or


[09/22/11 - 12:11 AM]
The Futon's Ratings Survival Guide: "Whitney" & "Prime Suspect" (NBC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to The Futon's Ratings Survival Guide, our annual feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

WHITNEY & PRIME SUSPECT (NBC)
(Thursdays at 9:30/8:30c & 10:00/9:00c)

After two years of experimenting on Thursday nights - from six comedies to "Leno" to reality offerings, tonight marks the return of NBC's traditional lineup of four comedies and a drama to cap the night. Newcomer "Whitney" then is tasked with the post-"Office" slot, most recently occupied by "Parks & Recreation" (74% retention rate), which in turn slides to 8:30/7:30c. Fellow newbie "Prime Suspect" closes the evening at 10:00/9:00c, where the Peacock's best performance in recent years has come from "The Marriage Ref" (2.34 rating among adults 18-49).

Here's how NBC has fared on Thursday nights the past two seasons:*

thursdays in 2009-2011timeviewers
(retention)
adults 18-49
(retention)
The Office: Season 69:00 PM7.65
(163.81%)
3.85
(185.99%)
The Office: Season 79:00 PM7.30
(173.40%)
3.70
(196.81%)
Community: Season 19:30 PM6.29
(83.20%)
3.13
(81.72%)
30 Rock: Season 49:30 PM5.94
(80.16%)
2.87
(77.36%)
Outsourced9:30 PM5.74
(76.94%)
2.70
(72.39%)
Parks & Recreation: Season 39:30 PM5.04
(74.34%)
2.53
(73.76%)
30 Rock: Season 58:30 PM5.48
(117.34%)
2.43
(123.35%)
The Marriage Ref: Season 110:00 PM5.47
(95.46%)
2.34
(84.48%)
30 Rock: Season 510:00 PM4.56
(89.76%)
2.21
(86.67%)
Community: Season 18:00 PM5.02
(N/A)
2.08
(N/A)
Parks & Recreation: Season 28:30 PM4.69
(92.14%)
2.08
(100.48%)
SNL Weekend Update Thursday8:00 PM5.16
(N/A)
1.87
(N/A)
Community: Season 28:00 PM4.27
(N/A)
1.83
(N/A)
The Jay Leno Show10:00 PM4.98
(82.04%)
1.62
(57.04%)
Outsourced10:30 PM3.50
(81.02%)
1.59
(75.00%)
Perfect Couples8:30 PM3.05
(78.41%)
1.43
(84.12%)
The Apprentice: Season 1010:00 PM3.88
(67.01%)
1.37
(51.50%)
The Paul Reiser Show8:30 PM2.93
(86.43%)
1.00
(68.97%)
100 Questions**8:30 PM2.14
(81.37%)
0.80
(86.96%)
Love Bites**10:00 PM2.09
(92.07%)
0.80
(87.91%)

* Viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes in its regular time period.

** denotes summer series added for additional perspective

COMING TOMORROW: CBS's "A Gifted Man."





  [september 2011]  
S
M
T
W
T
F
S
    


· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· PRIME SUSPECT (NBC)
· WHITNEY (NBC)











most recent ratings | view all posts
[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.

[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 08:55 AM]
NBC Ranks as the #1 Non-Sports Network Among the Big 4
NBC spins the numbers for Tuesday, October 21.