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[10/14/11 - 10:49 AM]
"Jay Leno" Generates His Biggest Week-Three Win Over "Late Show" in Total Viewers Since 2008
NBC spins the late-night numbers for the week of October 3-7.

[via press release from NBC]

NBC RATINGS RESULTS FOR THE LATE-NIGHT WEEK OF OCT. 3-7

JAY GENERATES HIS BIGGEST WEEK-THREE WIN OVER 'LATE SHOW' IN TOTAL VIEWERS SINCE 2008

JIMMY FALLON DELIVERS HIS BIGGEST TOTAL-VIEWER MARGIN OVER 'LATE LATE SHOW' IN WEEK THREE SINCE 2006

UNIVERSAL CITY, Calif. - October 14, 2011 - NBC's "The Tonight Show with Jay Leno" has averaged a 0.8 rating, 3 share in adults 18-49 and 3.6 million viewers overall for the week of October 3-7. In total viewers, "Tonight" out-rated CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" for the week. At 12:35 a.m. ET, "Late Night with Jimmy Fallon" delivered bigger audiences than CBS's "Late Late Show with Craig Ferguson" and "Kimmel" in adults 18-49, 18-34 and 25-54, total viewers and most other key categories.

"Tonight" won the week over "Late Show" by an 8 percent margin in total viewers (3.577 million vs. 3.315 million). That is up from a 2 percent advantage for the same week last year and is "Tonight's" biggest total-viewer lead over "Late Show" during the third week of a season since 2008.

Jimmy Fallon out-delivered "Late Late Show" in total viewers by a 14 percent margin for the week (1.688 million vs. 1.478 million), reversing the order for the same week last year, when "Late Late Show" won by 2 percent. It is the biggest total-viewer advantage for "Late Night" over "Late Late Show" during the third week of a season since 2006.

Through the first three weeks of the new television season, "Tonight" has increased its total-viewer margin over "Late Show" to 10 percent (3.612 million vs. 3.298 million), up from the year-ago advantage of 3 percent. Jimmy Fallon has established a total-viewer lead over "Late Late Show" this season of 14 percent (1.731 million vs. 1.525 million), after trailing by 2 percent one year ago. In viewers 18-49, Jimmy's lead over "Late Late Show" this season is 15 percent (726,000 vs. 629,000), up from a 13 percent margin at this point last season.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of October 3-7. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.9/4

11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3

12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2*

12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 3.3 million viewers

11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers

12 midnight-1 a.m. ET
ABC "Kimmel," 1.7 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.5 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers*

*Monday's "Last Call" and Friday's "Kimmel" were encore.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.9/3

11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3

12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 3.3 million viewers

11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers

12 midnight-1 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.5 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF OCTOBER 3-7

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.5

TBS, 11 p.m.-midnight, "Conan," (not included in weekly averages)**

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.5 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.1 million

TBS, 11 p.m.-midnight, "Conan," (not included in weekly averages)**

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

** Delayed by baseball and excluded from weekly and season averages.





  [october 2011]  
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