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[09/22/11 - 08:36 AM]
Wednesday's Broadcast Ratings: "X Factor" Helps FOX Edge ABC for Demo Win
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for wednesday, september 21, 2011)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (12.14 million viewers, #2; adults 18-49: 4.2, #1) slipped by ABC (11.36 million viewers, #3; adults 18-49: 4.1, #2) on Wednesday thanks to the debut of "The X Factor" (11.72 million viewers, #6; adults 18-49: 4.1, #T4) and a second installment of "The X Factor" (12.56 million viewers, #5; adults 18-49: 4.5, #3). This marks FOX's first premiere week win on Wednesday nights since 1993 ("Beverly Hills, 90210"/"Melrose Place") among adults 18-49.

The Alphabet then offered up the season premiere of "The Middle" (9.35 million viewers, #10; adults 18-49: 2.8, #10), a second "The Middle" (9.92 million viewers, #9; adults 18-49: 3.2, #7), the return "Modern Family" (14.32 million viewers, #1; adults 18-49: 5.9, #2), its second "Modern Family" (14.27 million viewers, #2; adults 18-49: 6.0, #1) and the launch of "Revenge" (10.15 million viewers, #8; adults 18-49: 3.4, #6). Both comedies posted series highs while "Revenge" was the network's best launch in the hour since 2007's "Dirty Sexy Money."

Next up was CBS (12.34 million viewers, #1; adults 18-49: 3.5, #3) with a new "Survivor: South Pacific" (10.36 million viewers, #7; adults 18-49: 3.1, #T8) alongside the season premieres of "Criminal Minds" (14.07 million viewers, #3; adults 18-49: 4.1, #T4) and "CSI: Crime Scene Investigation" (12.59 million viewers, #4; adults 18-49: 3.1, #T8). "Survivor" ties its lowest rated original ever.

Meanwhile, NBC (6.62 million viewers, #4; adults 18-49: 1.8, #4) offered up week two of "Up All Night" (6.04 million viewers, #13; adults 18-49: 2.3, #T11) and "Free Agents" (3.86 million viewers, #14; adults 18-49: 1.3, #13) plus the return of "Harry's Law" (7.30 million viewers, #12; adults 18-49: 1.2, #14) - a series low - and "Law & Order: Special Victims Unit" (7.60 million viewers, #11; adults 18-49: 2.3, #T11).

And finally, new episodes of "H8R" (1.09 million viewers, #16; adults 18-49: 0.4, #16) and "America's Next Top Model" (1.56 million viewers, #15; adults 18-49: 0.7, #15) on The CW (1.32 million viewers, #5; adults 18-49: 0.6, #5) closed out the night. In the netlet's target demo (women 18-34), "H8R" posted a 0.6 rating while "Top Model" delivered a 1.3 rating.

Week-to-week changes (adults 18-49):
-8.82% - Survivor: South Pacific
-22.22% - America's Next Top Model
-33.33% - H8R
-37.84% - Up All Night
-38.10% - Free Agents

Year-to-year changes (adults 18-49):
+112.50% - Revenge (vs. The Whole Truth)
+81.82% - Modern Family - 9:30 (vs. Cougar Town)
+57.69% - The X Factor - 8:00 (vs. Hell's Kitchen)
+40.63% - The X Factor - 9:00 (vs. Hell's Kitchen)
+28.00% - The Middle - 8:30 (vs. Better With You)
+18.00% - Modern Family - 9:00
+9.52% - Up All Night (vs. Undercovers)
+7.69% - The Middle - 8:00
+6.90% - CSI: Crime Scene Investigation (vs. The Defenders)
+2.50% - Criminal Minds
-22.50% - Survivor: South Pacific
-30.00% - America's Next Top Model (vs. Hellcats)
-34.29% - Law & Order: Special Victims Unit (vs. Law & Order: Special Victims Unit (S))
-38.10% - Free Agents (vs. Undercovers)
-60.00% - Harry's Law (vs. Law & Order: Special Victims Unit)
-69.23% - H8R (vs. America's Next Top Model)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/8; CBS's "Late Show with David Letterman," 2.5/7; and ABC's combo of "Nightline," 3.4/8; and "Jimmy Kimmel Live," 1.6/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/5; "Late Show," 0.7/3; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.6/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/22/10):

CBS (12.88 million viewers, #1; adults 18-49: 3.6, #1) was the network to beat on Wednesday thanks to a new "Survivor: Nicaragua" (12.47 million viewers, #3; adults 18-49: 4.0, #T2), the return of "Criminal Minds" (14.08 million viewers, #1; adults 18-49: 4.0, #T2) and the debut of "The Defenders" (12.09 million viewers, #4; adults 18-49: 2.9, #8).

That 2.9 adults 18-49 rating for "Defenders" is down from "CSI: NY's" opener a year ago (-27.5%), but best in the Wednesday, 10:00/9:00c slot since 3/3/10.

Second place then went to upstart FOX (6.57 million viewers, #4; adults 18-49: 2.9, #2) with the season premiere of "Hell's Kitchen" (5.95 million viewers, #12; adults 18-49: 2.6, #T9) and a second episode of "Hell's Kitchen" (7.19 million viewers, #11; adults 18-49: 3.2, #6).

Next up was NBC (9.54 million viewers, #2; adults 18-49: 2.8, #T3) with the series premiere of "Undercovers" (8.57 million viewers, #8; adults 18-49: 2.1, #12) followed by the season opener to "Law & Order: Special Victims Unit" (9.68 million viewers, #6; adults 18-49: 3.0, #7) and a second "Law & Order: Special Victims Unit" (10.36 million viewers, #5; adults 18-49: 3.5, #4).

"Undercovers's" 2.1 adults 18-49 rating came in just under "Mercy's" launch in said time period last season (-8.7%).

Sharing the bronze was ABC (7.92 million viewers, #3; adults 18-49: 2.8, #T3) with the respective premieres of "The Middle" (8.81 million viewers, #7; adults 18-49: 2.6, #T9), "Better With You" (7.97 million viewers, #10; adults 18-49: 2.5, #11), "Modern Family" (12.61 million viewers, #2; adults 18-49: 5.0, #1), "Cougar Town" (8.34 million viewers, #9; adults 18-49: 3.3, #5) and "The Whole Truth" (4.91 million viewers, #13; adults 18-49: 1.6, #13).

Year-to-year, "Better With You" was even with "The Middle's" launch on 9/30/09 while "Whole Truth's" 1.6 adults 18-49 rating was well shy of "Eastwick's" debut (-46.7%).

And finally, week three of "America's Next Top Model" (2.82 million viewers, #14; adults 18-49: 1.3, #14) and "Hellcats" (2.32 million viewers, #15; adults 18-49: 1.0, #15) on The CW (2.57 million viewers, #5; adults 18-49: 1.1, #5) rounded out the evening.

In late-night metered market ratings, NBC's "Leno" (3.3/9) took top honors over ABC's "Nightline" (2.7/7) and CBS's "Letterman" (3.2/8). Rounding out the night then were "Kimmel" (1.4/4) on ABC "Ferguson" (1.6/6) on CBS and "Fallon" (1.6/6) and "Daly" (1.0/4) on NBC.

Source: Nielsen Media Research





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