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[07/12/11 - 09:45 AM]
ABC is No. 1 on Monday in Total Viewers and Adults 18-49, Winning All 6 Half-Hours
ABC spins the numbers for Monday, July 11.

[via press release from ABC]

ABC is No. 1 on Monday in Total Viewers and Adults 18-49, Winning All 6 Half-Hours

Some early info on ABC's Monday ratings, ahead of the regular press release:

As its winning combo of The Bachelorette and Extreme Makeover: Weight Loss Edition returned to originals, after airing repeats the prior week (4th of July), ABC marked a dominant first-place finish on Monday night, outdelivering its nearest competitors by 2.2 million viewers (NBC) and by 35% among Adults 18-49 (Fox). In fact, the Net ran #1 in each half hour of the evening in both viewers and young adults.

· In Total Viewers and Adults 18-49, ABC has been the #1 network on every regular Monday of Summer 2011 (excluding only July 4th).

At 8pm, ABC's The Bachelorette won its time period for its 7th straight regular telecast, defeating its closest competition in the 2-hour time period by 57% in Total Viewers (NBC) and by 47% in Adults 18-49 (Fox). In addition, the unscripted program hit a summer-high with Women 18-34.

· Monday's #1 TV show in Total Viewers and Adults 18-49, ABC's The Bachelorette registered as Monday's most-watched show overall for its 6th regular telecast in a row.

ABC's Extreme Makeover: Weight Loss Edition beat its rivals by wide margins in Adults 18-49, leading runner-up NBC's original drama (Law & Order: Los Angeles) by an impressive 90% to take the #1 position in the hour in its 3rd straight original telecast. In addition, the ABC unscripted series won its hour for the 6th consecutive first-run broadcast across all key Women demographics (W18-34/W18-49/W25-54).

· ABC's EM: Weight Loss Edition once again improved its hour year to year. On average, the new unscripted series is boosting the hour for ABC by 13% in Total Viewers, by 10% in Adults 18-49 and by 19% in Adults 18-34 over the comparable nights last year with originals of True Beauty.

Quick Take for Monday, July 11, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Monday in Total Viewers and Adults 18-49, Winning All 6 Half-Hours

ABC's "The Bachelorette" Leads from 8-10pm in Viewers and Young Adults, Qualifying as Monday's Most-Watched Program for its 6th Straight Original Telecast

"Extreme Makeover: Weight Loss Edition" is No. 1 at 10pm For the 3rd Consecutive First-Run Airing

Monday Night (8:00-11:00 p.m.)

As its winning combo of "The Bachelorette" and "Extreme Makeover: Weight Loss Edition" returned to originals, after airing repeats the prior week (4th of July), ABC marked a dominant first-place finish on Monday night, outdelivering its nearest competitors by 2.2 million viewers (7.1 million vs. 4.9 million - NBC) and by 35% among Adults 18-49 (2.3/7 vs. 1.7/5 - Fox). In fact, the Net ran No. 1 in each half hour of the evening in both viewers and young adults.

· In Total Viewers and Adults 18-49, ABC has been the No. 1 network on every regular Monday of Summer 2011 (excluding only July 4th).

"The Bachelorette" (8:00-10:00 p.m.)

At 8:00 p.m., ABC's "The Bachelorette" won its time period for its 7th straight regular telecast, defeating its closest competition in the 2-hour time period by 57% in Total Viewers (8.0 million vs. 5.1 million - NBC) and by 47% in Adults 18-49 (2.5/7 vs. 1.7/5 - Fox). In addition, the unscripted program hit season-highs with Adults 18-34 (2.4/8) and Women 18-34 (3.8/11).

· Monday's No. 1 TV show in Total Viewers and Adults 18-49, ABC's "The Bachelorette" registered as the night's most-watched show overall for its 6th regular telecast in a row.

"Extreme Makeover: Weight Loss Edition" (10:00-11:00 p.m.)

ABC's "Extreme Makeover: Weight Loss Edition" beat its rivals by wide margins in Adults 18-49, leading runner-up NBC's original drama ("Law & Order: Los Angeles") by an impressive 90% (1.9/5 vs. 1.0/3) to take the No. 1 position in the hour in its 3rd straight original telecast. In addition, the ABC unscripted series won its hour for the 6th consecutive first-run broadcast across all key Women demographics (W18-34/W18-49/W25-54).

· ABC's "EM: Weight Loss Edition" once again improved its hour year to year. On average, the new unscripted series is boosting the hour for ABC by 13% in Total Viewers (6.1 million vs. 5.4 million), by 10% in Adults 18-49 (2.2/6 vs. 2.0/6) and by 19% in Adults 18-34 (1.9/6 vs. 1.6/5) over the comparable nights last year with originals of "True Beauty."

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 41% currently, from 37% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 7/11/11.





  [july 2011]  
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· BACHELORETTE, THE (ABC)
· EXTREME WEIGHT LOSS (ABC)
· LAW & ORDER: LOS ANGELES (NBC)
· TRUE BEAUTY (ABC)





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