or


[10/13/11 - 03:52 PM]
Week 2 of "American Horror Story" Ranks as the Most-Watched Program of the Night in Basic Cable in Women 18-49
FX spins the numbers for Wednesday, October 12.

[via press release from FX]

Week 2 of American Horror Story ranked as the most-watched program of the night in basic cable in W18-49 and the second most-watched in P18-49 (behind South Park). Compared to its week-ago bow, AHS declined -14% in P18-49 against very heady competition: not only MLB playoffs on TBS but also on FOX which normally doesn't compete in the time period as strongly as it did last night with the Tigers/Rangers ALCS matchup that went to 11 innings. All data is Live+Same Day 000s.

Week to Week Trending and Key Competitive

American Horror Story slid -14% week to week (1,751 vs. 2,035) in P18-49 with W18-49 falling more than M18-49 (-18% vs. -9%). The older portion of the demo fell more than the younger (P25-54/-23% vs. P18-34/-15%).

· AHS's decline from its week ago series premiere in P18-49 is on par with Justified (-13%), The Shield (-13%) and Rescue Me (-10%). However, given that an increasing amount of viewing is done on a time shifted basis, the Live+7 data will likely reflect, at worse, a smaller single-digit decline.

As previously mentioned, competition was intense - particularly with FOX in play in the 1000P hour with the over-run of the ALCS game.

Key Competitive (P18-49): Cable

· TBS: MLB NLCS (Brewers @ Cardinals) increased +22% (2,128 vs. 1,742) from last week's NLDS game (Brewers vs. Diamondbacks).

· Comedy Central: South Park/Nick Swardson's Pretend Time increased +6% week to week (1,540 vs. 1,452).

· USA: Psych's Season 6 premiere jumped +72% from NCIS (1,332 vs. 773).

· Adult Swim: American Dad gained +6% (1,136 vs. 1,073).

· Spike: The Ultimate Fighter rebounded +21% (1,127 vs. 935).

· MTV: Real World recovered +16% (1,515[P]>939>1,087).

· A&E: Repeats of Storage Wars fell -25% (830 vs. 1,102).

Broadcast

· FOX: normally not in play at 1000P, Game 4 of the ALCS (1000-1032P portion) between Texas and Detroit attracted over 4+ million P18-49 (4,283).

· ABC: Revenge picked up +9% (3,409 vs. 3,115).

· CBS: CSI fell -11% (3,344 vs. 3,750).

· NBC: Law & Order: SVU held steady (-1%; 2,677 vs. 2,716).

Vs. Lead-in:

Lead-in movie X-Men Origins: Wolverine declined from last week's very high-bar broadcast premiere of Transformers 2 by -51% in P18-49 (960 vs. 1,973). From there, AHS generated very strong tune-in, gaining +82% (1,751 vs. 960).

Rank in its Basic Cable Time Period (Wednesday, 1000 � 1100P):

AHS ranked in the top five in its time period across the board, topping out at #1 in W18-49; #2 in P18-49, P/W18-34, and P/M25-54.

· In P18-49, AHS (1,751) ranked #2 to MLB playoff baseball on TBS (2,128) but outperformed South Park/Nick Swardson on Comedy Central by +14% (1,540); the season premiere of Psych on USA by +31% (1,332); American Dad on Adult Swim by +54% (1,136); The Ultimate Fighter on Spike by +55% (1,127); and Real World on MTV by +61% (1,087).

Median Age/Audience Composition

Only slight changes in AHS's audience profile week to week.

· Median Age: got younger by two years (34 vs. 36).

· Audience Composition: percent (%) male/female skew was 49/51 last week and 50/50 this week. Rank for the Night in Basic Cable American Horror Story ranked as the most-watched program of the night in basic cable in W18-49 and ranked #2 in P18-49 and W18-34.

· In W18-49, American Horror Story (890) outperformed Keeping Up with the Kardashians on E! by +18% (755); the season premiere of Psych on USA by +24% (719); and Real World on MTV by +27% (702).

· In P18-49, American Horror Story (1,751) was #2 to South Park (2,139) but outdelivered the MLB game on TBS (1,746); American Dad on Adult Swim by +26% (1,385); Psych on USA by +31% (1,332); and The Ultimate Fighter on Spike by +55% (1,127). American Horror Story and Wolverine ranked FX among the top four basic cable nets for the night in all key demos across the board: #2 in P18-49; #3 in M/W 18-49, P/W18-34, and P/M25-54; and #4 in M18-34 and W25-54.

· In P18-49, FX (1,176) placed behind MLB-driven TBS (1,653) but outperformed USA by +1% (1,160); Comedy Central by +23% (954); A&E by +37% (856), and TNT by +177% (424).





  [october 2011]  
S
M
T
W
T
F
S
      


· AMERICAN HORROR STORY (FX)









most recent ratings | view all posts
[07/06/15 - 02:20 PM]
Investigation Discovery Closes Out First Half of 2015 Celebrating Best 2nd Quarter and Best June Ever in Prime and Total Day
Investigation Discovery spins the numbers for the second quarter of 2015.

[07/06/15 - 01:20 PM]
Staggering 25.4 Million Witness USA Defeat Japan to Win Coveted FIFA Women's World Cup 2015 Title
FOX Sports spins the numbers for Sunday, July 5.

[07/06/15 - 12:45 PM]
MTV's "Scream" Premiere Draws Six Million Total Viewers, Leaps +45% in L+3 Ratings
MTV further spins the numbers for Tuesday, June 30.

[07/06/15 - 10:56 AM]
USA Network's Award-Winning Series "Mr. Robot" Jumps 36% in P18-49 for Week Two
USA further spins the numbers for Wednesday, July 1.

[07/06/15 - 07:16 AM]
USA's Women's World Cup Championship Match Sets Metered Market Household Ratings Record
FOX Sports spins the numbers for Sunday, July 5.

[07/05/15 - 09:12 AM]
"Macy's 4th of July" Special Generates the Highest Saturday Average for Any Big 4 Net, Excluding Sports, Since February
NBC spins the numbers for Saturday, July 4.

[07/05/15 - 08:56 AM]
Saturday's Broadcast Ratings: "Macy's 4th of July Fireworks Spectacular" Puts NBC on Top
The Peacock leads the night in both total viewers and adults 18-49.

[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.