|
A&E FINISHES BEST AUGUST IN NETWORK HISTORY
NETWORK DELIVERS DOUBLE-DIGIT GROWTH AMONG TOTAL VIEWERS, ADULTS 18-49 AND
ADULTS 25-54
A&E RANKS #4 IN ADULTS 25-54, 18-49 AND TOTAL VIEWERS AMONG ALL
ENTERTAINMENT CABLE NETWORKS IN AUGUST 2011
NEW YORK, NY - August 30, 2011 - Continuing its ratings success, A&E enjoyed
its best August ever among all key demographics supported by double-digit
ratings growth among adults 18-49, 25-54 and total viewers. Propelled by the
strength of the network's slate of original series, the network is up 18% in
adults 25-54 (859,000) and 18-49 (818,000) and up 21% in total viewers (1.7
million) versus August 2010. For the month, A&E ranked #4 in all key demos,
including adults 25-54, 18-49 and total viewers among all entertainment
cable networks, the network's best August rank ever in all demos.
Summer 2011 was A&E's best summer on record due to the strength of the
network's stable of original hit series, especially "Storage Wars," the
number 3 show on all of ad-supported cable in the adults 25-54 and 18-49
demos. Premieres of "Storage Wars" have propelled the network to the number
1 cable network of the night for five consecutive weeks and the number 1
network on all of television (broadcast and cable) in the 10pm hour on
Wednesday nights among adults 18-49 and 25-54. Since the return of "Storage
Wars" on July 20, A&E has placed number 2 among all networks in the hour
among total viewers, trailed only by CBS - beating out NBC, FOX and USA.
Other series leading the way this summer include "Beyond Scared Straight,"
"The First 48," "The Glades," "Gene Simmons Family Jewels," "Intervention,"
"Hoarders" and "Billy The Exterminator."
A&E is poised for the network's 8th consecutive year of growth, with
audience levels in the adults 25-54, 18-49 and total viewer demos all up
year-to-date 2011 versus the same time period last year.
About A&E Network
A&E is "Real Life. Drama." Now reaching 100 million homes, A&E is
television that you can't turn away from; where unscripted shows are
dramatic and scripted dramas are authentic. A&E offers a diverse mix of
high quality entertainment ranging from the network's original scripted
series, including "The Glades" and "Breakout Kings," to signature
non-fiction franchises, including the Emmy-winning "Intervention," "Dog the
Bounty Hunter," "Hoarders," "Billy the Exterminator" and "Storage Wars," and
the most successful justice shows on cable, including "The First 48." The
A&E website is located at www.aetv.com.
###
Ratings Source: Nielsen Media Research (Live + Same Day)
|
