[10/11/11 - 11:17 AM]
TBS Scored an Across-the-Board Win as Basic Cable's #1 Network in Primetime for the Week
Turner spins the numbers for the week of September 26-October 2.

[via press release from Turner]


With its heart-pounding coverage of Major League Baseball's League Division Series leading the charge last week, TBS scored an across-the-board win as basic cable's #1 network in primetime for the week. TBS's victory came in delivery of total viewers (5.4 million), households (4.0 million), adults 18-34 (1.1 million), adults 18-49 (2.3 million), adults 25-54 (2.5 million), men 18-34 (716,000) and men 18-49 (1.6 million). TBS also scored victories in total day as basic cable's #1 network in total day delivery of households, adults 18-49, men 18-49 and adults 25-54.

Leading the pack for TBS, Thursday night's Tigers-Yankees Game 5 drew more than 9.7 million viewers, making it the most-watched LDS game in cable history.

For the week, MLB Postseason coverage on TBS accounted for seven of basic cable's Top 10 programs for the week among total viewers and households.

TBS's late-night series CONAN was on a break last week. The Emmy?-nominated show continues to score strong numbers through time-shifted viewing. CONAN grew its audience for the week of Sept. 19 by 14% in total viewers for a final Live + 7 tally of 818,000. Adults 18-34 grew by 23% to 309,000, and adults 18-49 grew by 17% to 540,000.

Cartoon Network

Across the second week of October 2011, Cartoon Network's Monday Night (7-9 p.m.) was the #1 destination on all television among boys-2-11, 6-11 and 9-14. Among individual series, Regular Show (8:15-8:30 p.m.) was the #1 telecast of the day among all boys. The all-animated comedies line-up-Johnny Test (7 p.m.), The Amazing World of Gumball (7:30 p.m.), Adventure Time (8 p.m.), Secret Mountain Fort Awesome (8:30 p.m.) and MAD (8:45 p.m.)-ranked #1 in their respective time periods among all boy demos. Adventure Time earned solid delivery growth across kids and boys demos, ranging between 3% and 28%, while Regular Show similarly posted delivery gains across kids and boys, ranging between 4% and 22%.

Cartoon Network's Tuesday night also ranked as the #1 destination for the night (7-9 p.m.) among boys 6-11, posting significant double-digit gains across all target demos: kids 6-11 delivery (506,000) grew by 32%, kids 2-11 (825,000) by 35%, kids 9-14 (336,000) by 31%, boys 6-11 (376,000) by 44%, boys 2-11 (589,000) by 53% and boys 9-14 (246,000) by 39%. The Looney Tunes Show (8 p.m.) charted remarkable delivery growth across the board, ranging between 23% and 107%; and a repeat telecast of The Amazing World of Gumball (8:30 p.m.) scored triple-digit delivery gains across kids and boys demos, between 103% and 147%.

Adult Swim

Adult Swim's newest original series NTSF:SD:SUV:: (Thursday, 12:15 a.m.) scored respectable delivery gains vs. the same time period last year: adults 18-34 (572,000) grew by 15% and men 18-34 (307,000) grew by 2% - women 18-34 (265,000) also grew by 35%. Additionally, new series China, IL (Sunday, 12 a.m.) posted delivery growth among men 18-24 (177,000) which grew by 9%. Also worth noting, a new episode of American Dad (Friday, 10 p.m.) posted double- and triple-digit delivery increases across all adults and men audiences, ranging between 30% and 340%.

For the second week of October 2011, Adult Swim once more claimed the #1 network ranking for Total Day Delivery among adults 18-34, adults 18-24, men 18-34 and men 18-24 (#2 among adults 18-49, behind TBS). Achieving solid delivery growth across targeted demos vs. the same week last year, adults 18-34 (565,000) increased by 6%, adults 18-24 (299,000) increased by 5%, men 18-34 (333,000) increased by 1% and men 18-24 (195,000) increased by 9%.

Adult Swim programming - including Family Guy, Robot Chicken and American Dad -accounted for 20 of the top 50 telecasts for the week on basic cable among adults 18-34, and 19 of the top 50 among men 18-34, both more than any other network.


truTV chalked up another strong finish last week, ranking as one of basic cable's Top 10 networks in delivery of the network's target demo: men 18-49. truTV also continues to score growth among the younger set, with men 18-34 up 15% compared to the same week last year.

truTV's breakout hit Hardcore Pawn closed its fourth season with 2,549,000 viewers, the biggest audience ever for a truTV series. The episode also ranks as truTV's most-watched program ever among men 18-49 (863,000). The Hardcore Pawn season finale stood tall against strong competition. In delivery of adults 18-34, adults 18-49 and men 18-49, the show ranked as ad-supported cable's #2 program in the 9 p.m. timeslot (behind TBS's MLB Postseason coverage). Hardcore Pawn also delivered more adults 18-49 than the 9 p.m. shows on History and Discovery combined. In addition, Hardcore Pawn outperformed both ABC and NBC's 9 p.m. programs with men 18-34. Overall, the fourth season of Hardcore Pawn was up 8% in total viewers and 6% with adults 18-49 compared to the third season.

Operation Repo drew 1.5 million viewers Wednesday at 9:30 p.m., with double-digit year-over-year growth for the timeslot among key adult and male demos, as well as total viewers.

Acquired hit Wipeout made big waves again last Friday, with the 8 p.m. episode delivering more than 1.1 million viewers and scoring double-digit growth for the timeslot among total viewers and key adult and male demos.

Like Operation Repo and Wipeout, truTV's popular Lizard Lick Towing delivered double-digit growth for its timeslot (Monday at 10 p.m.).

  [october 2011]  


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