/18 - 08:31 AM]
ESPN & ABC's NBA Playoffs Opening Saturday Ratings Highest in Five Years
ESPN spins the numbers for Saturday, April 14.

[04/14/18 - 08:54 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off the Competition
The Eye tops the night in both total viewers and adults 18-49.

[04/13/18 - 11:24 AM]
Animal Planet Has Highest Rated Quarter In Two Years in 1Q18
Animal Planet further spins the numbers for the quarter to date.

[04/13/18 - 08:11 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Tops Viewers, Demos for CBS
The Eye continues its reign on the night in both categories.

[04/12/18 - 12:24 PM]
The Return of "Trading Spaces" Designs a Ratings Win for TLC
TLC further spins the numbers for Saturday, April 7.