or


[08/16/11 - 03:51 PM]
Oxygen's "Hair Battle Spectacular" Shows Demo Growth in Premiere Episode
Oxygen spins the numbers for Monday, August 15.

[via press release from Oxygen]

OXYGEN'S FANTASY HAIR COMPETITION SERIES "HAIR BATTLE SPECTACULAR" MAKES A 'SPECTACULAR' DEBUT IN ITS SEASON TWO PREMIERE DELIVERING DOUBLE DIGIT GROWTH IN KEY DEMOS A18-34 (+25%) AND W18-34 (+14%)

NEW YORK - August 16, 2011 - Oxygen's fantasy hair competition series, "Hair Battle Spectacular" returned for a second season hair-raising debut delivering double digit growth in key demos A18-34 (+25% 331,000 vs. 265,000) and W18-34 (+14% 252,000 vs. 221,000) along with growth in A18-49 (+6% 488,000 vs. 460,000), W18-49 (+6% 385,000 vs. 363,000) and in total viewers (+1% 874,000 vs. 866,000). Oxygen's hit "Bad Girls Club" continues to deliver week-over-week ratings growth to season highs: episode three, which also aired last night, was up +14% with A18-49 (902,000 vs. 790,000), +23% among W18-49 (664,000 vs. 540,000), +18% among W18-34 (494,000 vs. 420,000), +6% among A18-34 (665,000 vs. 629,000), and +4% on a total viewer basis (1,308,000 vs. 1,254,000). Oxygen was the #1 ranked cable network in the 9PM hour among W18-34, out-delivering CBS and NBC.

"Hair Battle Spectacular" pits 11 of America's hottest stylists against each other to see who can deliver the biggest and best in fantasy hair design to win a grand prize of $100,000. Each challenge requires contestants to create outrageous coifs that resemble everything from Hollywood stars to hounds and handbags. In last night's gravity defying premiere, stylist Dnise Brown ("Bronx") was eliminated for not delivering the best in creativity, execution and overall presentation by judges award-winning fantasy hair designer Derek J, celebrity stylist Taylor Jacobson ("The Rachel Zoe Project") and guest judge celebrity blogger Kristen Aldridge.

Source: Nielsen Explorer, LS data.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "The Glee Project," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic, makeOvermatic and tweetOverse. Oxygen is available in 77 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBC Universal.





  [august 2011]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)
· HAIR BATTLE SPECTACULAR (OXYGEN)











most recent ratings | view all posts
[10/21/14 - 03:02 PM]
Season Premiere of TBS's "American Dad!" Tops Basic Cable Entertainment Programs for the Night
TBS spins the numbers for Monday, October 20.

[10/21/14 - 02:18 PM]
"Monday Night Football" Helps ESPN Win the Night
ESPN spins the numbers for Monday, October 20.

[10/21/14 - 12:57 PM]
Notre Dame-Florida State: Most-Viewed October College Football Telecast across All Networks on Record
ESPN spins the numbers for Saturday, October 18.

[10/21/14 - 12:40 PM]
Hallmark Channel Original Movie, "My Boyfriends' Dogs," Elevates Network to Rate #1 Among Households in Primetime
The Hallmark Channel spins the numbers for Saturday, October 18.

[10/21/14 - 11:29 AM]
TBS Leads the Pack as Basic Cable's #1 Entertainment Network Among Total Viewers in Primetime and Ranking Among the Top 3 with Adults 18-49
Turner spins the numbers for the week of October 13-19.

[10/21/14 - 10:50 AM]
NBC Wins the Week of Oct. 13-19 Among the Big 4 in 18-49 and Every Other Key Demo
NBC spins the numbers for the week of October 13-19.

[10/21/14 - 10:43 AM]
ABC Ranks No. 1 in the Non-Sports Adult 18-49 Averages, Delivering 6 of the Week's Top 20 TV Programs - The Most for Any Net
ABC spins the numbers for the week of October 13-19.

[10/21/14 - 10:24 AM]
CBS Wins Fourth Straight Week to Start the Season
CBS spins the numbers for the week of October 13-19.

[10/21/14 - 10:19 AM]
Nickelodeon Wins the Week with Kids and Total Viewers
Nickelodeon spins the numbers for the week of October 13-19.

[10/21/14 - 09:26 AM]
"Live with Kelly and Michael" Scores Its Biggest Advantages Over "Ellen" This Season
Disney-ABC Domestic Television spins the numbers for the week of October 6-10.

[10/21/14 - 08:54 AM]
NBC Finishes #1 Monday Night Among the Big 4 in Adults 18-49, Adults 18-34, Adults 25-54 and Most Other Key Demos
NBC spins the numbers for Monday, October 20.

[10/21/14 - 08:42 AM]
Monday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
Plus: The CW's "Jane the Virgin" grows by a tenth of a ratings point in its second week.

[10/21/14 - 08:34 AM]
ABC Stands as Monday's Most-Watched Net
ABC spins the numbers for Monday, October 20.

[10/21/14 - 08:31 AM]
Peyton Manning's Record-Setting Performance on NBC's "Sunday Night Football" Watched by Nearly 24 Million Viewers - Best on "SNF" This Season
NBC further spins the numbers for Sunday, October 19.

[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.