or


[10/20/11 - 10:39 AM]
Jay Leno and Jimmy Fallon Generate #1 Finishes for the Late-Night Week of Oct. 10-14
NBC spins the late-night numbers for the week of October 10-14.

[via press release from NBC]

JAY LENO AND JIMMY FALLON GENERATE #1 FINISHES FOR THE LATE-NIGHT WEEK OF OCT. 10-14, STRETCHING THEIR LEADS OVER 'LATE SHOW' AND 'LATE LATE SHOW' VS. THE SAME WEEK LAST YEAR

JAY DELIVERS HIS BIGGEST WEEK 4 WIN OVER 'LATE SHOW' IN 18-49 AND TOTAL VIEWERS IN FOUR YEARS

JIMMY FALLON SCORES HIS WIDEST 18-49 AND TOTAL-VIEWER MARGINS OVER 'LATE LATE SHOW' IN WEEK 4 SINCE 2007

UNIVERSAL CITY, Calif. - October 20, 2011 - NBC's late-night stars have delivered #1 finishes for the week of October 10-14, stretching their margins over the CBS time-period competition versus the same week last year, to deliver their biggest Week 4 wins versus CBS in viewers 18-49 and total viewers in four years.

"The Tonight Show with Jay Leno" won the 11:35 p.m. ET hour over CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in viewers 18-49, total viewers and other key categories, with "Tonight's" largest margins over "Late Show" for the fourth week of a new season since 2007.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" defeated CBS's "Late Late Show with Craig Ferguson" in all key ratings categories: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. "Late Night" generated its biggest Week 4 margins over "Late Late Show" in 18-49 and total viewers since 2007.

Jay led "Late Show" last week by a margin of 9 percent in 18-49 viewers (1.114 million vs. 1.020 million), up from a 6 percent advantage for the same week last year. In total viewers, Jay led by a 15 percent margin (3.676 million vs. 3.201 million), up from last year's 6 percent.

At 12:35 a.m. ET, Jimmy topped "Late Late Show" for the week by a 27 percent advantage in 18-49 viewers (681,000 vs. 538,000), up from a 19 percent win for the same week last year. In total viewers, Jimmy prevailed by a 15 percent margin (1.614 million vs. 1.404 million), reversing the finishing order for the same week last year, when "Late Late Show" led by a 7 percent edge.

Through the first four weeks of the new television season, "Tonight" has increased its total-viewer margin over "Late Show" to 11 percent (3.646 million vs. 3.296 million), up from the year-ago advantage of 4 percent. Jimmy Fallon has established a total-viewer lead over "Late Late Show" this season of 14 percent (1.730 million vs. 1.511 million), after trailing by 3 percent one year ago. In viewers 18-49, Jimmy's lead over "Late Late Show" this season is 19 percent (732,000 vs. 617,000), up from a 14 percent margin at this point last season.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of October 10-14. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 3 share
CBS "Late Show," 0.8/3

11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3

12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2*

12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2

1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.7 million viewers
CBS "Late Show," 3.2 million viewers

11:35 p.m.-12 midnight ET
ABC "Nightline," 3.8 million viewers

12 midnight-1 a.m. ET
ABC "Kimmel," 1.7 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.6 million viewers
CBS "Late Late Show," 1.4 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers*

* Monday's "Last Call" and Friday's "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 3 share
CBS "Late Show," 0.9/3

11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3

12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 3.3 million viewers

11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers

12 midnight-1 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.5 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF OCTOBER 10-14

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.5 (with encore telecasts)

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.4 (with encore telecasts)

TBS, 11 p.m.-midnight, "Conan," 0.3**

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 0.9 million (in encore telecasts)

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.8 million (in encore telecasts)

TBS, 11 p.m.-midnight, "Conan," 0.6 million**

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

** Monday, Wednesday and Thursday "Conan" telecasts were delayed and are excluded from these averages.





  [october 2011]  
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