[08/02/11 - 11:22 AM]
Disney Channel is TV's No. 1 Network in Total Day for the 15th Straight Month Among Tweens 9-14
Disney Channel spins the numbers for the month of July.

[via press release from Disney Channel]

Ratings Highlights for July 2011-- Final National Ratings

Disney Channel is TV's No. 1 Network in Total Day for the 15th Straight Month Among Tweens 9-14, its Longest No. 1 Streak in the Network's History

Disney Channel Delivers its No. 2 Month of All Time in Total Day in Kids 6-11, Ranking as TV's No. 1 Network for the 2nd Straight Month

"So Random!" Registers Series Highs Among Kids 6-11 and Tweens 9-14; "Phineas and Ferb" and "Good Luck Charlie" Deliver No. 2 Telecast Ever

Fronted by "Good Luck Charlie" and "A.N.T. Farm," Disney Channel Owns TV's Top 17 Live-Action Series Telecasts Among Kids 6-11

Disney Channel July 11 Total Day and Prime Highlights

During July 2011, Disney Channel stood as TV's No. 1 network in Total Day for the 15th consecutive month among Tweens 9-14 (682,000/2.8 rating), its longest streak at No. 1 in the network's history, and was No. 1 for the 2nd straight month among Kids 6-11 (871,000/3.5 rating). Also impressive, July 11 wrapped as the network's 2nd-most-watched month of all-time among Kids 6-11, falling just shy of the record set in August 07 when "High School Musical 2" premiered (876,000).

In Prime, Disney Channel extended its streak as TV's No. 1 network to 77 consecutive months among Kids 6-11 (1.3 million/5.1 rating) and to 75 straight months among Tweens 9-14 (956,000/3.9 rating). In Total Viewers (2.7 million), Disney Channel stood as cable's No. 2 network for the 2nd straight month.

In addition, in Prime and Total Day, Disney Channel netted its 3rd straight month of increases in Kids 6-11, and 9th consecutive month of year-over-year gains - the only fully-distributed kid network that can make the year-to-year claim.

Led by "Good Luck Charlie" (2.4 million/9.7 rating) and "A.N.T. Farm" (2.4 million/9.7 rating), Disney Channel delivered the month's Top 17 live-action series telecasts among Kids 6-11.

· On July 10, "So Random!" hit a series high in Kids 6-11 (2.0 million/8.1 rating) and Tweens 9-14 (1.6 million/6.7 rating).

· On July 15, "Phineas and Ferb" delivered its No. 2 telecast of all time in Tweens 9-14 (1.6 million/6.4 rating), ranking as the month's No. 1 animated TV telecast in the key demo, and stood as the series' No. 3 telecast ever among Kids 6-11 (2.1 million/8.5 rating).

· On July 24, "Good Luck Charlie" registered Season 2 highs in Total Viewers (4.9 million) and most target kid demos, standing as the series' No. 2 telecast on record in Kids 6-11 (2.4 million/9.7 rating) and Tweens 9-14 (2.1 million/8.5 rating).

Source: Nielsen Media Research, July 2011: 6/27/11-7/31/11 -- Live+7 blended with Live+SD where available. July 2010: 6/28/10-7/25/10. Ratings based on national rating unless otherwise noted, sorted by 000s, then rating;

  [august 2011]  


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