or


[08/09/11 - 01:59 PM]
"Tia & Tamera" Shatters Records Delivering Most-Watched Series Premiere Ever for Style
The Style Network spins the numbers for Monday, August 8.

[via press release from Style]

"Tia & Tamera" Shatters Records Delivering Most-Watched Series Premiere Ever for Style

Premiere Episode of "Tia & Tamera" on Monday at 9:00pm and Encore at 10:00pm Combined for Nearly 1.5 million Total Viewers

Successful Social Media Strategy Promoting the Series Premiere Helped Style Achieve Record-Breaking Audience

Los Angeles, CA, August 9, 2011 - The debut of Style Network's new docu-series "Tia & Tamera" on Monday at 9:00pm delivered the network's most-watched series launch in its history, averaging 757,000 total viewers. Combined with the encore airing at 10:00pm, the series delivered nearly 1.5 million total viewers on Monday night. The premiere at 9:00pm also ranks as Style's most-watched series launch ever among Women 18-49 (357,000) and Women 18-34 (203,000), and the second most-watched Style telecast overall in both key demos. The series takes viewers inside the lives of the twin sisters and best friends as Tia becomes a first-time mother and Tamera prepares to walk down the aisle.

"Tia and Tamera exemplify what the Style brand is all about - they're optimistic, inspiring, passionate, dynamic and incredibly fun," said Salaam Coleman Smith, President, The Style Network. "It's fantastic that Style viewers have embraced this new series as they join Tia and Tamera on this intimate journey filled with major life transformations."

The "Tia & Tamera" 9:00pm premiere posted impressive growth in the time period versus both the prior four weeks and versus a year ago. The 9:00pm premiere of "Tia & Tamera" delivered more than five times the total viewers, more than six times the Persons 18-49, more than seven times the Women 18-49 and more than ten times the Women 18-34 versus the prior four weeks. Versus the parallel night a year ago, Tia and Tamera posted growth of +305% in Total Viewers, +366% in Persons 18-49 and +538 in Women 18-49. The encore of "Tia & Tamera" at 10:00pm performed nearly as well as the premiere, retaining 93% of total viewers (702,000), 94% of Persons 18-49 (409,000) and 90% of Women 18-49 (322,000).

The series launch of "Tia & Tamera" included a highly successful social media and multi-platform campaign. From mystyle.com, to Facebook and Twitter, fans of the twin sisters have been able to access video and photos from the new series as well as keep up-to-date on all their latest scoop. On the day of new series premiere, Mystyle.com reported twice its usual weekday traffic. Immediately following Monday night's East and West Coast premieres, Tia and Tamera conducted a 30-minute live video chat with viewers via Ustream at http://www.ustream.tv/tiaandtamera. In the days leading up to and on the day of the live event, hundreds of questions for Tia and Tamera to answer were submitted via the "Tia & Tamera" show page on Facebook, http://www.facebook.com/tiatamerashow, mystyle.com and social stream (Ustream). On Twitter, "Tia & Tamera" was one of the top 10 trending topics featured during both the East and West coast broadcasts.

About The Style Network:

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women's networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Ruby," "Giuliana & Bill," "Clean House," "Jerseylicious," "Kimora: Life in the Fab Lane," "How Do I Look?" "Too Fat for 15: Fighting Back" and "Whose Wedding is it Anyway?" The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2011]  
S
M
T
W
T
F
S
 


· TIA & TAMERA (STYLE)











most recent ratings | view all posts
[10/25/14 - 09:00 AM]
"The Blacklist" Grows by a Season-High 65% in 18-49 Going from Live + Same Day to Live +3
NBC further spins the numbers for Monday, October 20.

[10/25/14 - 08:59 AM]
Season Debut of "Grimm" Delivers the Show's Top Rating Since March 21
NBC spins the numbers for Friday, October 24.

[10/25/14 - 08:38 AM]
Friday's Broadcast Ratings: World Series Once Again Pushes FOX in Front
Said coverage bumps ABC and CBS to second place in adults 18-49 and total viewers, respectively.

[10/25/14 - 08:28 AM]
ABC Beats NBC's Friday Debuts - "Shark Tank" and "20/20" Rank as Top 2 Series in Adults 18-49
ABC spins the numbers for Friday, October 24.

[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.