or


[08/29/11 - 02:26 PM]
The 2011 Video Music Awards Score Biggest Audience Ever in MTV History
MTV spins the numbers for Sunday, August 28.

[via press release from MTV]

THE 2011 VIDEO MUSIC AWARDS SCORE BIGGEST AUDIENCE EVER IN MTV HISTORY

The Star-Studded VMA Pre-Show Ranks as MTV's Best Ever

MTV Digital Sees Its Largest Numbers Ever on Sunday

SANTA MONICA, CA (August 29, 2011) - The 2011 Video Music Awards scored MTV's biggest audience in the network's history with a record-breaking 12.4 million total viewers. Among the network's target P12-34 audience, the VMAS delivered a 10.8 rating and 8.5 million P12-34 viewers, making it MTV's most-watched telecast of all time in the demo. Versus the 2010 VMAS, the award show is +8% with P12-34 and +9% with total viewers. In addition, the VMAs is the #1 cable telecast of 2011 with P12-34 and the #1 non-sports cable telecast of 2011 with total viewers. A special encore presentation of the telecast airs tonight, Monday, August 29, at 7:30 p.m. ET/PT, followed by the premieres of all new series "Ridiculousness" at 10:00 p.m., "Death Valley" at 10:30 p.m., and "Cuff'd" at 11:00 p.m. ET/PT on MTV.

The VMA Pre-Show ranked as the best on record in both P12-34 and total viewers, garnering a 6.6 P12-34 rating and 5.2 million P12-34 viewers, +13% from last year. In addition, the pre-show attracted 7.3 million total viewers, +16% from last year.

MTV Digital saw its highest VMA day ever on Sunday, with VMA content attracting two million unique visitors, an increase of +33% year over year. In addition, more than 10 million page views were garnered on Sunday, up +18% year over year. VMA video content generated 2.3 million streams for the day, up a whopping +41% vs. the day of the 2010 VMAs. MTV's mobile site reached its highest day in history thanks to the VMAs as well, with over 2.7 million mobile views for the day, more than +50% higher than the previous record. Also MTV Digital hosted its biggest live event ever on Sunday; over 1.2 million streams were generated on MTV.com, tablet, and mobile devices across a multitude of cameras giving users the ultimate backstage experience. It was the most social VMA day ever, with social networks driving +76% more traffic than a year ago.

Source: Nielsen. 8/28/11 or as dated. Live+SD. Cvg Rtgs. Rank and best ever sorted on 000s. MTV history 9/27/1993-present.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [august 2011]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[04/01/20 - 08:20 AM]
Tuesday's Broadcast Ratings: CBS Dramas Pull in Front Among Viewers, Demos
"NCIS" tops the night in both total viewers and adults 18-49.

[03/31/20 - 08:13 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The network's reality flagship leads the night in both categories.

[03/30/20 - 08:11 AM]
Sunday's Broadcast Ratings: "American Idol" Leads ABC to Demo Victory
Plus: FOX gets a demo boost from its "iHeart Living Room Concert for America" special.

[03/29/20 - 10:02 AM]
Saturday's Broadcast Ratings: "48 Hours" Tops Low Key Night in Viewers, Demos
CBS is the most-watched broadcaster while ABC wins the night among adults 18-49.

[03/28/20 - 08:26 AM]
Friday's Broadcast Ratings: ABC, "Shark Tank" Lead Demo Race
The Alphabet tops the adults 18-49 charts while CBS is the most-watched network.

[03/27/20 - 08:13 AM]
Thursday's Broadcast Ratings: ABC Dramas Top Charts in Viewers, Demos
"Station 19" and "Grey's Anatomy" pave the way to another Alphabet victory in both categories.

[03/26/20 - 08:18 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos with "The Masked Singer"
The network's reality competition leads the night among adults 18-49.

[03/25/20 - 08:14 AM]
Tuesday's Broadcast Ratings: "This Is Us" Goes Out on Top for NBC
The network takes home the adults 18-49 crown while CBS remains the most-watched broadcaster.

[03/24/20 - 08:12 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Hold Off ABC, "American Idol"
The Peacock network edges competition in both total viewers and adults 18-49.

[03/23/20 - 08:17 AM]
Sunday's Broadcast Ratings: "American Idol" Rises in Latest ABC Victory
The Alphabet takes home top honors among adults 18-49 while CBS remains the most-watched network.

[03/22/20 - 09:27 AM]
Saturday's Broadcast Ratings: NBC, "Dateline" Top Charts
The Peacock leads the evening in both total viewers and adults 18-49.

[03/21/20 - 08:45 AM]
Friday's Broadcast Ratings: ABC Snaps FOX's Demo Win Streak
The Alphabet's "Shark Tank" is the night's top program in both total viewers and adults 18-49.

[03/20/20 - 08:17 AM]
Thursday's Broadcast Ratings: Growth Sparks ABC to Victory in Demos
"Station 19," "Grey's Anatomy" and "A Million Little Things" are among the latest to see big week-to-week gains.

[03/19/20 - 08:19 AM]
Wednesday's Broadcast Ratings: "Masked Singer" Continues FOX's Demo Win Streak
Plus: "The Goldbergs," "Schooled" and "Chicago Med" all post 30% gains among adults 18-49.

[03/18/20 - 08:19 AM]
Tuesday's Broadcast Ratings: NBC Rides Another Night of Gains to Victory
"Ellen's Game of Games" and "This Is Us" both post huge growth among adults 18-49 from last week.