or


[07/15/11 - 04:32 PM]
"Wilfred" Delivers Solid Performance, "Louie" Paces Ahead of Season 1
FX spins the numbers for Thursday, July 14.

[via press release from FX]

[All data Nielsen Live+ Same Day unless otherwise indicated.]

WILFRED

In its fourth week, Wilfred delivered a solid performance among its core male audience. Week to week, M18-49 vaulted +29% while M18-34 advanced +21% -- the highest delivery since the premiere. In its time period, Wilfred ranked #1 in M18-34 - outdelivering its closest cable competitor by +17%, and +66% among the closest broadcast network.

Week to Week Trending, Thursday @ 1000-1030P

Wilfred gained +14% week to week in P18-49 (1,064,000 vs. 935,000), driven by males. M18-49 gained +29% offsetting an -11% decline in W18-49. Men 18-34 grew +21% week to week (461,000 vs. 382,000) to the highest delivery since the series opener (471,000).

Vs. Lead-in

Wilfred grew +41% over its Two and a Half Men lead-in in P18-49 (1,064,000 vs. 753,000) ? and more than doubled it in M18-34 (461,000 vs. 208,000).

· Two and a Half Men rebounded +24% week to week in P18-49 (753,000 vs. 606,000) and +27% in M18-34 (208,000 vs. 164,000) - the best in four weeks.

Rank in Basic Cable Time Period - Thursday, 1000-1030P

In its basic cable time period, Wilfred ranked in the top two in the key male demos, as well as, in P18-34: #1 in M18-34, #2 in M18-49, M25-54, and P18-34. Among P18-49, Wilfred ranked #3. What's more, Wilfred outdelivered its closest cable competitor, Comedy Central's Futurama by +17% (461,000 vs. 395,000) and easily surpassed its nearest broadcast competition, ABC's Rookie Blue, by +66% (461,000 vs. 277,000).

Vs. Key FX Comedies (Premiere Season)

Four weeks in, Wilfred is pacing ahead of the frosh seasons of key FX comedies in P18-49.

· P18-49: Wilfred (1,247,000), Louie (532,000), Archer (698,000), The League (880,000), and Sunny (747,000)

Time Shifted Viewing

Wilfred's series premiere lifted +45% from Live+ Same Day to Live+7 in P18-49 (1,606,000>2,325,000) - the largest percentage lift ever for a series premiere on FX. Moreover, Wilfred's 2,325,000 matched that of Sunny (Season 6 premiere) as the most-watched original comedy telecast ever on FX.

LOUIE

Louie vs. Season 1: Four weeks in, Louie is pacing ahead of Season 1 across the board -- +60% in P18-49 (850,000 vs. 532,000), +57% in total viewers (1,231,000 vs. 785,000), +41% in P25-54 (713,000 vs. 506,000) and +60% in P18-34 (500,000 vs. 313,000).

Week to Week Trending, Thursday @ 1030 - 1100P: Louie increased from prior week by +17% in P18-49 (768,000 vs. 655,000). The growth was driven by men (+27%, 526 vs. 414) as women held steady with prior week (242 vs. 241). In P25-54, Louie gained +16% (632 vs. 546) and was gender balanced; M25-54 were up +16% (387 vs. 333), W25-54 increased +15% (245 vs. 214). What's more, M18-34 grew +14% (349 vs. 307) to the second highest delivery in the show's history, behind only the Season 2 premiere (425).

Vs. Lead-in: Louie retained 72% of its lead-in among P18-49 - the highest retention of Wilfred this season. P18-34 held 78%, slightly more than the prior two weeks (75% last week and 72% two weeks ago), and matching its premiere week.

Time Shifted Viewing: Louie's premiere episode lifted +32% from Live+Same Day to Live+7 in P18-49 (1,068,000>1,414,000) - slightly less than its series debut last year but off of a lower audience (+37%, 752,000>1,032,000).





  [july 2011]  
S
M
T
W
T
F
S
     


· ARCHER (FX)
· FUTURAMA (COMEDY CENTRAL)
· IT'S ALWAYS SUNNY IN PHILADELPHIA (FXX)
· LEAGUE, THE (FXX)
· LOUIE (FX)
· TWO AND A HALF MEN (CBS)
· WILFRED (FX)





most recent ratings | view all posts
[05/21/13 - 01:21 PM]
"North America" Dominates Sunday Cable in Total Viewers and Persons 25-54 with 3.4 Million Viewers
Discovery further spins the numbers for Sunday, May 19.

[05/21/13 - 11:15 AM]
NBC Delivers Its Most Competitive TV Season and May Sweep in Nine Years
NBC spins the numbers for the season to date.

[05/21/13 - 11:11 AM]
"48 Hours Special: The War in Chicago" Is First on Saturday at 10:00 PM with Adults 25-54
CBS spins the numbers for Saturday, May 18.

[05/21/13 - 10:55 AM]
Disney Channel Sweeps Total Day Across Target Kids for 4th Consecutive Week
Disney Channel spins the numbers for the week of May 13-19.

[05/21/13 - 10:21 AM]
ABC Wins the Season's Final Complete Week in Adults 18-49
ABC spins the numbers for the week of May 13-19.

[05/21/13 - 10:04 AM]
TNT Extends Its Winning Streak to Three Consecutive Weeks as Basic Cable's #1 Network in Primetime
Turner spins the numbers for the week of May 13-19.

[05/21/13 - 10:03 AM]
CBS Sweeps the 2012-2013 Season in All Key Ratings Categories
CBS spins the numbers for the season to date.

[05/21/13 - 09:58 AM]
Nearly 10 Million Watch Preakness Stakes on NBC
NBC spins the numbers for Saturday, May 18.

[05/21/13 - 09:27 AM]
FOX Wins Season Among Adults 18-34 and Teens; and Ranks #2 Among Adults 18-49
FOX spins the numbers for the season to date.

[05/21/13 - 09:19 AM]
"Live with Kelly and Michael" Tops "Ellen" and Matches a 9-Week High
Disney-ABC Domestic Television spins the numbers for the week of May 6-10.

[05/21/13 - 08:49 AM]
"The Voice" Wins Its Time Period in Every Key Demographic - Adults, Men and Women 18-34, 18-49 and 25-54
NBC spins the numbers for Monday, May 20.

[05/21/13 - 08:42 AM]
ABC's "Dancing with the Stars" Jumps to Best-Since-Premiere Numbers
ABC spins the numbers for Monday, May 20.

[05/21/13 - 08:38 AM]
Monday's Broadcast Ratings: "The Voice" Continues Its Demo Reign for NBC
Plus: FOX's "The Goodwin Games" and ABC's "Motive" open to modest results.

[05/21/13 - 08:04 AM]
"Katie" Is the #1 New Syndie Talker in Homes on Each Week Since Its Debut
Disney-ABC Domestic Television spins the numbers for the week of May 6-10.

[05/20/13 - 04:04 PM]
Friday's Cable Ratings: "Sons of Guns," "WWE Smackdown" Lead Demo Race
Plus: numbers for Starz's "Da Vinci's Demons," Animal Planet's "Swamp'd!" and VH1's "Best Week Ever."