or


[09/22/11 - 12:11 AM]
The Futon's Ratings Survival Guide: "Whitney" & "Prime Suspect" (NBC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to The Futon's Ratings Survival Guide, our annual feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

WHITNEY & PRIME SUSPECT (NBC)
(Thursdays at 9:30/8:30c & 10:00/9:00c)

After two years of experimenting on Thursday nights - from six comedies to "Leno" to reality offerings, tonight marks the return of NBC's traditional lineup of four comedies and a drama to cap the night. Newcomer "Whitney" then is tasked with the post-"Office" slot, most recently occupied by "Parks & Recreation" (74% retention rate), which in turn slides to 8:30/7:30c. Fellow newbie "Prime Suspect" closes the evening at 10:00/9:00c, where the Peacock's best performance in recent years has come from "The Marriage Ref" (2.34 rating among adults 18-49).

Here's how NBC has fared on Thursday nights the past two seasons:*

thursdays in 2009-2011timeviewers
(retention)
adults 18-49
(retention)
The Office: Season 69:00 PM7.65
(163.81%)
3.85
(185.99%)
The Office: Season 79:00 PM7.30
(173.40%)
3.70
(196.81%)
Community: Season 19:30 PM6.29
(83.20%)
3.13
(81.72%)
30 Rock: Season 49:30 PM5.94
(80.16%)
2.87
(77.36%)
Outsourced9:30 PM5.74
(76.94%)
2.70
(72.39%)
Parks & Recreation: Season 39:30 PM5.04
(74.34%)
2.53
(73.76%)
30 Rock: Season 58:30 PM5.48
(117.34%)
2.43
(123.35%)
The Marriage Ref: Season 110:00 PM5.47
(95.46%)
2.34
(84.48%)
30 Rock: Season 510:00 PM4.56
(89.76%)
2.21
(86.67%)
Community: Season 18:00 PM5.02
(N/A)
2.08
(N/A)
Parks & Recreation: Season 28:30 PM4.69
(92.14%)
2.08
(100.48%)
SNL Weekend Update Thursday8:00 PM5.16
(N/A)
1.87
(N/A)
Community: Season 28:00 PM4.27
(N/A)
1.83
(N/A)
The Jay Leno Show10:00 PM4.98
(82.04%)
1.62
(57.04%)
Outsourced10:30 PM3.50
(81.02%)
1.59
(75.00%)
Perfect Couples8:30 PM3.05
(78.41%)
1.43
(84.12%)
The Apprentice: Season 1010:00 PM3.88
(67.01%)
1.37
(51.50%)
The Paul Reiser Show8:30 PM2.93
(86.43%)
1.00
(68.97%)
100 Questions**8:30 PM2.14
(81.37%)
0.80
(86.96%)
Love Bites**10:00 PM2.09
(92.07%)
0.80
(87.91%)

* Viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes in its regular time period.

** denotes summer series added for additional perspective

COMING TOMORROW: CBS's "A Gifted Man."





  [september 2011]  
S
M
T
W
T
F
S
    


· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· PRIME SUSPECT (NBC)
· WHITNEY (NBC)









most recent ratings | view all posts
[08/04/15 - 02:08 PM]
Rousey Wave Swells Numbers for FOX Sports 1
FOX Sports spins the numbers for Saturday, August 1.

[08/04/15 - 12:07 PM]
Disney's "Descendants" Powers Disney Channel to Primetime Sweep and Over 1-Year Highs
Disney Channel spins the numbers for the week of July 27-August 2.

[08/04/15 - 11:07 AM]
"48 Hours: Fall from Grace" Is Saturday's #1 Program with Adults 25-54 and Viewers
CBS spins the numbers for Saturday, August 1.

[08/04/15 - 09:03 AM]
American Pharoah's Victory in Haskell Invitational on NBC Is Most-Watched Summer Race in 13 Years
NBC spins the numbers for Sunday, August 2.

[08/04/15 - 08:51 AM]
NBC Sweeps Monday in All Key Measures Among the Big 4, Wins 6 of 6 Half-Hours in Adults 18-49
NBC spins the numbers for Monday, August 3.

[08/04/15 - 08:35 AM]
ABC's "Bachelor in Paradise" Monday Debut Surges by Double Digits From Its Sunday Premiere in Total Viewers and Adults 18-49
ABC spins the numbers for Monday, August 3.

[08/04/15 - 08:20 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "American Ninja Warrior"
The Peacock nearly doubles its closest competitor among adults 18-49.

[08/03/15 - 02:25 PM]
"Save My Life: Boston Trauma" Is Up by Double Digits to Series Highs Among Key Women
ABC News spins the numbers for Sunday, August 2.

[08/03/15 - 02:24 PM]
"Boston EMS" Grows Over Its Week-Ago Premiere in Total Viewers
ABC News spins the numbers for Saturday, August 1.

[08/03/15 - 01:00 PM]
Science Channel Moves Up the Men 25-54 Ranker in July
Science Channel further spins the numbers for the month of July.

[08/03/15 - 11:09 AM]
"Under the Dome" Is the Week's Top Program in Live +7-Day Viewer Lift
CBS further spins the numbers for the week of July 13-19.

[08/03/15 - 10:10 AM]
ABC Family's "Baby Daddy" Hits 1 1/2 Year High in Total Viewers and Near 7 Month Highs and Across Key 18-34, 18-49 and 12-34 Demos
ABC Family further spins the numbers for Wednesday, July 29.

[08/03/15 - 08:43 AM]
ESPN's "Sunday Night Baseball" Delivers Strong Numbers for Mets-Nationals
ESPN spins the numbers for Sunday, August 2.

[08/03/15 - 08:39 AM]
ABC Ranks No. 1 on Sunday in Adults 18-49
ABC spins the numbers for Sunday, August 2.

[08/03/15 - 08:38 AM]
Sunday's Broadcast Ratings: "Big Brother" Holds Off "Bachelor in Paradise" Return
CBS and ABC however split the adults 18-49 crown last night.