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[07/29/11 - 08:59 AM]
"Big Brother" is Thursday's No. 1 Program in Key Demos; CBS Wins the Night
CBS spins the numbers for Thursday, July 28.

[via press release from CBS]

THURSDAY'S "BIG BROTHER" LIVE EVICTION SHOW IS THE NIGHT'S TOP PROGRAM IN KEY DEMOS

CBS Wins Night in all Key Ratings Measures

Thursday's BIG BROTHER live eviction show was the night's top program in key demographics, according to Nielsen preliminary live plus same day ratings for July 28.

BIG BROTHER THURSDAY was first in households (4.3/07), viewers (6.98m), adults 25-54 (3.1/08), adults 18-49 (2.6/08) and adults 18-34 (2.1/07) for the fourth consecutive week. Compared to last week, BIG BROTHER THURSDAY was up +5% in households (from 4.1/07), even in adults 25-54, adults 18-49 and adults 18-34 and added +80,000 (from 6.90m, +1%).

BIG BROTHER THURSDAY was the night's #1 program in adults 18-49, adults 18-34 and adults 25-54.

For the night, CBS was first in households (4.1/07), viewers (6.50m), adults 25-54 (2.4/07) and adults 18-49 (1.9/06) for the fourth consecutive week.

Updated Thursday ratings will be available this afternoon.





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· BIG BROTHER (CBS)









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