PACKERS-FALCONS ON SUNDAY NIGHT FOOTBALL UP 20%

SNF is No. 1 Broadcast of Sunday Night For 5th Straight Week

14.0 Overnight Rating is Best Week 5 in 6-Year History of SNF

Milwaukee Leads All Metered Markets With 51.2 Rating

NEW YORK - October 10, 2011 - Packers-Falcons on Sunday Night Football was up 20 percent from last year's Week 5 game and, for the fifth consecutive week, was the No. 1 broadcast on Sunday night, according to overnight data released today by The Nielsen Company.

Last night's game on NBC, in which the Green Bay Packers remained undefeated with a 25-14 victory over the Atlanta Falcons, registered a 14.0 overnight rating and a 22 share, 20 percent higher than last year's Week 5 game (Eagels-49ers, 11.7/19), and up 30 percent from the 2009 Week 5 game (Colts-Titans, 10.8/17). Packers-Falcons marked the highest Week 5 overnight rating in the six-year history of SNF.

SUNDAY NIGHT FOOTBALL WEEK 5 GAMES:
2011 Packers-Falcons 14.0/22
2010 Eagles-49ers 11.7/19, up 20 percent
2009 Colts-Titans 10.8/17, up 30 percent
2008 Steelers-Jaguars 10.2/16, up 37 percent
2007 Bears-Packers 12.3/20, up 14 percent
2006 Steelers-Chargers 10.3/16, up 36 percent

ANOTHER SUNDAY NIGHT WIN: Last night's Sunday Night Football broadcast easily won the night facing original network programs. NBC led the night among metered markets in primetime (7-11 p.m. ET) with a 10.7/17 topping the 8.9/14 for second-place CBS by 20 percent. NBC also beat ABC by 114 percent (5.0/8) and Fox by 529 percent (1.7/3 from 7-10 p.m.).
· On the night, NBC more than doubled the average rating for the other three competing networks (10.7 vs. 5.2).

When the viewership is available tomorrow from Nielsen, Sunday Night Football is expected to be the most-watched Sunday night show (excluding NFL overruns) for the fifth consecutive week, and when including the NFL Kickoff Thursday Night opener, primetime NFL games on NBC will have defeated their competition each time this season. This continues a trend for SNF dominating Sunday nights. Last season, Sunday Night Football was the No. 1 show all 18 nights (100 percent) vs. its competition (16 Sundays, one Tuesday and one Thursday). · 2011 - 6 of 6 (Five Sundays, one Thursday - 100 percent)
· 2010 - 18 of 18 (16 Sundays, one Tuesday and one Thursday - 100 percent)
· 2009 - 15 of 16 Sundays (94 percent)
· 2008 - 13 of 16 Sundays (81 percent)
· 2007 - 11 of 16 Sundays (69 percent)
· 2006 - nine of 16 Sundays (56 percent)

TOP 10 METERED MARKETS FOR PACKERS-FALCONS:
1. Milwaukee, 51.2/66
2. Atlanta, 28.0/40
3. New Orleans, 19.4/26
4. Las Vegas, 19.3/31
5. Minneapolis, 18.5/29
6. Richmond, 17.5/26
T7. Nashville, 16.7/24
T7. Norfolk, 16.7/24
9. Jacksonville, 16.6/26
10. Chicago, 16.5/26

**Viewership numbers will be available when national ratings are released tomorrow**