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[09/23/11 - 08:29 AM]
Thursday's Broadcast Ratings: "Big Bang" Is Big But FOX Wins Demo Crown
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for thursday, september 22, 2011)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (12.07 million viewers, #2; adults 18-49: 4.1, #1) won the Thursday night of premiere week for the first time ever last night thanks to "The X Factor" (11.43 million viewers, #6; adults 18-49: 3.9, #T5) and a second hour of "The X Factor" (12.71 million viewers, #5; adults 18-49: 4.4, #3).

CBS (13.64 million viewers, #1; adults 18-49: 3.6, #2) then was the most-watched network with the return of "The Big Bang Theory" (14.06 million viewers, #2; adults 18-49: 4.8, #2), a second "The Big Bang Theory" (14.65 million viewers, #1; adults 18-49: 5.0, #1), the premiere of "Person of Interest" (13.22 million viewers, #4; adults 18-49: 3.1, #9) and the season premiere of "The Mentalist" (13.36 million viewers, #3; adults 18-49: 2.8, #10).

Next up was ABC (9.79 million viewers, #3; adults 18-49: 3.4, #3) with the launch of "Charlie's Angels" (8.74 million viewers, #9; adults 18-49: 2.1, #11) followed by the season premiere of "Grey's Anatomy" (10.11 million viewers, #8; adults 18-49: 3.9, #T5) and a second hour of "Grey's Anatomy" (10.53 million viewers, #7; adults 18-49: 4.3, #4).

Meanwhile, NBC (5.74 million viewers, #4; adults 18-49: 2.4, #4) offered up the return of "Community" (3.98 million viewers, #14; adults 18-49: 1.7, #14), "Parks & Recreation" (4.11 million viewers, #13; adults 18-49: 2.0, #12) and "The Office" (7.63 million viewers, #10; adults 18-49: 3.9, #T5) followed by the debuts of "Whitney" (6.71 million viewers, #11; adults 18-49: 3.2, #8) and "Prime Suspect" (6.00 million viewers, #12; adults 18-49: 1.8, #13).

And finally, week two of "The Vampire Diaries" (2.49 million viewers, #15; adults 18-49: 1.2, #15) and "The Secret Circle" (2.05 million viewers, #16; adults 18-49: 0.9, #16) rounded out the night on The CW (2.27 million viewers, #5; adults 18-49: 1.0, #5). In the netlet's target demo (women 18-34), "Diaries" posted a 1.6 rating while "Circle" delivered a 1.2 rating.

Week-to-week changes (adults 18-49):
-14.29% - The Vampire Diaries
-30.77% - The Secret Circle

Year-to-year changes (adults 18-49):
+109.52% - The X Factor - 9:00 (vs. Fringe)
+44.44% - The X Factor - 8:00 (vs. Bones)
+31.25% - Charlie's Angels (vs. My Generation)
+30.30% - Grey's Anatomy - 10:00 (vs. Private Practice)
+28.57% - Prime Suspect (vs. The Apprentice)
+28.21% - The Big Bang Theory - 8:30 (vs. Bleep My Dad Says)
0.00% - The Big Bang Theory - 8:00
-8.57% - Whitney (vs. Outsourced)
-8.82% - Person of Interest (vs. CSI: Crime Scene Investigation)
-9.30% - The Office
-15.15% - The Mentalist
-18.18% - The Secret Circle (vs. Nikita)
-22.73% - Community
-23.08% - Parks & Recreation (vs. 30 Rock)
-25.00% - The Vampire Diaries
-26.42% - Grey's Anatomy - 9:00

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/8; CBS's "Late Show with David Letterman," 2.8/7; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.5/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.6/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/23/10):

CBS (14.37 million viewers, #1; adults 18-49: 3.7, #1) took over the Thursday throne last night thanks to the season premieres of "The Big Bang Theory" (13.95 million viewers, #4; adults 18-49: 4.8, #2), "Bleep My Dad Says" (12.48 million viewers, #5; adults 18-49: 3.9, #4), "CSI: Crime Scene Investigation" (14.57 million viewers, #2; adults 18-49: 3.4, #6) and "The Mentalist" (15.33 million viewers, #1; adults 18-49: 3.3, #T7).

"Bang" and "Bleep" both grew - the former, rather significantly - from the comparable episode of "Survivor" a year ago (see below).

Second place then went to ABC (9.43 million viewers, #2; adults 18-49: 3.4, #2) with the launch of "My Generation" (5.22 million viewers, #12; adults 18-49: 1.6, #T13) followed by new episodes of "Grey's Anatomy" (14.04 million viewers, #3; adults 18-49: 5.3, #1) and "Private Practice" (9.02 million viewers, #7; adults 18-49: 3.3, #T7).

"Generation" debuted down a troubling 61.0% from the launch of "FlashForward" last season (see below).

Next up was NBC (5.73 million viewers, #4; adults 18-49: 2.6, #3) with its openers to "Community" (5.01 million viewers, #13; adults 18-49: 2.2, #11), "30 Rock" (5.85 million viewers, #10; adults 18-49: 2.6, #10), "The Office" (8.39 million viewers, #8; adults 18-49: 4.3, #3) and "Outsourced" (7.44 million viewers, #9; adults 18-49: 3.5, #5) followed by a new "The Apprentice" (3.85 million viewers, #14; adults 18-49: 1.4, #15).

"Outsourced" was off a modest -5.4% from "Community's" 9/17/09 launch despite "The Office" being up 7.5% from that same date.

Next up was FOX (7.81 million viewers, #3; adults 18-49: 2.4, #4) with the season premieres of "Bones" (9.79 million viewers, #6; adults 18-49: 2.7, #9) and "Fringe" (5.83 million viewers, #11; adults 18-49: 2.1, #12).

And finally, new episodes of "The Vampire Diaries" (3.57 million viewers, #15; adults 18-49: 1.6, #T13) and "Nikita" (3.22 million viewers, #16; adults 18-49: 1.1, #16) on The CW (3.39 million viewers, #5; adults 18-49: 1.3, #5) rounded out the evening.

In late-night metered market ratings, ABC's "Nightline" (3.2/8) took top honors over NBC's "Leno" (2.9/8) and CBS's "Letterman" (3.1/8). Rounding out the night then were "Kimmel" (1.6/5) on ABC "Ferguson" (1.5/6) on CBS and "Fallon" (1.4/5) and "Daly" (0.8/4) on NBC.

Source: Nielsen Media Research





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