or


[09/29/11 - 03:33 PM]
MLB on ESPN: Most-Viewed Wednesday Night Telecast Since 1998
ESPN spins the numbers for Wednesday, September 28.

[via press release from ESPN]

MLB on ESPN: Most-Viewed Wednesday Night Telecast Since 1998

ESPN MLB Regular-Season Viewership Up; Growth Across Multimedia Platforms

Last night's ESPN MLB telecast (7 p.m.-midnight ET) - in which Baltimore defeated Boston 4-3 to eliminate the Red Sox from the postseason in dramatic fashion - is the network's most-viewed Wednesday night telecast since 1998 (St. Louis/Houston, Sept. 23 - 2.7 rating; 2,036,000 household impressions; 2,675,000 viewers), according to Nielsen. The telecast (not shown in the local markets of the teams competing) averaged:

· 1.6 household coverage rating

· 1,549,000 household impressions

· 2,117,000 viewers

Immediately after the game ended, ESPN provided live coverage (12:05-12:14 a.m.) of Tampa Bay's extra-inning, walk-off victory against the New York Yankees - securing the Rays a postseason berth - which generated:

· 2.8 rating

· 2,775,000 household impressions

· 3,841,000 viewers

ESPN2's Wednesday Night Baseball telecast - Philadelphia's extra-inning 4-3 win over Atlanta, eliminating the Braves from the postseason - posted:

· 0.9 rating

· 904,000 household impressions

· 1,184,000 viewers

On the season, ESPN's 69 regular-season MLB telecasts were up across the board compared to last year's 66 telecasts:

· Viewership up five percent (1,449,000 vs. 1,386,000)

· Households up three percent (1,125,000 vs. 1,093,000)

· Rating even (1.1)

Sunday Night Baseball's audience also grew this season:

· Viewership up five percent (2,294,000 vs. 2,177,000)

· Households up four percent (1,720,000 vs. 1,656,000)

· Rating even (1.7)

Digital & Mobile Usage - Wednesday, Sept. 28

September 28 was the highest trafficked day of the 2011 regular season for MLB content on ESPN digital platforms. Highlights:

ESPN.com

· MLB section had over 2.7 million unique visitors yesterday, up 56 percent vs. average day during the 2011 season

· MLB section logged an average minute audience of 19,000 users, up 65 percent vs. typical day this season

· MLB GameCast generated 500,000 unique visitors, up 205 percent vs. average day in 2011

ESPN Mobile Web

· Yankees/Rays GameCast posted 360,000 unique visitors and 1.9 million total minutes spent

· Phillies/Braves GameCast generated 332,000 unique visitors and 2.6 million total minutes spent

· Red Sox/Orioles GameCast netted 325,000 unique visitors and 1.7 million total minutes spent

ESPN3

· More than 150,000 unique viewers generated nearly 9.2 million minutes with an average time spent of one hour

Digital & Mobile Usage - 2011 MLB Season

· MLB content on ESPN's mobile properties up 27 percent in total minutes and 20 percent in visits compared to 2010

· ESPN.com's MLB section up 25 percent in total minutes and 17 percent in visits over last year





  [september 2011]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[01/28/15 - 08:32 AM]
Tuesday's Broadcast Ratings: Special "CSI" Helps Push CBS on Top
The Eye leads the night in both total viewers and adults 18-49.

[01/27/15 - 12:55 PM]
American Heroes Channel Has Best January Ever in Prime Delivery
American Heroes Channel spins the numbers for the month of January to date.

[01/27/15 - 12:38 PM]
Disney Channel's Total Day Tops Nickelodeon by Largest Margin Ever Among Tweens and Gains Biggest Advantage in Nearly 1 1/2 Years Among Kids 6-11
Disney Channel spins the numbers for the month of January to date.

[01/27/15 - 12:32 PM]
Turner Broadcasting's TBS and Adult Swim Score Demo Victories in Live + 7 Delivery for the Second Week of January
Turner spins the numbers for the month of January to date.

[01/27/15 - 12:24 PM]
Viewers Continue to Book Saturday Nights with Hallmark Channel
The Hallmark Channel spins the numbers for Saturday, January 24.

[01/27/15 - 12:07 PM]
HGTV Delivers Best Month Ever, Best Week Ever, In January 2015
HGTV spins the numbers for the month of January to date.

[01/27/15 - 12:06 PM]
"The Originals" and "Jane the Virgin" Combine to Give The CW Its Most Watched Monday in More Than Three Years
The CW spins the numbers for Monday, January 26.

[01/27/15 - 09:47 AM]
"Super Bowl's Greatest Commercials" Delivers Largest Audience and Best Ratings in Adults 18-49 and Adults 25-54 Since 2010
CBS spins the numbers for Monday, January 26.

[01/27/15 - 08:49 AM]
"48 Hours: Kiss of Death and the Google Executive" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, January 24.

[01/27/15 - 08:45 AM]
"The Celebrity Apprentice" Matches the Highest 18-49 Rating Among 12 Telecasts in Its Prior Cycle
NBC spins the numbers for Monday, January 26.

[01/27/15 - 08:34 AM]
Monday's Broadcast Ratings: ABC, "The Bachelor" Win Tight Demo Race
Plus: "Super Bowl's Greatest Commercials 2015" on CBS is the night's most-watched program.

[01/27/15 - 08:31 AM]
ABC Wins Monday in Adults 18-49 with "The Bachelor" as the Night's No. 1 Show
ABC spins the numbers for Monday, January 26.

[01/26/15 - 12:42 PM]
3.3 Million Total Viewers Sign Up for "Sons of Liberty"
History spins the numbers for Sunday, January 25.

[01/26/15 - 12:35 PM]
"Bring It!" Returns with 1.8 Million Viewers
Lifetime spins the numbers for Friday, January 23.

[01/26/15 - 08:48 AM]
"The 63rd Annual Miss Universe Pageant" Earned the Event's Top 18-49 Score Since August 23, 2009 and Was the Most-Watched Since July 23, 2006
NBC spins the numbers for Sunday, January 25.