or


[10/27/11 - 04:00 PM]
Episode 4 of "American Horror Story" Hits Series High
FX spins the numbers for Wednesday, October 26.

[via press release from FX]

Episode 4 of "American Horror Story" Hits Series High - Season 1/Week 4 - The Nationals

FROM FX RESEARCH

There's a long list of superlatives to describe FX's performance last night, inclusive of the fourth episode of American Horror Story as well as the broadcast premiere of Twilight. American Horror Story delivered its most-watched telecast to date in all key 18-34/18-49 demos as well as in W25-54. It also ranked as the most-watched program last night in basic cable in P/W18-49, W18-34, and P/W 25-54. The broadcast premiere of Twilight was the #4-ranked program of the night in P18-49 and was #2 in W18-49 and #3 in W18-34. The combo of AHS and Twilight ranked FX #1 for the night in basic cable in P/W/M18-49, P/W18-34, and W25-54 ... and #2 in M18-34 and P25-54. All data is Live+Same Day 000s; complete data sets attached.

Week to Week Trending and Key Competitive

American Horror Story grew week to week across the board and set series highs in all 18-49/18-34 breaks and in W25-54.

· P18-49 gained +12% (2,035[P]>1,751>1,955>2,190) with M18-49 up +7% and W18-49, +16%.

· P18-34 picked up +2% (1,189[P]>1,010>1,249>1,275) with M18-34 even and W18-34, +4%.

· P25-54 increased +14% (1,806[P]>1,397>1,576>1,796) with M25-54 up +9% and W25-54, +19%. Of note, only two FX dramas in their premiere season have posted a higher Week 4 P18-49 delivery than their series premiere: American Horror Story (by +8%, 2,035[P]>2,190) and Nip/Tuck (+10%, 2,030>2,227)!

Key Competitive (P18-49):

Cable

· Comedy Central: South Park/Nick Swardson's Pretend Time recovered +16% week to week (1,508 vs. 1,305).

· USA: Psych gained +13% (1,451 vs. 1,282).

· Spike: Ultimate Fighter eased -3% (1,200 vs. 1,237).

· TBS: Big Bang Theory rose +11% (1,056 s. 948).

· MTV: Real World was in range of prior week (1,031 vs. 1,044).

· Adult Swim: American Dad inched up +5% (950 vs. 901).

· Discovery: Penn & Teller Tell A Lie jumped +24% (920 vs. 742).

· TLC: Extreme Couponing vaulted +51% (902 vs. 596)

Broadcast

· ABC: Revenge gained +8% (3,437 vs. 3,194).

· CBS: A repeat of C.S.I. fell -25% from last week's original episode (2,534 vs. 3,388).

· NBC: A repeat of Prime Suspect dropped -63% from an original L&O: SVU (1,025 vs. 2,773).

Vs. Lead-in

Lead-in movie, the broadcast premiere of Twilight delivered American Horror Story its second most-watched lead-in in P18-49 (1,474) behind the broadcast premiere of Transformers 2 (1,973) which led into the series premiere. From there, American Horror Story vaulted +49% (2,190 vs. 1,474).

Rank in its Basic Cable Time Period (Wednesday, 1000 - 1100P)

AHS ranked #1 or #2 in its basic cable time period across the board, same as last week: #1 in P/W18-49, P/W18-34, the trifecta in P/M/W 25-54; AHS ranked #2 in M18-49/18-34 and Total Viewers.

· In P18-49, AHS ranked a VERY decisive #1 (2,190) - ahead of South Park/Nick Swardson on Comedy Central by +45% (1,508); Psych on USA by +51% (1,451); Ultimate Fighter in Spike by +83% (1,200); Big Bang Theory on TBS by +107% (1,056), and Real World on MTV by +112% (1,031).

· In P18-34, AHS ranked #2 in the time period outright (1,295) - behind Revenge on ABC (1,454) but ahead of South Park/Nick Swardson on Comedy Central (1,079).

· In M18-49, AHS also ranked #2 in the time period outright (1,024) - behind South Park/Nick Swardson (1,114) but ahead of Revenge (1,019).

Quarter Hours were very good.

· P18-49: +3% (2,101>2,327>2,173>2,158)

· W18-49: -5% (1,167>1,237>1,151>1,107)

· M18-49: +13% (935>1,090>1,021>1,052)

Median Age/Audience Composition

· Median Age: Week 4 was 34 - within range of the prior three weeks (32-36).

· Gender Skew: percent (%) male/female split was 44/55, slightly more female than the current season norm (48/52), this a likely function of its very female-skewing Twilight lead-in.

Rank for the Night in Basic Cable

American Horror Story ranked #1 or #2 among all basic cable programs last night across the board: #1 in P/W18-49, W18-34, and P/W25-54; and #2 in M18-49, P/M18-34, and M25-54.

· In P18-49, American Horror Story (2,190) ranked #1 - ahead of South Park by +6% (2,062) and Psych on USA by +51% (1,451). Our own Twilight ranked #4 (1,350) followed by NCIS on USA (1,227), Storage Wars on A&E (1,213), and The Ultimate Fighter on Spike (1,200).

· In W18-49, American Horror Story ranked #1 (1,166) followed by Twilight (803), Psych (803), and Extreme Cooking on TLC (733). American Horror Story and Twilight ranked FX in basic cable's top three last night across the board: the trifecta #1 in 18-49 (P/M/W), P/W18-34, and W25-54; #2 in M18-34 and P25-54; and #3 in M25-54 and Total Viewers.

· In P18-49, FX (1,656) ranked #1 with a +37% advantage over #2-ranked USA (1,205); +67% over #3-ranked A&E (991); +71% over Comedy Central (968) and TBS (968); and +311% over #20-ranked TNT (403).

· Last night (1,656) repped FX's most-watched night since Oct. 5th (1,849) - the premiere of American Horror Story and the broadcast premiere of Transformers 2.

Complete time shifted viewing data (Live+7) for Week 2 will be available Monday morning as will Live+3 for last night's telecast.





  [october 2011]  
S
M
T
W
T
F
S
      


· AMERICAN HORROR STORY (FX)





most recent ratings | view all posts
[06/22/18 - 12:59 PM]
E!'s "Total Bellas" Hits Another Series High Pulling in Over 1.2 Million Total Viewers and 11% Increase Among W18-49
E! further spins the numbers for Sunday, June 17.

[06/22/18 - 08:25 AM]
Thursday's Broadcast Ratings: CBS Repeats Top Original Competition
The Eye wins the night in total viewers, shares the adults 18-49 crown with FOX.

[06/21/18 - 02:02 PM]
New Season of Travel Channel's "Ghost Adventures" Kicks Off with Record-Setting Ratings
Travel Channel further spins the numbers for Saturday, June 16.

[06/21/18 - 08:24 AM]
Wednesday's Broadcast Ratings: FOX, Gordon Ramsay Lead Demo Race
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[06/20/18 - 09:55 AM]
Freeform's "Marvel's Cloak & Dagger" Spikes to a New Series High on Its 3rd Telecast in Women 18-34
Freeform further spins the numbers for Thursday, June 14.

[06/20/18 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Victory
The Peacock easily wins the night among adults 18-49 and total viewers.

[06/19/18 - 03:06 PM]
The 2018 "MTV Movie & TV Awards" Scores Double Digit Increase with 3.371 Million Total Viewers
MTV spins the numbers for Monday, June 18.

[06/19/18 - 01:41 PM]
Hallmark Movies & Mysteries' First Annual "Summer of Mystery" Kicks Off on a High Note
Hallmark Channel spins the numbers for the weeks of May 28-June 17.

[06/19/18 - 09:14 AM]
FOX Sports' Presentation of 2018 U.S. Open Championship Is Most-Watched U.S. Open Since 2015
FOX Sports spins the numbers for its coverage to date.

[06/19/18 - 08:12 AM]
Monday's Broadcast Ratings: ABC, "The Bachelorette" Hold Off Competition
The Alphabet takes home top honors in total viewers and adults 18-49.

[06/18/18 - 08:20 AM]
Sunday's Broadcast Ratings: ABC Holds Onto Top Spots with Game Show Lineup
The Alphabet wins the evening in both total viewers and adults 18-49.

[06/17/18 - 08:42 AM]
Saturday's Broadcast Ratings: "Jurassic Park" Tops Adults 18-49 for NBC
The Peacock's telecast of the 1993 film leads the night in demos.

[06/16/18 - 08:28 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
Said duo edges a low key evening among adults 18-49.

[06/15/18 - 02:26 PM]
E!'s "Total Bellas" Hits Series High in All Key Demos Pulling in Over 1 Million Total Viewers Pacing Toward Its Biggest Season Yet
E! further spins the numbers for Sunday, June 10.

[06/15/18 - 08:23 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers with Repeat Lineup
The Eye also shares the adults 18-49 with ABC and FOX.