"The Secret Circle" Matches The CW's All-Time High in the Time Period in W18-34
Witches and vamps make a magical combination Thursday night on The CW...
The series premiere of THE SECRET CIRCLE averaged a 1.9/5 in its target demo of W18-34, matching the network's all time high in the Thursday 9-10pm time period. THE SECRET CIRCLE averaged a 2.0/7 in female teens, the best in that demo since 3/15/07 in the time period.
THE SECRET CIRCLE was up 6% in W18-34 in from the series premiere of NIKITA in its time period last year, and even in A18-34 (1.3/4) and in W18-49 (1.7/4).
Perfectly paired with The CW's hit THE VAMPIRE DIARIES, THE SECRET CIRCLE retained 100% of its lead-in with total viewers (3.0M), 93% in A18-49 (1.3/3), 94% in W18-49 (1.7/4), 86% in W18-34 (1.9/5) and built by 11% in female teens (2.0/7)
The third season premiere of THE VAMPIRE DIARIES was #1 in W18-34 in its time period (2.2/7) and #2 in A18-34 (1.6/5). It built on the audience from its season finale in total viewers (3M), A18-34 (2.2/7) and W18-34 (2.2/7) and matched it in A18-49 (1.4/4).