or


[10/27/11 - 04:00 PM]
Episode 4 of "American Horror Story" Hits Series High
FX spins the numbers for Wednesday, October 26.

[via press release from FX]

Episode 4 of "American Horror Story" Hits Series High - Season 1/Week 4 - The Nationals

FROM FX RESEARCH

There's a long list of superlatives to describe FX's performance last night, inclusive of the fourth episode of American Horror Story as well as the broadcast premiere of Twilight. American Horror Story delivered its most-watched telecast to date in all key 18-34/18-49 demos as well as in W25-54. It also ranked as the most-watched program last night in basic cable in P/W18-49, W18-34, and P/W 25-54. The broadcast premiere of Twilight was the #4-ranked program of the night in P18-49 and was #2 in W18-49 and #3 in W18-34. The combo of AHS and Twilight ranked FX #1 for the night in basic cable in P/W/M18-49, P/W18-34, and W25-54 ... and #2 in M18-34 and P25-54. All data is Live+Same Day 000s; complete data sets attached.

Week to Week Trending and Key Competitive

American Horror Story grew week to week across the board and set series highs in all 18-49/18-34 breaks and in W25-54.

· P18-49 gained +12% (2,035[P]>1,751>1,955>2,190) with M18-49 up +7% and W18-49, +16%.

· P18-34 picked up +2% (1,189[P]>1,010>1,249>1,275) with M18-34 even and W18-34, +4%.

· P25-54 increased +14% (1,806[P]>1,397>1,576>1,796) with M25-54 up +9% and W25-54, +19%. Of note, only two FX dramas in their premiere season have posted a higher Week 4 P18-49 delivery than their series premiere: American Horror Story (by +8%, 2,035[P]>2,190) and Nip/Tuck (+10%, 2,030>2,227)!

Key Competitive (P18-49):

Cable

· Comedy Central: South Park/Nick Swardson's Pretend Time recovered +16% week to week (1,508 vs. 1,305).

· USA: Psych gained +13% (1,451 vs. 1,282).

· Spike: Ultimate Fighter eased -3% (1,200 vs. 1,237).

· TBS: Big Bang Theory rose +11% (1,056 s. 948).

· MTV: Real World was in range of prior week (1,031 vs. 1,044).

· Adult Swim: American Dad inched up +5% (950 vs. 901).

· Discovery: Penn & Teller Tell A Lie jumped +24% (920 vs. 742).

· TLC: Extreme Couponing vaulted +51% (902 vs. 596)

Broadcast

· ABC: Revenge gained +8% (3,437 vs. 3,194).

· CBS: A repeat of C.S.I. fell -25% from last week's original episode (2,534 vs. 3,388).

· NBC: A repeat of Prime Suspect dropped -63% from an original L&O: SVU (1,025 vs. 2,773).

Vs. Lead-in

Lead-in movie, the broadcast premiere of Twilight delivered American Horror Story its second most-watched lead-in in P18-49 (1,474) behind the broadcast premiere of Transformers 2 (1,973) which led into the series premiere. From there, American Horror Story vaulted +49% (2,190 vs. 1,474).

Rank in its Basic Cable Time Period (Wednesday, 1000 - 1100P)

AHS ranked #1 or #2 in its basic cable time period across the board, same as last week: #1 in P/W18-49, P/W18-34, the trifecta in P/M/W 25-54; AHS ranked #2 in M18-49/18-34 and Total Viewers.

· In P18-49, AHS ranked a VERY decisive #1 (2,190) - ahead of South Park/Nick Swardson on Comedy Central by +45% (1,508); Psych on USA by +51% (1,451); Ultimate Fighter in Spike by +83% (1,200); Big Bang Theory on TBS by +107% (1,056), and Real World on MTV by +112% (1,031).

· In P18-34, AHS ranked #2 in the time period outright (1,295) - behind Revenge on ABC (1,454) but ahead of South Park/Nick Swardson on Comedy Central (1,079).

· In M18-49, AHS also ranked #2 in the time period outright (1,024) - behind South Park/Nick Swardson (1,114) but ahead of Revenge (1,019).

Quarter Hours were very good.

· P18-49: +3% (2,101>2,327>2,173>2,158)

· W18-49: -5% (1,167>1,237>1,151>1,107)

· M18-49: +13% (935>1,090>1,021>1,052)

Median Age/Audience Composition

· Median Age: Week 4 was 34 - within range of the prior three weeks (32-36).

· Gender Skew: percent (%) male/female split was 44/55, slightly more female than the current season norm (48/52), this a likely function of its very female-skewing Twilight lead-in.

Rank for the Night in Basic Cable

American Horror Story ranked #1 or #2 among all basic cable programs last night across the board: #1 in P/W18-49, W18-34, and P/W25-54; and #2 in M18-49, P/M18-34, and M25-54.

· In P18-49, American Horror Story (2,190) ranked #1 - ahead of South Park by +6% (2,062) and Psych on USA by +51% (1,451). Our own Twilight ranked #4 (1,350) followed by NCIS on USA (1,227), Storage Wars on A&E (1,213), and The Ultimate Fighter on Spike (1,200).

· In W18-49, American Horror Story ranked #1 (1,166) followed by Twilight (803), Psych (803), and Extreme Cooking on TLC (733). American Horror Story and Twilight ranked FX in basic cable's top three last night across the board: the trifecta #1 in 18-49 (P/M/W), P/W18-34, and W25-54; #2 in M18-34 and P25-54; and #3 in M25-54 and Total Viewers.

· In P18-49, FX (1,656) ranked #1 with a +37% advantage over #2-ranked USA (1,205); +67% over #3-ranked A&E (991); +71% over Comedy Central (968) and TBS (968); and +311% over #20-ranked TNT (403).

· Last night (1,656) repped FX's most-watched night since Oct. 5th (1,849) - the premiere of American Horror Story and the broadcast premiere of Transformers 2.

Complete time shifted viewing data (Live+7) for Week 2 will be available Monday morning as will Live+3 for last night's telecast.





  [october 2011]  
S
M
T
W
T
F
S
      


· AMERICAN HORROR STORY (FX)





most recent ratings | view all posts
[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:24 AM]
ABC's "Dancing" Finishes as Tuesday's Most-Watched TV Show, Outdrawing NBC's Tuesday Finale of "America's Got Talent"
ABC spins the numbers for Tuesday, September 16.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.

[09/16/14 - 01:04 PM]
Season Three Finale of History's "Mountain Men" Hits 3.0 Million Total Viewers, Ranking as Cable's Top Show for the Night
History spins the numbers for Sunday, September 14.

[09/16/14 - 12:04 PM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 for the Second Week Of September
Turner spins the numbers for the week of September 8-14.

[09/16/14 - 10:45 AM]
Bears-49ers on NBC's "Sunday Night Football" Is NFL's Most-Watched West Coast Sunday Primetime Game Ever
NBC further spins the numbers for Sunday, September 14.

[09/16/14 - 08:56 AM]
"American Ninja Warrior: USA vs. the World" Wins the Night Among the Big 4 in Adults 18-34, Men 18-34 and Men 18-49
NBC spins the numbers for Monday, September 15.

[09/16/14 - 08:53 AM]
"Live with Kelly and Michael" Marks Its Most-Watched Premiere Week in 7 Years
Disney-ABC Domestic Television spins the numbers for the week of September 1-5.

[09/16/14 - 08:40 AM]
Monday's Broadcast Ratings: ABC, FOX Share Demo Crown
The return of "Dancing with the Stars" and the finale of "MasterChef" power their respective networks.

[09/16/14 - 08:30 AM]
NBC Finishes #1 for the Full 52-Week 2013-14 Primetime Television Season
NBC spins the numbers for the season to date.

[09/16/14 - 08:26 AM]
ABC Wins with the "Dancing" Premiere - TV's Most-Watched Series Telecast Since May
ABC spins the numbers for Monday, September 15.

[09/15/14 - 12:49 PM]
FX Rides "Sons of Anarchy" to Record Ratings
FX spins the numbers for Tuesday, September 9.