or


[07/29/11 - 11:26 AM]
Season Nine Debut of Lifetime's Emmy(R)-Nominated "Project Runway" Averages 2.7 Million Total Viewers, Posting 8% Premiere-to-Premiere Growth in Demo
Lifetime spins the numbers for Thursday, July 28.

[via press release from Lifetime]

SEASON NINE DEBUT OF LIFETIME'S EMMY(R)-NOMINATED "PROJECT RUNWAY" AVERAGES 2.7 MILLION TOTAL VIEWERS, POSTING 8% PREMIERE-TO-PREMIERE GROWTH IN DEMO

LOS ANGELES, CA (July 29, 2011) - Last night's season nine premiere of Lifetime's Emmy(R) Award-nominated Project Runway averaged 2.7 million Total Viewers, posting an 8% premiere-to-premiere jump in the demo, according to Nielsen Research. The series' return also averaged 1.5 million Adults 25-54 viewers; 1.4 million Adults 18-49 viewers, 1.2 million Women 25-54 viewers and 1.1 million Women 18-49 viewers, with a 2.2 Household rating.

Leading into Project Runway's launch, the hour-long Project Runway: Road to the Runway Casting Special, which profiled this season's designers, averaged 1.5 million Total Viewers.

Online, the official Project Runway show site on myLifetime.com recorded its best season premiere day ever in unique visitors and page views, improving 19% and 95%, respectively, on the previous record from season 6. Project Runway also topped Trendrr TV's Daily Cable Top 10 Social Television Chart yesterday, recording more than double the social media conversation of any other show.

In the show's 90-minute format, Project Runway kicked off its ninth season with 20 designers - the most in the series' history - who encountered host Heidi Klum, mentor Tim Gunn and judges Michael Kors and Nina Garcia to make a case why they deserve one of the 16 coveted spots this season. As part of the winner's prize package, this season's victorious designer will receive $100,000 from L'Or´┐Żal Paris to start his/her own line, a fashion spread in Marie Claire magazine, a $50,000 technology suite by HP and Intel to create his/her own vision and run his/her business and the opportunity to design and sell an exclusive collection on Piperlime.com. The model paired with the winner of Project Runway will also appear in the designer's editorial feature in Marie Claire and receive $25,000 from L'Oreal Studio Secrets Professional.

Fans can join the conversation by following @projectrunway on Twitter and using #projectrunway.

ABOUT PROJECT RUNWAY

Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. The water-cooler season eight of the series last year included its expansion to a 90-minute format, which led to significant season-to-season ratings growth as viewers were hungry for more drama and fashions on and off the runway, making Project Runway 2010's number one rated and most watched reality program on ad-supported cable among Women. Noted as one of Project Runway's most emotional and best seasons ever, last year saw one of the most memorable moments in the program's history with designer Mondo Guerra bravely revealing on national television he was HIV positive, having kept his status a secret for over a decade. The show recently was nominated for an Emmy Award in the Outstanding Reality-Competition Program category, won a 2011 GLAAD Media Award for Outstanding Reality Program and also was nominated for a Critics' Choice Television Award in the Reality-Competition Program category.

Project Runway is produced by The Weinstein Company, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Meryl Poster of The Weinstein Company, Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, and Jane Cha and Desiree Gruber of Full Picture Entertainment. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company. Rob Sharenow, Gena McCarthy and David Hillman of Lifetime Television also executive produce. The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multi-media company that officially launched on October 1, 2005.

ABOUT LIFETIME TELEVISION

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), Lifetime Movie Network(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [july 2011]  
S
M
T
W
T
F
S
     


· PROJECT RUNWAY (BRAVO)





most recent ratings | view all posts
[02/26/21 - 12:48 PM]
Hallmark Channel's "When Calls the Heart" Becomes #1 Most-Watched Scripted Series of 2021
Hallmark Channel spins the numbers for Sunday, February 21.

[02/23/21 - 01:19 PM]
BET Continues Its Ratings Takeover with Close to 3 Million Total Viewers Tuning in to Tyler Perry's Slate of Engaging Originals During Last Tuesday Night's Television Event
On the heels of the ratings win, BET greenlights season three of "Tyler Perry's The Oval," slated to start production at Tyler Perry Studios in Atlanta later this year.

[02/22/21 - 07:01 AM]
"Daughter from Another Mother": Connecting 23 Million Households Through Dramedy
Since launching in January, 23 million households chose to watch the series during its first 28 days.

[02/20/21 - 08:01 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Share Demo Honors
The Eye however remains the night's most-watched broadcaster overall.

[02/19/21 - 08:42 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX Split Demo Honors
The Eye's "Young Sheldon" and the Alphabet's "Celebrity Wheel of Fortune" lead a competitive Thursday.

[02/18/21 - 08:22 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Keep NBC on Top
The network takes home top honors in both total viewers and adults 18-49.

[02/17/21 - 08:42 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Claim Demo Honors
The network's new lineup holds off the competition among adults 18-49.

[02/16/21 - 09:07 AM]
Monday's Broadcast Ratings: "The Bachelor" Claims Demo Crown for ABC
The Alphabet leads the night among adults 18-49 while FOX is the most-watched network overall.

[02/15/21 - 08:28 AM]
Sunday's Broadcast Ratings: "American Idol" Return Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[02/14/21 - 09:09 AM]
Saturday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[02/13/21 - 09:36 AM]
Friday's Broadcast Ratings: ABC Leads Demo Race with "Shark Tank"
CBS and its mainstay "Blue Bloods" however remain the most-watched overall on the night.

[02/12/21 - 08:15 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX All Share Demo Crown
The Eye's "Young Sheldon" tops the night in adults 18-49.

[02/11/21 - 08:29 AM]
Wednesday's Broadcast Ratings: "Chicago" Trio Keeps NBC on Top
The network easily wins the evening among total viewers and adults 18-49.

[02/10/21 - 08:33 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Both Viewers, Demos
A new "NCIS" helps the Eye pull in front among said categories.

[02/09/21 - 05:10 PM]
"Puppy Bowl XVII" Takes the Gridiron to Deliver Double-Digit Year Over Year Ratings Gains
Animal Planet spins the numbers for Sunday, February 7.