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[06/25/11 - 09:12 AM]
Friday's Broadcast Ratings: "Dateline" Powers Another NBC Demo Win
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, june 24, 2011)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (4.59 million viewers, #2; adults 18-49: 1.1, #1) maintained the adults 18-49 crown on Friday with new episodes of "Friday Night Lights" (2.97 million viewers, #7; adults 18-49: 0.8, #T5) and "Dateline NBC" (5.40 million viewers, #3; adults 18-49: 1.3, #1).

CBS (5.71 million viewers, #1; adults 18-49: 0.8, #T3) likewise was still the most-watched network with repeats of "Flashpoint" (5.30 million viewers, #4; adults 18-49: 0.8, #T5), "CSI: NY" (5.91 million viewers, #2; adults 18-49: 0.9, #4) and "Blue Bloods" (5.92 million viewers, #1; adults 18-49: 0.8, #T5).

Next up was ABC (3.47 million viewers, #3; adults 18-49: 0.9, #2) with a repeat of "Shark Tank" (3.86 million viewers, #6; adults 18-49: 1.0, #T2) followed by the departing "Jamie Oliver's Food Revolution" (2.58 million viewers, #9; adults 18-49: 0.8, #T5) and a new "20/20" (3.98 million viewers, #5; adults 18-49: 1.0, #T2).

Meanwhile, FOX (2.59 million viewers, #4; adults 18-49: 0.8, #T3) offered up repeats of "Bones" (2.87 million viewers, #8; adults 18-49: 0.8, #T5) and "House" (2.31 million viewers, #10; adults 18-49: 0.8, #T5).

And finally, repeats of "Smallville" (1.41 million viewers, #12; adults 18-49: 0.4, #12) and "Supernatural" (1.49 million viewers, #11; adults 18-49: 0.5, #11) on The CW (1.45 million viewers, #5; adults 18-49: 0.5, #5) rounded out the evening.

Week-to-week changes (adults 18-49): 20/20 (11.10%), Friday Night Lights (0.00%), Jamie Oliver's Food Revolution (0.00%), Dateline NBC (-13.30%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.2/5 with an encore; and ABC's combo of "Nightline," 2.8/6; and "Jimmy Kimmel Live," 1.2/3 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.6/3 with an encore; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.5/2 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2 with an encore).

At 1:35 a.m., Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (6/25/10):

ABC (4.80 million viewers, #2; adults 18-49: 1.3, #1) was the network to beat on Friday thanks to the return of "Wife Swap" (3.93 million viewers, #6; adults 18-49: 1.1, #T4) originals followed by a new "20/20" (4.39 million viewers, #5; adults 18-49: 1.1, #T4) and a second hour of "20/20" (6.07 million viewers, #2; adults 18-49: 1.6, #1).

Second place then went to NBC (4.15 million viewers, #3; adults 18-49: 1.2, #2) with new episodes of "Friday Night Lights" (3.61 million viewers, #8; adults 18-49: 1.1, #T4) and "Dateline NBC" (4.42 million viewers, #4; adults 18-49: 1.2, #T2).

Next up was CBS (5.23 million viewers, #1; adults 18-49: 1.0, #T3) with a repeat of "Medium" (3.44 million viewers, #9; adults 18-49: 0.7, #10) followed by new episodes of "Flashpoint" (6.27 million viewers, #1; adults 18-49: 1.2, #T2) and "Miami Medical" (5.99 million viewers, #3; adults 18-49: 1.1, #T4).

Meanwhile, FOX (3.51 million viewers, #4; adults 18-49: 1.0, #T3) offered up repeats of "Bones" (3.84 million viewers, #7; adults 18-49: 1.0, #T8) and "House" (3.16 million viewers, #10; adults 18-49: 1.0, #T8).

And finally, repeats of "Smallville" (1.12 million viewers, #11; adults 18-49: 0.4, #11) and "Supernatural" (0.91 million viewers, #12; adults 18-49: 0.3, #12) on The CW (1.01 million viewers, #5; adults 18-49: 0.4, #5) rounded out the evening.

Source: Nielsen Media Research





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