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[10/27/11 - 12:12 PM]
Jay Leno, Jimmy Fallon and Carson Daly Encores Grow vs. the Same Week Last Year in Total Viewers
NBC spins the late-night numbers for the week of October 17-21.

[via press release from NBC]

NBC RATINGS RESULTS FOR THE LATE-NIGHT WEEK OF OCT. 17-21

JAY LENO, JIMMY FALLON AND CARSON DALY ENCORES GROW VS. THE SAME WEEK LAST YEAR IN TOTAL VIEWERS

SEASON TO DATE, JAY AND JIMMY HAVE STRETCHED THEIR TOTAL-VIEWER LEADS OVER CBS'S 'LATE SHOW' AND 'LATE LATE SHOW' RESPECTIVELY

UNIVERSAL CITY, Calif. - October 27, 2011 - Encore telecasts of NBC's "The Tonight Show with Jay Leno" have averaged a 0.8 rating, 3 share in adults 18-49 and 3.3 million viewers overall for the week of October 17-21, matching the show's year-ago 18-49 rating and growing 1 percent in total viewers. In total viewers, "Tonight" topped CBS's "Late Show with David Letterman" for the week by an 8 percent margin (3.255 million vs. 3.015 million), reversing the order for the same week last year, when "Late Show" won by an edge of 0.3 percent.

At 12:35 a.m. ET for the week, rebroadcasts of "Late Night with Jimmy Fallon" delivered a 0.5/2 in adults 18-49 and 1.5 million viewers overall, equaling the show's year-ago 18-49 rating and in total viewers growing by 5 percent. Jimmy reversed the order for the same week last year in total viewers, as the "Late Night" encores out-delivered CBS's original "Late Late Show with Craig Ferguson" by a 1 percent margin (1.481 million vs. 1.464 million) after "Late Late Show" had prevailed by a 17 percent margin during the same week last year (when both shows were in rebroadcast).

Through the first five weeks of the season, "Tonight" has increased its total-viewer margin over "Late Show" to 10 percent (3.584 million vs. 3.256 million), up from the year-ago advantage of 3 percent. Jimmy Fallon has established a total-viewer lead over "Late Late Show" this season of 12 percent (1.697 million vs. 1.510 million), after trailing by 6 percent one year ago. In viewers 18-49, Jimmy's lead over "Late Late Show" this season is 14 percent (713,000 vs. 623,000), up from a 13 percent margin at this point last season.

Last week at 1:35 a.m. ET, encore telecasts of "Last Call with Carson Daly" were up by 13 percent versus the same week last year in total viewers, with 914,000 persons versus the year-ago 812,000.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of October 17-21. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share (in encore telecasts)
CBS "Late Show," 0.8/3 (in encore telecast)

11:35 p.m.-12 midnight ET
ABC "Nightline," 1.0/4

12 midnight-1 a.m. ET
ABC "Kimmel," 0.6/3 (in encore telecasts)

12:35-1:35 a.m. ET
NBC "Late Night," 0.5/2 (in encore telecasts)
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2 (in encore telecasts)

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.3 million viewers (in encore telecasts)
CBS "Late Show," 3.0 million viewers (in encore telecast)

11:35 p.m.-12 midnight ET
ABC "Nightline," 4.1 million viewers

12 midnight-1 a.m. ET
ABC "Kimmel," 1.8 million viewers (in encore telecasts)

12:35-1:35 a.m. ET
NBC "Late Night," 1.5 million viewers (in encore telecasts)
CBS "Late Late Show," 1.5 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers (in encore telecasts)

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.8/3

11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3

12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 3.3 million viewers

11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers

12 midnight-1 a.m. ET
ABC "Kimmel," 1.8 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.5 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF OCTOBER 17-21

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.8

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6

TBS, 11 p.m.-midnight, "Conan," 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.7 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.3 million

TBS, 11 p.m.-midnight, "Conan," 0.8 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million





  [october 2011]  
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