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[07/04/11 - 09:52 AM]
Friday's Broadcast Ratings: ABC Kicks Off Holiday Weekend With Demo Win
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, july 1, 2011)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (4.22 million viewers, #2; adults 18-49: 1.3, #1) kicked off the holiday weekend on top with its unscripted mix of "Shark Tank" (3.95 million viewers, #6; adults 18-49: 1.1, #T3), "Primetime: What Would You Do?" (3.91 million viewers, #7; adults 18-49: 1.3, #T1) and "20/20" (4.82 million viewers, #3; adults 18-49: 1.3, #T1).

NBC (3.92 million viewers, #3; adults 18-49: 0.9, #2) then had to settle for second place with new episodes of "Friday Night Lights" (2.51 million viewers, #9; adults 18-49: 0.6, #10) and "Dateline NBC" (4.63 million viewers, #4; adults 18-49: 1.1, #T3).

Next up was CBS (5.44 million viewers, #1; adults 18-49: 0.8, #3) with its all-repeat lineup of "Flashpoint" (4.54 million viewers, #5; adults 18-49: 0.7, #T8), "CSI: NY" (5.53 million viewers, #2; adults 18-49: 0.9, #T5) and "Blue Bloods" (6.25 million viewers, #1; adults 18-49: 0.9, #T5).

FOX (2.47 million viewers, #4; adults 18-49: 0.7, #4) then did the same with encores of "Bones" (2.60 million viewers, #8; adults 18-49: 0.7, #T8) and "House" (2.34 million viewers, #10; adults 18-49: 0.8, #7).

And finally, The CW (1.42 million viewers, #5; adults 18-49: 0.5, #5) likewise offered up repeats of "Smallville" (1.42 million viewers, #11; adults 18-49: 0.5, #T11) and "Supernatural" (1.42 million viewers, #12; adults 18-49: 0.5, #T11).

Week-to-week changes (adults 18-49): 20/20 (30.00%), Dateline NBC (-15.40%), Friday Night Lights (-25.00%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 1.5/4 with an encore telecast delayed by Wimbledon coverage; CBS's "Late Show with David Letterman," 2.2/5 with an encore; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.5/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.5/2 with an encore delayed by Wimbledon coverage; "Late Show," 0.5/2 with an encore; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.0/3 in metered-market households with an encore delayed by Wimbledon coverage) trailed CBS's first-run "Late Late Show with Craig Ferguson" (1.1/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore delayed by Wimbledon coverage) topped "Late Late Show" (0.2/1).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore delayed by Wimbledon coverage and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/2/10):

NBC (4.39 million viewers, #2; adults 18-49: 1.2, #1) was the network to beat on a low-key Friday thanks to new episodes of "Friday Night Lights" (3.48 million viewers, #5; adults 18-49: 1.1, #T2) and "Dateline NBC" (4.85 million viewers, #3; adults 18-49: 1.3, #1).

Second place then went to CBS (4.93 million viewers, #1; adults 18-49: 0.9, #T2) with a repeat of "Medium" (3.28 million viewers, #6; adults 18-49: 0.7, #T8) followed by a new "Flashpoint" (5.61 million viewers, #2; adults 18-49: 1.1, #T2) and the finale to "Miami Medical" (5.91 million viewers, #1; adults 18-49: 1.0, #T5).

Sharing the silver was ABC (3.48 million viewers, #3; adults 18-49: 0.9, #T2) with a repeat of "Wife Swap" (3.07 million viewers, #8; adults 18-49: 1.0, #T5), the special "America Celebrates July 4th at Ford's Theater" (3.26 million viewers, #7; adults 18-49: 0.7, #T8) and a new "20/20" (4.13 million viewers, #4; adults 18-49: 1.1, #T2).

Meanwhile, FOX (2.20 million viewers, #4; adults 18-49: 0.7, #4) offered up repeats of "House" (2.60 million viewers, #9; adults 18-49: 0.8, #7) and "The Good Guys" (2.19 million viewers, #10; adults 18-49: 0.7, #T8).

And finally, repeats of "Smallville" (1.01 million viewers, #11; adults 18-49: 0.4, #T11) and "Supernatural" (0.94 million viewers, #12; adults 18-49: 0.4, #T11) on The CW (0.97 million viewers, #5; adults 18-49: 0.4, #5) rounded out the evening.

Source: Nielsen Media Research





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