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[08/04/11 - 12:15 PM]
Jay Leno and Jimmy Fallon Rank #1 vs. ABC and CBS Competition for the Late-Night Week of July 25-29
NBC spins the late-night numbers for the week of July 25-29.

[via press release from NBC]

JAY LENO AND JIMMY FALLON RANK #1 VS. ABC AND CBS COMPETITION FOR THE LATE-NIGHT WEEK OF JULY 25-29

JAY DELIVERS BIGGER AUDIENCES THAN 'LATE SHOW' IN EVERY KEY RATINGS CATEGORY, WHILE JIMMY TOPS 'LATE LATE SHOW' IN ADULTS AND WOMEN 18-34; ADULTS, MEN AND WOMEN 18-49; ADULTS AND WOMEN 25-54; PLUS TOTAL VIEWERS

SEASON TO DATE, JAY, JIMMY AND CARSON DALY ARE ALL UP 13 PERCENT VS. LAST YEAR IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. - August 4, 2011 - NBC's late-night lineup has delivered #1 finishes for the week of July 25-29, as "The Tonight Show with Jay Leno" generated bigger audiences than CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in viewers 18-49, total viewers and other key ratings categories. At 12:35 a.m. ET, "Late Night with Jimmy Fallon" also out-delivered CBS's "Late Late Show with Craig Ferguson" and ABC's "Kimmel" in viewers 18-49, total viewers and other key ratings categories. Note that "Late Show" and "Kimmel" were encores on Friday night, while Monday ABC and CBS telecasts were delayed by news coverage and are excluded from these averages.

"Tonight" out-delivered "Late Show" in viewers 18-49 by a 30 percent margin (1.128 million vs. 869,000) and attracted bigger audiences than "Late Show" in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. At 12:35 a.m. ET, Jimmy Fallon delivered bigger audiences than "Late Late Show" in adults and women 18-34; adults, men and women 18-49; adults and women 25-54; and total viewers.

So far during the 2010-11 television season versus the first 45 weeks of last season, "Tonight" is up by 13 percent in total viewers (3.888 million vs. 3.452 million), while "Late Show" is down 8 percent (3.438 million vs. 3.753 million). At 12:35 a.m. ET, Jimmy Fallon is also up 13 percent versus his year-ago pace in total viewers (1.773 million vs. 1.569 million), while "Late Late Show" is down 7 percent (1.687 million vs. 1.814 million).

At 1:35 a.m. ET, "Last Call with Carson Daly" is up so far this season versus one year ago by 5 percent in 18-49 viewers (490,000 vs. 466,000) and up 13 percent in total viewers (981,000 vs. 869,000).

Jay Leno has ranked #1 for 42 of 44 weeks this season versus "Late Show" in viewers 18-49 and total viewers (excluding the week of Wimbledon delays). Jimmy Fallon has ranked #1 versus "Late Late Show" in viewers 18-49 for 44 of 44 weeks this season (excluding Wimbledon week). In total viewers, Jimmy has out-delivered "Late Late Show" for the last 11 weeks in a row.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of July 25-29. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 3 share
CBS "Late Show," 0.7/3*

11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3*

12 midnight-1 a.m. ET
ABC "Kimmel," 0.4/2*

12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2*

1:35-2:05 a.m. ET

NBC "Last Call," 0.3/2 (in encore telecasts)

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 2.9 million viewers*

11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers*

12 midnight-1 a.m. ET
ABC "Kimmel," 1.5 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.6 million viewers
CBS "Late Late Show," 1.4 million viewers*

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers (in encore telecasts)

* Friday's "Late Show" and "Kimmel" were encores. Monday's ABC and CBS programs were delayed by news coverage and are excluded from these averages.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.8/3

11:35 p.m.-12 midnight ET
ABC "Nightline," 1.0/4

12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.9 million viewers
CBS "Late Show," 3.4 million viewers

11:35 p.m.-12 midnight ET
ABC "Nightline," 4.0 million viewers

12 midnight-1 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.7 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF JULY 25-29

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.8

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6

TBS, 11 p.m.-midnight, "Conan," 0.4

TBS, midnight-1 a.m., "Lopez Tonight," 0.2

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.31 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.8 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.3 million

TBS, 11 p.m.-midnight, "Conan," 0.7 million

TBS, midnight-1 a.m., "Lopez Tonight," 0.4 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.6 million

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million





  [august 2011]  
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