truTV's Hardcore Pawn scores network best 2.5 million viewers
truTV's breakout hit Hardcore Pawn closed its fourth season with 2,549,000 viewers, the biggest audience ever for a truTV series. The episode also ranks as truTV's most-watched program ever among men 18-49 (863,000), one of the network's key demos.
The Hardcore Pawn season finale stood tall against strong competition. In delivery of adults 18-34, adults 18-49 and men 18-49, the show ranked as ad-supported cable's #2 program in the 9 p.m. timeslot (behind TBS's MLB Postseason coverage). Hardcore Pawn also delivered more adults 18-49 than the 9 p.m. shows on History and Discovery combined. In addition, itoutperformed both ABC and NBC's 9 p.m. programs with men 18-34.
Overall, the fourth season of Hardcore Pawn was up 8% in total viewers and 6% with adults 18-49 compared to the third season.
An inside look at one of the country's largest pawnshops and the family that runs it, truTV's Hardcore Pawn will return for its fifth season Tuesday, Nov. 15, at 9 p.m. (ET/PT).