or


[09/26/11 - 08:54 AM]
ABC's "Pan Am" Takes Off - First Series to Build on "Housewives" Since 2006
ABC spins the numbers for Sunday, September 25.

[via press release from ABC]

ABC's "Pan Am" Takes Off - First Series to Build on "Housewives" Since 2006

Some early info on ABC's Sunday drama premieres, ahead of the regular press release.

Opposite heavy NFL-fueled competition during the 9pm hour on Sunday from NBC (Sunday Night Football) and Fox (NFL overrun-boosted comedy premieres - Family Guy/American Dad), ABC's 8th season premiere of Desperate Housewives towered over CBS' season premiere of The Good Wife by 41% in Adults 18-49. In addition, ABC's Desperate Housewives stood as Sunday's #1 entertainment program with Women 18-49.

middot; Pacing ahead of where it finished out last season, ABC's Desperate Housewives topped its 2011 May Sweep average in Adults 18-49 (+3%).

Building on its Housewives lead-in by 1.1 million viewers and holding 100% of its Adult 18-49 audience opposite NBC's Sunday Night Football, ABC's series debut of Pan Am took flight to stand as the #1 non-sports program in the 10 o'clock hour. In fact, Pan Am became the first program to build on Desperate Housewives in overall viewers since Grey's Anatomy in May 2006 (5/14/06). During the 10pm hour, the new ABC drama beat out the premiere of CBS' time-period veteran CSI: Miami by 9% in Total Viewers and by 41% in Adults 18-49.

middot; Improving the hour year to year in viewers (+14%) and young adults (+7%) over the year-ago opener of Brother & Sisters, Pan Am posted ABC's best season-opening numbers in the time period in 3 years - since 9/28/08. In addition, Pan Am produced ABC's biggest audience in the slot with an hour-long series telecast in more than 2-1/2 years - since 3/1/09.

Quick Take for Sunday, September 25, 2011 (Fast Affiliate Live + Same Day Ratings)

Up Over its May Sweep Average, ABC's "Desperate Housewives" Beats CBS' Season Opener of "The Good Wife" in the 9pm Hour by 41% in Adults 18-49

Becoming the First Show to Build on "Housewives" in Total Viewers Since '06, ABC's "Pan Am" Takes Off as Sunday's Most-Watched Scripted Show Overall

"Pan Am" Debuts with ABC's Top Season Premiere Results in the Hour in 3 Years And Stands as ABC's Most-Watched Series Telecast in the Slot Since March 2009

"Desperate Housewives" (9:00-10:00 p.m.)

Opposite heavy NFL-fueled competition during the 9:00 p.m. hour on Sunday from NBC ("Sunday Night Football") and Fox (NFL overrun-boosted comedy premieres - "Family Guy"/"American Dad"), ABC's 8th season premiere of "Desperate Housewives" towered over CBS' season premiere of "The Good Wife" by 41% in Adults 18-49 (3.1/7 vs. 2.2/5). In addition, the ABC drama qualified as Sunday's No. 1 entertainment program with Women 18-49.

· Pacing ahead of where it finished out last season, ABC's "Desperate Housewives" topped its 2011 May Sweep average in Adults 18-49 (+3% - 3.1/7 vs. 3.0/7).

DVR Playback Note: Sunday's biggest gainer during the 2010-11 TV season via time-shifting, "Desperate Housewives" increased by 2.0 million viewers and by an additional 9-tenths of an Adult 18-49 rating point (+26%) from the first reported L+SD numbers to finalized L+7 Day numbers.

"Pan Am" (10:00-11:00 p.m.)

Building on its "Housewives" lead-in by 1.1 million viewers and holding 100% of its Adult 18-49 audience opposite NBC's "Sunday Night Football" in the 10 o'clock hour, ABC's series debut of "Pan Am" took flight as Sunday's most-watched scripted TV show. In fact, "Pan Am" became the first program to build on "Desperate Housewives" in overall viewers since "Grey's Anatomy" in May 2006 (on 5/14/06). The No. 1 non-sports program during the 10:00 p.m. hour, the new ABC drama beat out the premiere of CBS' time-period veteran "CSI: Miami" by 9% in Total Viewers (10.9 million vs. 10.0 million) and by 41% in Adults 18-49 (3.1/8 vs. 2.2/5).

· Improving the hour year to year in viewers (+14%) and young adults (+7%) over the year-ago opener of "Brother & Sisters" (9.5 million and 2.9/8), "Pan Am" posted ABC's best season-opening numbers in the time period in 3 years - since 9/28/08. In addition, "Pan Am" produced ABC's biggest audience in the slot with an hour-long series telecast in more than 2-1/2 years - since 3/1/09.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 9/25/11.





  [september 2011]  
S
M
T
W
T
F
S
    


· AMERICAN DAD (TBS)
· BROTHERS & SISTERS (ABC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· FAMILY GUY (FOX)
· GOOD WIFE, THE (CBS)
· GREY'S ANATOMY (ABC)
· PAN AM (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)





most recent ratings | view all posts
[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.

[08/25/15 - 08:43 AM]
Monday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
The Alphabet's "Bachelor in Paradise" surges 20% from last week among adults 18-49.

[08/25/15 - 08:43 AM]
NBC Ties for the Monday Win Among the Big 4 in 18-49
NBC spins the numbers for Monday, August 24.