or


[09/22/11 - 12:11 AM]
The Futon's Ratings Survival Guide: "Whitney" & "Prime Suspect" (NBC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to The Futon's Ratings Survival Guide, our annual feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

WHITNEY & PRIME SUSPECT (NBC)
(Thursdays at 9:30/8:30c & 10:00/9:00c)

After two years of experimenting on Thursday nights - from six comedies to "Leno" to reality offerings, tonight marks the return of NBC's traditional lineup of four comedies and a drama to cap the night. Newcomer "Whitney" then is tasked with the post-"Office" slot, most recently occupied by "Parks & Recreation" (74% retention rate), which in turn slides to 8:30/7:30c. Fellow newbie "Prime Suspect" closes the evening at 10:00/9:00c, where the Peacock's best performance in recent years has come from "The Marriage Ref" (2.34 rating among adults 18-49).

Here's how NBC has fared on Thursday nights the past two seasons:*

thursdays in 2009-2011timeviewers
(retention)
adults 18-49
(retention)
The Office: Season 69:00 PM7.65
(163.81%)
3.85
(185.99%)
The Office: Season 79:00 PM7.30
(173.40%)
3.70
(196.81%)
Community: Season 19:30 PM6.29
(83.20%)
3.13
(81.72%)
30 Rock: Season 49:30 PM5.94
(80.16%)
2.87
(77.36%)
Outsourced9:30 PM5.74
(76.94%)
2.70
(72.39%)
Parks & Recreation: Season 39:30 PM5.04
(74.34%)
2.53
(73.76%)
30 Rock: Season 58:30 PM5.48
(117.34%)
2.43
(123.35%)
The Marriage Ref: Season 110:00 PM5.47
(95.46%)
2.34
(84.48%)
30 Rock: Season 510:00 PM4.56
(89.76%)
2.21
(86.67%)
Community: Season 18:00 PM5.02
(N/A)
2.08
(N/A)
Parks & Recreation: Season 28:30 PM4.69
(92.14%)
2.08
(100.48%)
SNL Weekend Update Thursday8:00 PM5.16
(N/A)
1.87
(N/A)
Community: Season 28:00 PM4.27
(N/A)
1.83
(N/A)
The Jay Leno Show10:00 PM4.98
(82.04%)
1.62
(57.04%)
Outsourced10:30 PM3.50
(81.02%)
1.59
(75.00%)
Perfect Couples8:30 PM3.05
(78.41%)
1.43
(84.12%)
The Apprentice: Season 1010:00 PM3.88
(67.01%)
1.37
(51.50%)
The Paul Reiser Show8:30 PM2.93
(86.43%)
1.00
(68.97%)
100 Questions**8:30 PM2.14
(81.37%)
0.80
(86.96%)
Love Bites**10:00 PM2.09
(92.07%)
0.80
(87.91%)

* Viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes in its regular time period.

** denotes summer series added for additional perspective

COMING TOMORROW: CBS's "A Gifted Man."





  [september 2011]  
S
M
T
W
T
F
S
    


· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· PRIME SUSPECT (NBC)
· WHITNEY (NBC)









most recent ratings | view all posts
[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.