or


[08/29/11 - 02:26 PM]
The 2011 Video Music Awards Score Biggest Audience Ever in MTV History
MTV spins the numbers for Sunday, August 28.

[via press release from MTV]

THE 2011 VIDEO MUSIC AWARDS SCORE BIGGEST AUDIENCE EVER IN MTV HISTORY

The Star-Studded VMA Pre-Show Ranks as MTV's Best Ever

MTV Digital Sees Its Largest Numbers Ever on Sunday

SANTA MONICA, CA (August 29, 2011) - The 2011 Video Music Awards scored MTV's biggest audience in the network's history with a record-breaking 12.4 million total viewers. Among the network's target P12-34 audience, the VMAS delivered a 10.8 rating and 8.5 million P12-34 viewers, making it MTV's most-watched telecast of all time in the demo. Versus the 2010 VMAS, the award show is +8% with P12-34 and +9% with total viewers. In addition, the VMAs is the #1 cable telecast of 2011 with P12-34 and the #1 non-sports cable telecast of 2011 with total viewers. A special encore presentation of the telecast airs tonight, Monday, August 29, at 7:30 p.m. ET/PT, followed by the premieres of all new series "Ridiculousness" at 10:00 p.m., "Death Valley" at 10:30 p.m., and "Cuff'd" at 11:00 p.m. ET/PT on MTV.

The VMA Pre-Show ranked as the best on record in both P12-34 and total viewers, garnering a 6.6 P12-34 rating and 5.2 million P12-34 viewers, +13% from last year. In addition, the pre-show attracted 7.3 million total viewers, +16% from last year.

MTV Digital saw its highest VMA day ever on Sunday, with VMA content attracting two million unique visitors, an increase of +33% year over year. In addition, more than 10 million page views were garnered on Sunday, up +18% year over year. VMA video content generated 2.3 million streams for the day, up a whopping +41% vs. the day of the 2010 VMAs. MTV's mobile site reached its highest day in history thanks to the VMAs as well, with over 2.7 million mobile views for the day, more than +50% higher than the previous record. Also MTV Digital hosted its biggest live event ever on Sunday; over 1.2 million streams were generated on MTV.com, tablet, and mobile devices across a multitude of cameras giving users the ultimate backstage experience. It was the most social VMA day ever, with social networks driving +76% more traffic than a year ago.

Source: Nielsen. 8/28/11 or as dated. Live+SD. Cvg Rtgs. Rank and best ever sorted on 000s. MTV history 9/27/1993-present.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [august 2011]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[12/10/16 - 08:24 AM]
Friday's Broadcast Ratings: CBS Dramas Top Tight Demo Race
The Eye edges out the competition among adults 18-49.

[12/09/16 - 09:50 AM]
"Mariah's World" Series Premiere Event Delivers 2.2MM A18-49 and Nearly 4MM Total Viewers Across E! and Bravo on Sunday Night
E! further spins the numbers for Sunday, December 4.

[12/09/16 - 08:29 AM]
Thursday's Broadcast Ratings: NBC Tops Charts with "Thursday Night Football"
The Peacock cruises to victory among total viewers and adults 18-49.

[12/08/16 - 11:55 AM]
Tuesday's "The Late Show with Stephen Colbert" Tops Late Night with Its Largest Tuesday Audience Since Oct. 2015
CBS spins the late-night numbers for Tuesday, December 6.

[12/08/16 - 10:07 AM]
"Criminal Minds" Tops "Empire" in Viewers for the First Time
CBS spins the numbers for Wednesday, December 7.

[12/08/16 - 09:24 AM]
Wednesday's Broadcast Ratings: "Hairspray Live!" Sparks NBC to Victory
The Peacock leads the evening among total viewers and adults 18-49.

[12/08/16 - 06:18 AM]
"Hairspray Live!" Delivers NBC's Best In-Season Wednesday Average in Four Years, Excluding Olympics, in 18-49
NBC spins the numbers for Wednesday, December 7.

[12/07/16 - 09:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Demo Race with "This Is Us"
The Peacock's new drama paves the way for an adults 18-49 victory.

[12/07/16 - 08:04 AM]
"VH1 Divas Holiday: Unsilent Night" Scores Nearly Two Million Total Viewers
VH1 spins the numbers for Monday, December 5.

[12/06/16 - 03:13 PM]
#DCWeek Gives The CW Its Most Watched Week in Six Years
The CW spins the numbers for the week of November 28-December 4.

[12/06/16 - 01:04 PM]
FOX Sports Scores with College Football Conference Championship Weekend
FOX Sports spins the numbers for the week of November 28-December 4.

[12/06/16 - 10:55 AM]
Hallmark Channel's "Countdown to Christmas" Leads Cable Ratings for Sixth Consecutive Weekend
The Hallmark Channel spins the numbers for the week of November 28-December 4.

[12/06/16 - 09:17 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
CBS takes a close second among adults 18-49, powered by "The Victoria's Secret Fashion Show."

[12/06/16 - 08:42 AM]
Investigation Discovery Earns Strong Double Digit Growth in November
Investigation Discovery further spins the numbers for the month of November.

[12/05/16 - 05:29 PM]
For the First Time, "This Is Us" Beats "Empire" in L+3 18-49 Ratings for the Primetime Week
NBC further spins the numbers for Tuesday, November 29 and Wednesday, November 30.