or


[09/13/11 - 03:43 PM]
"Monday Night Football" Opener Wins the Night among All Networks
ESPN spins the numbers for Monday, September 12.

[via press release from ESPN]

"Monday Night Football" Opener Wins the Night among All Networks

Patriots-Dolphins Ranks as Fourth Most-Watched Show on Cable in 2011

ESPN.com NFL Content Averages More Than 4.5 Million Unique Visitors on Sunday and Monday

Last night's special 2011 season-opening ESPN Monday Night Football doubleheader helped ESPN win the night among all networks - broadcast or cable - in households, viewers and all key male and adult demos. In addition, the games drove significant traffic to ESPN.com's NFL content. This is the start of the sixth year of MNF on ESPN.

The New England Patriots' 38-24 road victory over the Miami Dolphins (7 p.m. ET) earned a 10.6 rating, representing an average of 10,493,000 households (14,568,000 viewers - P2+), the fourth largest audience for any program on cable television in calendar year 2011, according to Nielsen. It is the second-highest rating of ESPN's 12 MNF opening night games, trailing only last year's Baltimore Ravens-New York Jets opener (10.9 rating, 10,850,000 households and 14,973,000 viewers).

At 10:15 p.m., the Oakland Raiders 23-20 win in Denver over the Broncos earned an 8.2 rating with an average of 8,113,000 households watching (11,109,000 viewers), the eighth-largest household audience for any program on cable television in 2011.

The two ESPN MNF games finished as the two highest-rated programs of the night on any network, averaging a 9.5 household rating, 9,391,000 households (12,965,000 viewers). During the traditional MNF timeslot (8:30-11:45 p.m.), ESPN averaged an 11.6 household rating.

In Boston, the opening game delivered a 10.0 rating on ESPN and a 24.0 on WCVB/WMUR-ABC, for a combined 34.0 rating in the market. In Miami, it earned a 14.8 rating on ESPN and a 7.0 on WSFL-CW, for a combined 21.8 rating.

In San Francisco/Oakland, the nightcap delivered an 8.7 rating on ESPN and a 9.3 on KPIX-CBS, for a combined 18.0 rating in the market. In Denver, the game delivered a 15.8 rating on ESPN and a 21.1 on KTVD-MY, for a combined 36.9 rating in the market.

ESPN's BCS National Championship Game (Auburn-Oregon, 1/10/11) -- the most-viewed program in cable television history with an average of 17.7 million homes (27.3 million viewers) - ranks as the most-viewed program of the calendar year, followed by the 2011 Rose Bowl (20.6 million viewers -- TCU-Wisconsin, 1/1/11) and the 2010 MNF Saints-Falcons season finale (19.1 million viewers -- 12/27/10).

ESPN Digital Platforms

On Sunday and Monday, NFL content across ESPN digital platforms - including ESPN.com, ESPN Fantasy, the ESPN mobile Web, ScoreCenter and WatchESPN - logged an average minute audience of nearly 200,000 users, a 32 percent increase compared to the same two days last season (source: Adobe/Omniture). Fans stayed especially close to Fantasy Football news and updates. The Fantasy Football section on ESPN.com logged the highest average minute audience of any ESPN digital platform with over 58,000 users (up 32 percent), while the mobile Web's Fantasy Football section saw the largest average minute audience increase of 274 percent. Other highlights:

· ESPN.com averaged more than 4.5 million unique visitors and logged an average minute audience of 32,000 users to the NFL section alone, up 16 percent and 25 percent, respectively;

· NFL content on the ESPN mobile Web generated an average minute audience of nearly 25,000 users (a 12 percent gain) and reached 2.9 million unique visitors (up 7 percent).

NEXT WEEK ON MNF

Next week, ESPN's MNF returns with its usual schedule as Eli Manning and the New York Giants host the St. Louis Rams at 8:30 p.m. The complete Monday night NFL schedule on ESPN:

Time (ET) Program
3 p.m. NFL PrimeTime
4 p.m. NFL Live
5 p.m. Around the Horn
5:30 p.m. Pardon the Interruption
6 p.m. SportsCenter Monday Kickoff
7 p.m. Monday Night Countdown
8:30 p.m. MNF: St. Louis Rams at New York Giants
11:30 p.m. SportsCenter





  [september 2011]  
S
M
T
W
T
F
S
    


· MONDAY NIGHT FOOTBALL (ESPN)









most recent ratings | view all posts
[04/20/15 - 10:35 AM]
Live + 7 Day Ratings: Despite Easter Sunday Pre-Emptions, ABC Still Had 6 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of March 30-April 5.

[04/20/15 - 09:52 AM]
The "50th Academy of Country Music Awards" Delivers Its Largest Audience Since 1998
CBS spins the numbers for Sunday, April 19.

[04/20/15 - 09:08 AM]
Live + 3 Day Ratings: ABC's "SHIELD" Emerges as the #1 Program in Tuesday's 9pm Hour in Adults 18-49
ABC further spins the numbers for Tuesday, April 14.

[04/20/15 - 08:44 AM]
"A.D. The Bible Continues" Is the Night's #1 Scripted Series in Total Viewers on the Big 4 Nets
NBC spins the numbers for Sunday, April 19.

[04/20/15 - 08:34 AM]
Sunday's Broadcast Ratings: "Annual Academy of Country Music Awards" Win Big for CBS
The Eye's annual telecast leads the night in both total viewers and adults 18-49.

[04/20/15 - 08:34 AM]
ABC's Takes Second on Sunday with a 17% Increase Among Adults 18-49
ABC spins the numbers for Sunday, April 19.

[04/20/15 - 08:30 AM]
NBA Playoffs on ABC: Cleveland Cavaliers-Boston Celtics Delivers Third-Highest Rated First Round Game 1 Ever
ESPN spins the numbers for Sunday, April 19.

[04/19/15 - 08:41 AM]
Saturday's Broadcast Ratings: NHL, UFC Top Demos for NBC, FOX
Coverage of the NHL Playoffs and UFC on FOX lead the night among adults 18-49.

[04/19/15 - 08:37 AM]
NBC Sports Coverage of Stanley Cup Playoff Hockey Ties for the Nightlong Win in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Saturday, April 18.

[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.