or


[08/09/11 - 02:59 PM]
ABC Family's "Switched at Birth" is Cable's No. 1 New Series of Summer 2011
ABC Family spins the numbers for Monday, August 8.

[via press release from ABC Family]

Ratings Highlights for Monday, August 8, 2011 Final National Ratings

ABC Family's "Switched at Birth" is Cable's No. 1 New Series of Summer 2011

~Series 1A Finale Ties as the Series' No. 1 Telecast in Adults 18-49

~Wraps as ABC Family's No. 2 Series Ever in Adults 18-49, Behind "Secret Life"

~Ranks No. 1 Across All Cable on Mondays in Key Demos at 9PM Throughout the Season

~Virtually Doubles Year-Ago Time Period Averages in Target 18-49s

"Switched at Birth" (9:00-10:00 p.m.)

For its season 1A, ABC Family's "Switched at Birth" wrapped the network's No. 2 series of all time in Adults 18-49 (1.8 million/1.3 rating), behind only "Secret Life," and is set to rank as the No. 1 new series of Summer 2011 in Adults 18-34 (1.1 million/1.6 rating), Women 18-34 (870,000/2.5 rating), Women 18-49 (1.4 million/2.1 rating), Viewers 12-34 (1.8 million/2.0 rating) and Females 12-34 (1.5 million/3.2 rating).

Monday's "Switched at Birth" finale tied as the series' No. 1 telecast in Adults 18-49 (1.7 million/1.3 rating), and tied as its No. 2 telecast ever in Adults 18-34 (1.1 million/1.6 rating), behind only the series high set in week 2.

· During its 1A season, "Switched at Birth" ranked as cable's No. 1 program in the hour in Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34.

· Summer 2011 to date, "Switched at Birth" is cable's No. 2 scripted series overall in Adults 18-34, Women 18-34 and Women 18-49, behind only "Secret Life."

· During the first half of its freshman season, "Switched at Birth" doubled year-ago time period levels in Adults 18-49 (+101% - 1.8 million vs. 896,000) and Women 18-49 (+95% - 1.4 million vs. 717,000), and generated huge double-digit percent increases across all remaining key demos: Total Viewers (+83%, 3.3 million vs. 1.8 million), Adults 18-34 (+80%, 1.1 million vs. 612,000), Women 18-34 (+75% - 870,000 vs. 498,000), Viewers 12-34 (+64% - 1.8 million vs. 1.1 million) and Females 12-34 (+58% - 1.5 million vs. 949,000).

Source: NTI, U.S. ratings. 8/8/11: Live + Same Day; Summer 2011 to date: 6/27/11-8/8/11, most current; Year-Ago: 6/8/10-8/9/10, Live + 7).





  [august 2011]  
S
M
T
W
T
F
S
 


· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)
· SWITCHED AT BIRTH (FREEFORM)





most recent ratings | view all posts
[06/29/16 - 12:28 PM]
Golf Channel Posts Most-Watched Second Quarter Ever
Golf Channel spins the numbers for the quarter to date.

[06/29/16 - 08:35 AM]
Tuesday's Broadcast Ratings: "Got Talent" Once Again Keeps NBC on Top
The Peacock wins the night in adults 18-49 as well as total viewers.

[06/28/16 - 03:42 PM]
OWN Delivers 2Q 2016 Primetime Growth and Most-Watched Week in Network History
OWN spins the numbers for the quarter to date.

[06/28/16 - 12:16 PM]
Hallmark Channel's Most Recent Original Premiere Marks 4th Consecutive Week with Top HH-Rated Movie of the Week
The Hallmark Channel spins the numbers for the week of June 20-26.

[06/28/16 - 11:18 AM]
All Eyes Were on the 2016 "BET Awards" as 7.2mm Total Viewers Tuned in Across 12 Viacom Networks for the Premiere Telecast on Sunday, June 26
BET spins the numbers for Sunday, June 26.

[06/28/16 - 09:06 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Hold Onto Top Spot
The Peacock leads the night among total viewers and adults 18-49.

[06/27/16 - 01:44 PM]
ESPN Films' "O.J.: Made in America" Seen by More than 35 Million People
ESPN spins the numbers for the series to date.

[06/27/16 - 12:48 PM]
TV One's June 14 Episode of Docu-Series "Rickey Smiley for Real" Is Most Watched Episode of the Series Among Key Demos
TV One further spins the numbers for Tuesday, June 14.

[06/27/16 - 08:37 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Lineup Opens on Top
The Alphabet's "$100,000 Pyramid" leads the night in both total viewers and adults 18-49.

[06/26/16 - 09:01 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with NBC
The Alphabet's "In an Instant" and the Peacock's "U.S. Olympic Trials" coverage lead the night among adults 18-49.

[06/26/16 - 08:47 AM]
NBC Ties for the Saturday Primetime Win as Men's Gymnastics Scores a 7-Week Slot High
NBC spins the numbers for Saturday, June 25.

[06/25/16 - 08:55 AM]
Friday's Broadcast Ratings: ABC Wins Low Key Demo Race
ABC, NBC and CBS all finish within a few ticks among adults 18-49.

[06/25/16 - 08:27 AM]
Women's Gymnastics Championship Grows 80% Vs. Year-Ago Saturday Telecast
NBC spins the numbers for Friday, June 24.

[06/24/16 - 12:03 PM]
Travel Channel's "Expedition Unknown" Posts Highest-Rated Episode of Second Season
Travel Channel spins the numbers for Wednesday, June 22.

[06/24/16 - 09:30 AM]
"Good Witch" Season Finale Delivers Hallmark Channel's Highest-Rated and Most-Watched Episode of the Season
The Hallmark Channel further spins the numbers for Sunday, June 19.