NICKELODEON'S "iPARTY WITH VICTORIOUS" TOPS CABLE FOR THE WEEK

NICKELODEON CLOSES THE WEEK AS CABLE'S TOP NET IN TOTAL DAY

NEW YORK - June 14, 2011 - Nickelodeon's "iParty with Victorious" (Saturday, June 11, 2011, at 8 p.m. ET/PT) has claimed basic cable's top spot for the week with total viewers (7.3 million) and all kid and tween demos. The telecast's strong performance also ranks ahead of the TONY Awards and So You Think You can Dance with total viewers on broadcast TV. The 90-minute original, which united the casts of iCarly and Victorious, is also the number-one entertainment telecast of 2011 across all TV with kids 6-11 and tweens 9-14.

Led by the strong performance from "iParty with Victorious" Nickelodeon also closed the week (6/6/11-6/12/11) as the number-one total day cable net with total viewers (2.4 million), kids 2-11 (3.5/1.3 million), kids 6-11 (3.4/739,000), tweens 9-14 (2.7/583,000) and kids 2-5 (3.6/519,000). Nick also bested its closest competitor with total viewers (+36%), kids 2-11 (+25%), kids 6-11 (+6%), tweens 9-14 (+8%) and kids 2-5 (+71%).

Nickelodeon's weekly win was also fueled by strong performances from SpongeBob SquarePants which ranks as the top animated series for the week with kids 2-11 (followed by T.U.F.F. Puppy), kids 6-11 and tweens 9-14. Nickelodeon is also home to the top five telecasts with kids 2-11 for the week.

Nickelodeon's preschool programming block (Mon-Fri 7 a.m.-10 a.m. ET/PT) boasts the top five preschool telecasts for the week, with Dora the Explorer ranking as week's number-one preschool series telecast, and averaged a 3.4/486,000 K2-5 and 1.5 million total viewers besting its closest competition by double-digits with kids 2-5 (+31%) and total viewers (+4%)

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).