or


[09/26/11 - 08:54 AM]
ABC's "Pan Am" Takes Off - First Series to Build on "Housewives" Since 2006
ABC spins the numbers for Sunday, September 25.

[via press release from ABC]

ABC's "Pan Am" Takes Off - First Series to Build on "Housewives" Since 2006

Some early info on ABC's Sunday drama premieres, ahead of the regular press release.

Opposite heavy NFL-fueled competition during the 9pm hour on Sunday from NBC (Sunday Night Football) and Fox (NFL overrun-boosted comedy premieres - Family Guy/American Dad), ABC's 8th season premiere of Desperate Housewives towered over CBS' season premiere of The Good Wife by 41% in Adults 18-49. In addition, ABC's Desperate Housewives stood as Sunday's #1 entertainment program with Women 18-49.

middot; Pacing ahead of where it finished out last season, ABC's Desperate Housewives topped its 2011 May Sweep average in Adults 18-49 (+3%).

Building on its Housewives lead-in by 1.1 million viewers and holding 100% of its Adult 18-49 audience opposite NBC's Sunday Night Football, ABC's series debut of Pan Am took flight to stand as the #1 non-sports program in the 10 o'clock hour. In fact, Pan Am became the first program to build on Desperate Housewives in overall viewers since Grey's Anatomy in May 2006 (5/14/06). During the 10pm hour, the new ABC drama beat out the premiere of CBS' time-period veteran CSI: Miami by 9% in Total Viewers and by 41% in Adults 18-49.

middot; Improving the hour year to year in viewers (+14%) and young adults (+7%) over the year-ago opener of Brother & Sisters, Pan Am posted ABC's best season-opening numbers in the time period in 3 years - since 9/28/08. In addition, Pan Am produced ABC's biggest audience in the slot with an hour-long series telecast in more than 2-1/2 years - since 3/1/09.

Quick Take for Sunday, September 25, 2011 (Fast Affiliate Live + Same Day Ratings)

Up Over its May Sweep Average, ABC's "Desperate Housewives" Beats CBS' Season Opener of "The Good Wife" in the 9pm Hour by 41% in Adults 18-49

Becoming the First Show to Build on "Housewives" in Total Viewers Since '06, ABC's "Pan Am" Takes Off as Sunday's Most-Watched Scripted Show Overall

"Pan Am" Debuts with ABC's Top Season Premiere Results in the Hour in 3 Years And Stands as ABC's Most-Watched Series Telecast in the Slot Since March 2009

"Desperate Housewives" (9:00-10:00 p.m.)

Opposite heavy NFL-fueled competition during the 9:00 p.m. hour on Sunday from NBC ("Sunday Night Football") and Fox (NFL overrun-boosted comedy premieres - "Family Guy"/"American Dad"), ABC's 8th season premiere of "Desperate Housewives" towered over CBS' season premiere of "The Good Wife" by 41% in Adults 18-49 (3.1/7 vs. 2.2/5). In addition, the ABC drama qualified as Sunday's No. 1 entertainment program with Women 18-49.

· Pacing ahead of where it finished out last season, ABC's "Desperate Housewives" topped its 2011 May Sweep average in Adults 18-49 (+3% - 3.1/7 vs. 3.0/7).

DVR Playback Note: Sunday's biggest gainer during the 2010-11 TV season via time-shifting, "Desperate Housewives" increased by 2.0 million viewers and by an additional 9-tenths of an Adult 18-49 rating point (+26%) from the first reported L+SD numbers to finalized L+7 Day numbers.

"Pan Am" (10:00-11:00 p.m.)

Building on its "Housewives" lead-in by 1.1 million viewers and holding 100% of its Adult 18-49 audience opposite NBC's "Sunday Night Football" in the 10 o'clock hour, ABC's series debut of "Pan Am" took flight as Sunday's most-watched scripted TV show. In fact, "Pan Am" became the first program to build on "Desperate Housewives" in overall viewers since "Grey's Anatomy" in May 2006 (on 5/14/06). The No. 1 non-sports program during the 10:00 p.m. hour, the new ABC drama beat out the premiere of CBS' time-period veteran "CSI: Miami" by 9% in Total Viewers (10.9 million vs. 10.0 million) and by 41% in Adults 18-49 (3.1/8 vs. 2.2/5).

· Improving the hour year to year in viewers (+14%) and young adults (+7%) over the year-ago opener of "Brother & Sisters" (9.5 million and 2.9/8), "Pan Am" posted ABC's best season-opening numbers in the time period in 3 years - since 9/28/08. In addition, "Pan Am" produced ABC's biggest audience in the slot with an hour-long series telecast in more than 2-1/2 years - since 3/1/09.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 9/25/11.





  [september 2011]  
S
M
T
W
T
F
S
    


· AMERICAN DAD (FOX)
· BROTHERS & SISTERS (ABC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· FAMILY GUY (FOX)
· GOOD WIFE, THE (CBS)
· GREY'S ANATOMY (ABC)
· PAN AM (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)









most recent ratings | view all posts
[04/23/14 - 02:59 PM]
Discovery Channel's Season Premiere of "Deadliest Catch" Is Highest Rated Premiere in Three Seasons
Discovery spins the numbers for Tuesday, April 22.

[04/23/14 - 02:51 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Keeps NBC on Top in Demos
Plus: numbers for MTV's "Faking It," Investigation Discovery's "Bad Teachers" and Discovery's "Deadliest Catch."

[04/23/14 - 01:21 PM]
Lifetime's New Docu-Series "True Tori" Captivates 1.2 Million Viewers in Series Premiere
Lifetime spins the numbers for Tuesday, April 22.

[04/23/14 - 01:20 PM]
ABC Airs 7 of the Season's Top 20 Entertainment Series - Most for Any Net
ABC spins the numbers for the season to date.

[04/23/14 - 10:52 AM]
Cartoon Network's "Adventure Time" Seals Monday Night Wins
Cartoon Network spins the numbers for Monday, April 21.

[04/23/14 - 08:47 AM]
NBC Finishes #1 or Tied for #1 Tuesday Night Among the Big 4 Networks for a Record 21st Time This Season in 18-49
NBC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:36 AM]
"Supernatural" Rises, "The Originals" Holds Steady
The CW spins the numbers for Tuesday, April 22.

[04/23/14 - 08:30 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up from Its Last Original 8pm Telecast in Viewers and Adults 18-49
ABC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:29 AM]
Tuesday's Broadcast Ratings: NBC Keeps Demo Crown with "The Voice"
Plus: CBS, despite an all-repeat lineup, takes home the silver in adults 18-49 and remains the most-watched network.

[04/23/14 - 06:05 AM]
"The Boondocks'" Season Premiere Makes Big Splash on Adult Swim
Adult Swim spins the numbers for Monday, April 21.

[04/22/14 - 02:48 PM]
Bravo Media's "Southern Charm" Earns Highest-Rated Episode of the Series with 1.2 Million Total Viewers
Bravo spins the numbers for Monday, April 21.

[04/22/14 - 02:45 PM]
Monday's Cable Ratings & Broadcast Finals: "The Voice," "DWTS" Lead Demos, Total Viewers
Plus: numbers for Food Network's "Rewrapped," Adult Swim's "The Boondocks" and FX's "Archer."

[04/22/14 - 12:30 PM]
Season Premiere of "Signed, Sealed, Delivered, Hallmark Channel's Newest Original Series, Posts 1.6 Household Rating
The Hallmark Channel spins the numbers for Sunday, April 20.

[04/22/14 - 11:56 AM]
Across the Third Week of April, Adult Swim Once Again Ranks #1 in Prime Time Among Adults 18-34
Turner spins the numbers for the week of April 14-20.

[04/22/14 - 11:19 AM]
2014 Stanley Cup Playoffs Up 63% on Cable Through First 5 Days
NBC spins the numbers for its coverage of the NHL playoffs to date this season.