or


[09/13/11 - 03:43 PM]
"Monday Night Football" Opener Wins the Night among All Networks
ESPN spins the numbers for Monday, September 12.

[via press release from ESPN]

"Monday Night Football" Opener Wins the Night among All Networks

Patriots-Dolphins Ranks as Fourth Most-Watched Show on Cable in 2011

ESPN.com NFL Content Averages More Than 4.5 Million Unique Visitors on Sunday and Monday

Last night's special 2011 season-opening ESPN Monday Night Football doubleheader helped ESPN win the night among all networks - broadcast or cable - in households, viewers and all key male and adult demos. In addition, the games drove significant traffic to ESPN.com's NFL content. This is the start of the sixth year of MNF on ESPN.

The New England Patriots' 38-24 road victory over the Miami Dolphins (7 p.m. ET) earned a 10.6 rating, representing an average of 10,493,000 households (14,568,000 viewers - P2+), the fourth largest audience for any program on cable television in calendar year 2011, according to Nielsen. It is the second-highest rating of ESPN's 12 MNF opening night games, trailing only last year's Baltimore Ravens-New York Jets opener (10.9 rating, 10,850,000 households and 14,973,000 viewers).

At 10:15 p.m., the Oakland Raiders 23-20 win in Denver over the Broncos earned an 8.2 rating with an average of 8,113,000 households watching (11,109,000 viewers), the eighth-largest household audience for any program on cable television in 2011.

The two ESPN MNF games finished as the two highest-rated programs of the night on any network, averaging a 9.5 household rating, 9,391,000 households (12,965,000 viewers). During the traditional MNF timeslot (8:30-11:45 p.m.), ESPN averaged an 11.6 household rating.

In Boston, the opening game delivered a 10.0 rating on ESPN and a 24.0 on WCVB/WMUR-ABC, for a combined 34.0 rating in the market. In Miami, it earned a 14.8 rating on ESPN and a 7.0 on WSFL-CW, for a combined 21.8 rating.

In San Francisco/Oakland, the nightcap delivered an 8.7 rating on ESPN and a 9.3 on KPIX-CBS, for a combined 18.0 rating in the market. In Denver, the game delivered a 15.8 rating on ESPN and a 21.1 on KTVD-MY, for a combined 36.9 rating in the market.

ESPN's BCS National Championship Game (Auburn-Oregon, 1/10/11) -- the most-viewed program in cable television history with an average of 17.7 million homes (27.3 million viewers) - ranks as the most-viewed program of the calendar year, followed by the 2011 Rose Bowl (20.6 million viewers -- TCU-Wisconsin, 1/1/11) and the 2010 MNF Saints-Falcons season finale (19.1 million viewers -- 12/27/10).

ESPN Digital Platforms

On Sunday and Monday, NFL content across ESPN digital platforms - including ESPN.com, ESPN Fantasy, the ESPN mobile Web, ScoreCenter and WatchESPN - logged an average minute audience of nearly 200,000 users, a 32 percent increase compared to the same two days last season (source: Adobe/Omniture). Fans stayed especially close to Fantasy Football news and updates. The Fantasy Football section on ESPN.com logged the highest average minute audience of any ESPN digital platform with over 58,000 users (up 32 percent), while the mobile Web's Fantasy Football section saw the largest average minute audience increase of 274 percent. Other highlights:

· ESPN.com averaged more than 4.5 million unique visitors and logged an average minute audience of 32,000 users to the NFL section alone, up 16 percent and 25 percent, respectively;

· NFL content on the ESPN mobile Web generated an average minute audience of nearly 25,000 users (a 12 percent gain) and reached 2.9 million unique visitors (up 7 percent).

NEXT WEEK ON MNF

Next week, ESPN's MNF returns with its usual schedule as Eli Manning and the New York Giants host the St. Louis Rams at 8:30 p.m. The complete Monday night NFL schedule on ESPN:

Time (ET) Program
3 p.m. NFL PrimeTime
4 p.m. NFL Live
5 p.m. Around the Horn
5:30 p.m. Pardon the Interruption
6 p.m. SportsCenter Monday Kickoff
7 p.m. Monday Night Countdown
8:30 p.m. MNF: St. Louis Rams at New York Giants
11:30 p.m. SportsCenter





  [september 2011]  
S
M
T
W
T
F
S
    


· MONDAY NIGHT FOOTBALL (ESPN)





most recent ratings | view all posts
[02/26/21 - 12:48 PM]
Hallmark Channel's "When Calls the Heart" Becomes #1 Most-Watched Scripted Series of 2021
Hallmark Channel spins the numbers for Sunday, February 21.

[02/23/21 - 01:19 PM]
BET Continues Its Ratings Takeover with Close to 3 Million Total Viewers Tuning in to Tyler Perry's Slate of Engaging Originals During Last Tuesday Night's Television Event
On the heels of the ratings win, BET greenlights season three of "Tyler Perry's The Oval," slated to start production at Tyler Perry Studios in Atlanta later this year.

[02/22/21 - 07:01 AM]
"Daughter from Another Mother": Connecting 23 Million Households Through Dramedy
Since launching in January, 23 million households chose to watch the series during its first 28 days.

[02/20/21 - 08:01 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Share Demo Honors
The Eye however remains the night's most-watched broadcaster overall.

[02/19/21 - 08:42 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX Split Demo Honors
The Eye's "Young Sheldon" and the Alphabet's "Celebrity Wheel of Fortune" lead a competitive Thursday.

[02/18/21 - 08:22 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Keep NBC on Top
The network takes home top honors in both total viewers and adults 18-49.

[02/17/21 - 08:42 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Claim Demo Honors
The network's new lineup holds off the competition among adults 18-49.

[02/16/21 - 09:07 AM]
Monday's Broadcast Ratings: "The Bachelor" Claims Demo Crown for ABC
The Alphabet leads the night among adults 18-49 while FOX is the most-watched network overall.

[02/15/21 - 08:28 AM]
Sunday's Broadcast Ratings: "American Idol" Return Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[02/14/21 - 09:09 AM]
Saturday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[02/13/21 - 09:36 AM]
Friday's Broadcast Ratings: ABC Leads Demo Race with "Shark Tank"
CBS and its mainstay "Blue Bloods" however remain the most-watched overall on the night.

[02/12/21 - 08:15 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX All Share Demo Crown
The Eye's "Young Sheldon" tops the night in adults 18-49.

[02/11/21 - 08:29 AM]
Wednesday's Broadcast Ratings: "Chicago" Trio Keeps NBC on Top
The network easily wins the evening among total viewers and adults 18-49.

[02/10/21 - 08:33 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Both Viewers, Demos
A new "NCIS" helps the Eye pull in front among said categories.

[02/09/21 - 05:10 PM]
"Puppy Bowl XVII" Takes the Gridiron to Deliver Double-Digit Year Over Year Ratings Gains
Animal Planet spins the numbers for Sunday, February 7.