"Dub Magazine Project" Drives in Big Premiere Ratings for MTV2
Featuring hip-hop superstar and host Game, MTV2's new celebrity lifestyle and car culture series "DUB Magazine Project" drove in big ratings for the network on Sunday, July 10th:
At 1pm, the "Dub Magazine Project" series premiere delivered a 0.347 M12-34 rating and 111,000 M12-34 viewers, a 21% improvement from the prior four weeks and a +35% improvement from a year ago. The 1pm telecast averaged 210,000 total viewers, a 14% improvement from the prior four weeks and a +10% improvement from a year ago.
The late night repeat at 1am delivered a 0.229 M12-34 rating and 74,000 M12-34 viewers, up +6% from the prior four weeks. The telecast averaged 172,000 total viewers, a 19% improvement from the prior four weeks and a +12% improvement from a year ago.
The premiere and encore brought in 382,000 total viewers.
Whether it's their cars, homes, apparel or performances, the "Dub Magazine Project" gives viewers a unique and rarely seen glimpse into the lives and deepest obsessions of some of the biggest names in music, sports, TV and film. The series airs Sundays at 1pm ET/PT and repeats at 1am ET/PT on MTV2.
Available in approximately 80 million homes MTV2 is man's best friend. Since its launch in 1996, the network has reflected the subversive interests and behaviors of young men with a compelling and diverse programming line-up inspired by ordinary guys who do extraordinary things. MTV2 is part of MTV Networks, a unit of Viacom, one of the world's leading creators of programming and content across all media platforms.