or


[08/16/11 - 03:51 PM]
Oxygen's "Hair Battle Spectacular" Shows Demo Growth in Premiere Episode
Oxygen spins the numbers for Monday, August 15.

[via press release from Oxygen]

OXYGEN'S FANTASY HAIR COMPETITION SERIES "HAIR BATTLE SPECTACULAR" MAKES A 'SPECTACULAR' DEBUT IN ITS SEASON TWO PREMIERE DELIVERING DOUBLE DIGIT GROWTH IN KEY DEMOS A18-34 (+25%) AND W18-34 (+14%)

NEW YORK - August 16, 2011 - Oxygen's fantasy hair competition series, "Hair Battle Spectacular" returned for a second season hair-raising debut delivering double digit growth in key demos A18-34 (+25% 331,000 vs. 265,000) and W18-34 (+14% 252,000 vs. 221,000) along with growth in A18-49 (+6% 488,000 vs. 460,000), W18-49 (+6% 385,000 vs. 363,000) and in total viewers (+1% 874,000 vs. 866,000). Oxygen's hit "Bad Girls Club" continues to deliver week-over-week ratings growth to season highs: episode three, which also aired last night, was up +14% with A18-49 (902,000 vs. 790,000), +23% among W18-49 (664,000 vs. 540,000), +18% among W18-34 (494,000 vs. 420,000), +6% among A18-34 (665,000 vs. 629,000), and +4% on a total viewer basis (1,308,000 vs. 1,254,000). Oxygen was the #1 ranked cable network in the 9PM hour among W18-34, out-delivering CBS and NBC.

"Hair Battle Spectacular" pits 11 of America's hottest stylists against each other to see who can deliver the biggest and best in fantasy hair design to win a grand prize of $100,000. Each challenge requires contestants to create outrageous coifs that resemble everything from Hollywood stars to hounds and handbags. In last night's gravity defying premiere, stylist Dnise Brown ("Bronx") was eliminated for not delivering the best in creativity, execution and overall presentation by judges award-winning fantasy hair designer Derek J, celebrity stylist Taylor Jacobson ("The Rachel Zoe Project") and guest judge celebrity blogger Kristen Aldridge.

Source: Nielsen Explorer, LS data.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "The Glee Project," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic, makeOvermatic and tweetOverse. Oxygen is available in 77 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBC Universal.





  [august 2011]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)
· HAIR BATTLE SPECTACULAR (OXYGEN)











most recent ratings | view all posts
[09/02/14 - 01:20 PM]
"Houdini" Mesmerizies 3.7 Million Viewers
History spins the numbers for Monday, September 1.

[09/02/14 - 10:30 AM]
Monday's Broadcast Ratings: "MasterChef," "American Ninja Warrior" Top Demos
FOX and NBC both share the adults 18-49 crown last night.

[09/01/14 - 10:01 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos with "Big Brother"
The show's latest installment is the night's number one program among adults 18-49.

[09/01/14 - 10:00 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Returns on Top for ABC
The Alphabet leads the night in both total viewers and adults 18-49.

[09/01/14 - 09:53 AM]
"Dateline Saturday Night Mystery" Matches Its Top 18-49 Rating Since July 26
NBC spins the numbers for Saturday, August 30 and Sunday, August 31.

[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/30/14 - 08:52 AM]
NBC Ties for #1 for the Night in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Friday, August 29.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.