NICK NABS BASIC CABLE'S TOP SPOT; ICARLY SCORES 5.5 MILLION VIEWERS AND RANKS AS WEEK'S TOP KID AND TWEEN TELECAST

NEW YORK-Aug. 16, 2011-Nickelodeon closed the week as basic cable's top network in total day for the 208th consecutive week,- the longest run of its kind-with total viewers (2.3 million) and kids 2-11 (3.5/1.3 million). The net's win was fueled by a strong performance from iCarly, which drew 5.5 million total viewers with a new prime-time episode on Saturday, Aug. 13, 8 p.m. (all times ET). The half-hour premiere posted high double and triple-digit increase over last year with kids 2-11(7.3/2.6 million, +87%), kids 6-11 (9.5/2.1 million, +126%) and tweens 9-14 (10.0/2.1 million, +144%), and also ranks as the week's top telecast with all kid and tween demos.

Nick's newest addition to its hit live-action roster, Bucket & Skinner's Epic Adventures, also hit a high on Saturday, Aug. 13, 8:30 p.m. with 2.8 million total viewers and posted double-digit increases over the series' premiere (July 1, 8 p.m. ET) with total viewers (+49%), kids 2-11 (+31%), kids 6-11 (+40%) and tweens 9-14 (+66%).

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).

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Source: NMR, Live + Same Day data