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[09/15/11 - 08:22 AM]
Wednesday's Broadcast Ratings: Big Start for NBC's "Up All Night"
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for wednesday, september 14, 2011)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (12.21 million viewers, #1; adults 18-49: 3.3, #1) was the network to beat on Wednesday with the two-hour season finale of "America's Got Talent" (14.01 million viewers, #1; adults 18-49: 3.5, #2) followed by the debuts of "Up All Night" (10.91 million viewers, #2; adults 18-49: 3.7, #1) and "Free Agents" (6.34 million viewers, #5; adults 18-49: 2.1, #5). "Up All Night's" demo number marks the best for a scripted program in its time period in over two years.

CBS (9.18 million viewers, #2; adults 18-49: 3.1, #2) then took home the silver with the 90-minute launch of "Survivor: South Pacific" (10.57 million viewers, #3; adults 18-49: 3.4, #3) alongside the 90-minute finale of "Big Brother 13" (7.78 million viewers, #4; adults 18-49: 2.9, #4).

Falling out of the hunt was ABC (4.50 million viewers, #3; adults 18-49: 1.4, #3) with repeats of "The Middle" (4.47 million viewers, #9; adults 18-49: 1.2, #T9), another "The Middle" (4.59 million viewers, #8; adults 18-49: 1.4, #8), "Modern Family" (4.97 million viewers, #6; adults 18-49: 1.8, #T6), another "Modern Family" (4.73 million viewers, #7; adults 18-49: 1.8, #T6) and the season finale of "Primetime Nightline" (4.13 million viewers, #10; adults 18-49: 1.2, #T9).

Next up was FOX (2.91 million viewers, #4; adults 18-49: 0.8, #4) with the season finale of "Buried Treasure" (2.78 million viewers, #12; adults 18-49: 0.8, #13) and an encore of "Buried Treasure" (3.05 million viewers, #11; adults 18-49: 0.9, #T11).

And finally, the premiere of "H8R" (1.34 million viewers, #14; adults 18-49: 0.6, #14) and the return of "America's Next Top Model" (1.91 million viewers, #13; adults 18-49: 0.9, #T11) on The CW (1.63 million viewers, #5; adults 18-49: 0.7, #5) closed out the night. Said numbers for "H8R" mark the smallest audience for an original program in its time period in over two years.

Week-to-week changes (adults 18-49): America's Got Talent (25.0%), Big Brother 13 (3.6%), Primetime Nightline (-14.3%), Buried Treasure (-38.5%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.3/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.5/2 with an encore; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/15/10):

NBC (14.33 million viewers, #1; adults 18-49: 3.3, #1) edged out a victory on the final Wednesday of the summer thanks to the two-hour "America's Got Talent" (16.05 million viewers, #1; adults 18-49: 3.8, #2) finale followed by a preview of "Outlaw" (10.90 million viewers, #3; adults 18-49: 2.4, #4).

CBS (9.26 million viewers, #2; adults 18-49: 3.2, #2) then took home a competitive second place with the debut of "Survivor: Nicaragua" (12.01 million viewers, #2; adults 18-49: 3.9, #1) followed by the two-hour "Big Brother 12" (7.89 million viewers, #4; adults 18-49: 2.9, #3) finale.

A year ago (9/17/09), the Eye launched "Survivor: Samoa" (11.49 million viewers; adults 18-49: 3.6) in its previous Thursday home.

Next up was FOX (4.76 million viewers, #3; adults 18-49: 2.0, #3) with a new "Masterchef" (4.38 million viewers, #7; adults 18-49: 1.8, #6) followed by the season finale of "Masterchef" (5.15 million viewers, #5; adults 18-49: 2.2, #5).

Meanwhile, ABC (3.93 million viewers, #4; adults 18-49: 1.2, #T4) offered up repeats of "The Middle" (3.80 million viewers, #10; adults 18-49: 1.1, #T10), another "The Middle" (4.04 million viewers, #8; adults 18-49: 1.1, #T10), "Modern Family" (4.49 million viewers, #6; adults 18-49: 1.5, #7), "Cougar Town" (3.48 million viewers, #11; adults 18-49: 1.3, #T8) and "Castle" (3.90 million viewers, #9; adults 18-49: 1.1, #T10).

And finally, week two of "America's Next Top Model" (2.90 million viewers, #12; adults 18-49: 1.3, #T8) and "Hellcats" (2.68 million viewers, #13; adults 18-49: 1.1, #T10) on The CW (2.79 million viewers, #5; adults 18-49: 1.2, #T4) rounded out the evening.

In late-night metered market ratings, NBC's "Leno" (3.4/9) and ABC's "Nightline" (3.0/7) took top honors over CBS's "Letterman" (2.8/7). Rounding out the night then were "Kimmel" (1.5/5) on ABC "Ferguson" (1.4/5) on CBS and "Fallon" (1.6/6) and "Daly" (0.9/4) on NBC.

Source: Nielsen Media Research





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