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[07/12/11 - 03:17 PM]
"Dub Magazine Project" Drives in Big Premiere Ratings for MTV2
MTV2 spins the numbers for Sunday, July 10.

[via press release from MTV]

"Dub Magazine Project" Drives in Big Premiere Ratings for MTV2

Featuring hip-hop superstar and host Game, MTV2's new celebrity lifestyle and car culture series "DUB Magazine Project" drove in big ratings for the network on Sunday, July 10th:

At 1pm, the "Dub Magazine Project" series premiere delivered a 0.347 M12-34 rating and 111,000 M12-34 viewers, a 21% improvement from the prior four weeks and a +35% improvement from a year ago. The 1pm telecast averaged 210,000 total viewers, a 14% improvement from the prior four weeks and a +10% improvement from a year ago.

The late night repeat at 1am delivered a 0.229 M12-34 rating and 74,000 M12-34 viewers, up +6% from the prior four weeks. The telecast averaged 172,000 total viewers, a 19% improvement from the prior four weeks and a +12% improvement from a year ago.

The premiere and encore brought in 382,000 total viewers.

Whether it's their cars, homes, apparel or performances, the "Dub Magazine Project" gives viewers a unique and rarely seen glimpse into the lives and deepest obsessions of some of the biggest names in music, sports, TV and film. The series airs Sundays at 1pm ET/PT and repeats at 1am ET/PT on MTV2.

About MTV2

Available in approximately 80 million homes MTV2 is man's best friend. Since its launch in 1996, the network has reflected the subversive interests and behaviors of young men with a compelling and diverse programming line-up inspired by ordinary guys who do extraordinary things. MTV2 is part of MTV Networks, a unit of Viacom, one of the world's leading creators of programming and content across all media platforms.





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