Quick Take for Tuesday, August 9, 2011
(Fast Affiliate Live + Same Day Ratings)
ABC's "Wipeout" Matches its Best Tuesday Performance This Summer in Adults 18-34
ABC's "Take the Money & Run" Retains 95% of its Week-Earlier Debut in Adults
18-49 and Grows its Slot Year to Year Against the Second Hour of NBC's "Talent"
"Wipeout" (8:00-9:00 p.m.)
At 8:00 p.m., ABC's "Wipeout" ranked second with Adults 18-49, turning in the Net's 2nd-best performance in the time slot this summer. In addition, "Wipeout" matched a summer high in Tuesday's 8 o'clock hour in Adults 18-34 (1.7/6). The ABC unscripted series dominated its unscripted time period competition on NBC ("It's Worth What?") by 1.7 million Total Viewers (6.1 million vs. 4.4 million) and by 73% in young adults (1.9/6 vs. 1.1/4).
· "Wipeout" finished as the No. 1 broadcast program in the hour with Teens 12-17 and Kids 2-11 for the 2nd week in a row.
"Take the Money & Run" (9:00-10:00 p.m.)
Against the opening hour of NBC's "America's Got Talent" from 9:00-10:00 p.m., ABC's "Take the Money & Run" retained a strong 95% of its week-earlier debut in Adults 18-49, while holding 100% in Adults 18-34. In addition, the new ABC series grew week to week by 6% in Men 18-49 and by 11% in Men 25-54 to produce ABC's highest numbers in the time slot in 7 weeks - since 6/21/11.
· "Take the Money & Run" built on its lead-in by 15% in Men 18-34 and by 6% in Men 18-49, marking the show's 2nd straight week of lead-in gains in Men 18-34.
· "Take the Money & Run" boosted the 9 o'clock hour for ABC year to year by a substantial 31% in Total Viewers (4.7 million vs. 3.6 million) and by 29% in Adults 18-49 (1.8/5 vs. 1.4/4), topping the year-ago night with original programming ("Shaq Vs." on 8/10/10).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 41% currently, from 37% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 8/9/11.