or


[08/09/11 - 02:59 PM]
ABC Family's "Switched at Birth" is Cable's No. 1 New Series of Summer 2011
ABC Family spins the numbers for Monday, August 8.

[via press release from ABC Family]

Ratings Highlights for Monday, August 8, 2011 Final National Ratings

ABC Family's "Switched at Birth" is Cable's No. 1 New Series of Summer 2011

~Series 1A Finale Ties as the Series' No. 1 Telecast in Adults 18-49

~Wraps as ABC Family's No. 2 Series Ever in Adults 18-49, Behind "Secret Life"

~Ranks No. 1 Across All Cable on Mondays in Key Demos at 9PM Throughout the Season

~Virtually Doubles Year-Ago Time Period Averages in Target 18-49s

"Switched at Birth" (9:00-10:00 p.m.)

For its season 1A, ABC Family's "Switched at Birth" wrapped the network's No. 2 series of all time in Adults 18-49 (1.8 million/1.3 rating), behind only "Secret Life," and is set to rank as the No. 1 new series of Summer 2011 in Adults 18-34 (1.1 million/1.6 rating), Women 18-34 (870,000/2.5 rating), Women 18-49 (1.4 million/2.1 rating), Viewers 12-34 (1.8 million/2.0 rating) and Females 12-34 (1.5 million/3.2 rating).

Monday's "Switched at Birth" finale tied as the series' No. 1 telecast in Adults 18-49 (1.7 million/1.3 rating), and tied as its No. 2 telecast ever in Adults 18-34 (1.1 million/1.6 rating), behind only the series high set in week 2.

· During its 1A season, "Switched at Birth" ranked as cable's No. 1 program in the hour in Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34.

· Summer 2011 to date, "Switched at Birth" is cable's No. 2 scripted series overall in Adults 18-34, Women 18-34 and Women 18-49, behind only "Secret Life."

· During the first half of its freshman season, "Switched at Birth" doubled year-ago time period levels in Adults 18-49 (+101% - 1.8 million vs. 896,000) and Women 18-49 (+95% - 1.4 million vs. 717,000), and generated huge double-digit percent increases across all remaining key demos: Total Viewers (+83%, 3.3 million vs. 1.8 million), Adults 18-34 (+80%, 1.1 million vs. 612,000), Women 18-34 (+75% - 870,000 vs. 498,000), Viewers 12-34 (+64% - 1.8 million vs. 1.1 million) and Females 12-34 (+58% - 1.5 million vs. 949,000).

Source: NTI, U.S. ratings. 8/8/11: Live + Same Day; Summer 2011 to date: 6/27/11-8/8/11, most current; Year-Ago: 6/8/10-8/9/10, Live + 7).





  [august 2011]  
S
M
T
W
T
F
S
 


· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)
· SWITCHED AT BIRTH (ABC FAMILY)











most recent ratings | view all posts
[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.