or


[09/29/11 - 03:33 PM]
MLB on ESPN: Most-Viewed Wednesday Night Telecast Since 1998
ESPN spins the numbers for Wednesday, September 28.

[via press release from ESPN]

MLB on ESPN: Most-Viewed Wednesday Night Telecast Since 1998

ESPN MLB Regular-Season Viewership Up; Growth Across Multimedia Platforms

Last night's ESPN MLB telecast (7 p.m.-midnight ET) - in which Baltimore defeated Boston 4-3 to eliminate the Red Sox from the postseason in dramatic fashion - is the network's most-viewed Wednesday night telecast since 1998 (St. Louis/Houston, Sept. 23 - 2.7 rating; 2,036,000 household impressions; 2,675,000 viewers), according to Nielsen. The telecast (not shown in the local markets of the teams competing) averaged:

· 1.6 household coverage rating

· 1,549,000 household impressions

· 2,117,000 viewers

Immediately after the game ended, ESPN provided live coverage (12:05-12:14 a.m.) of Tampa Bay's extra-inning, walk-off victory against the New York Yankees - securing the Rays a postseason berth - which generated:

· 2.8 rating

· 2,775,000 household impressions

· 3,841,000 viewers

ESPN2's Wednesday Night Baseball telecast - Philadelphia's extra-inning 4-3 win over Atlanta, eliminating the Braves from the postseason - posted:

· 0.9 rating

· 904,000 household impressions

· 1,184,000 viewers

On the season, ESPN's 69 regular-season MLB telecasts were up across the board compared to last year's 66 telecasts:

· Viewership up five percent (1,449,000 vs. 1,386,000)

· Households up three percent (1,125,000 vs. 1,093,000)

· Rating even (1.1)

Sunday Night Baseball's audience also grew this season:

· Viewership up five percent (2,294,000 vs. 2,177,000)

· Households up four percent (1,720,000 vs. 1,656,000)

· Rating even (1.7)

Digital & Mobile Usage - Wednesday, Sept. 28

September 28 was the highest trafficked day of the 2011 regular season for MLB content on ESPN digital platforms. Highlights:

ESPN.com

· MLB section had over 2.7 million unique visitors yesterday, up 56 percent vs. average day during the 2011 season

· MLB section logged an average minute audience of 19,000 users, up 65 percent vs. typical day this season

· MLB GameCast generated 500,000 unique visitors, up 205 percent vs. average day in 2011

ESPN Mobile Web

· Yankees/Rays GameCast posted 360,000 unique visitors and 1.9 million total minutes spent

· Phillies/Braves GameCast generated 332,000 unique visitors and 2.6 million total minutes spent

· Red Sox/Orioles GameCast netted 325,000 unique visitors and 1.7 million total minutes spent

ESPN3

· More than 150,000 unique viewers generated nearly 9.2 million minutes with an average time spent of one hour

Digital & Mobile Usage - 2011 MLB Season

· MLB content on ESPN's mobile properties up 27 percent in total minutes and 20 percent in visits compared to 2010

· ESPN.com's MLB section up 25 percent in total minutes and 17 percent in visits over last year





  [september 2011]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 10:20 AM]
Hallmark Channel Original Programming Dominates Saturday Night
The Hallmark Channel spins the numbers for Saturday, July 19.

[07/22/14 - 09:21 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talker for the 2nd Straight Week Across All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of July 7-11.

[07/22/14 - 08:40 AM]
Monday's Broadcast Ratings: FOX Claims Top Spot with "MasterChef," "Hotel Hell"
The network has won the adults 18-49 for four consecutive weeks.

[07/22/14 - 08:32 AM]
ABC Tops Monday in Viewers/"The Bachelorette" Is Up to Tie a Best-Since-Premiere Adults 18-49 Rating
ABC spins the numbers for Monday, July 21.

[07/22/14 - 08:24 AM]
"American Ninja Warrior" Hits a Season High in Total Viewers
NBC spins the numbers for Monday, July 21.

[07/21/14 - 10:30 AM]
Live+7-Day Playback for the Premiere Episode of "Under the Dome" Tops Last Summer's L+7 Series Premiere
CBS further spins the numbers for Monday, June 30.

[07/21/14 - 08:38 AM]
ABC Takes 2nd on Sunday in Viewers with "Wipeout" and "Rising Star" Improving Their Time Periods
ABC spins the numbers for Sunday, July 20.

[07/21/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Pulls Back in Front with "Big Brother"
The Eye's summer mainstay leads the night among adults 18-49.

[07/21/14 - 08:19 AM]
Encore Telecast of "American Ninja Warrior" Beats an Original "Wipeout" on ABC in Adults 18-49
NBC spins the numbers for Sunday, July 20.

[07/18/14 - 01:47 PM]
"The Strain" Delivers Eye-Catching Premiere Ratings
FX further spins the numbers for Sunday, July 13.

[07/18/14 - 11:19 AM]
"Under the Dome" and "Extant" Are the Summer's Top Two Programs with 3-Day Playback Lift
CBS further spins the numbers for the summer to date.