or


[11/07/11 - 03:11 PM]
Discovery's "Gold Rush" and "Flying Wild Alaska" Bring In Huge Numbers for Second Week
Discovery spins the numbers for Friday, November 4.
[via press release from Discovery]

DISCOVERY'S "GOLD RUSH" AND "FLYING WILD ALASKA" BRING IN HUGE NUMBERS FOR SECOND WEEK

"GOLD RUSH" #1 PROGRAM AMONG MEN IN ALL OF TELEVISION ON FRIDAY NIGHT

DISCOVERY #1 NETWORK IN ALL OF TELEVISION ON FRIDAY NIGHT AMONG MEN

(Silver Spring, Md.) - Discovery Channel's primetime line-up on November 4th propelled the network to the #1 spot in ALL OF TELEVISION for the night among M18-49 (ratings and delivery). Episodes of GOLD RUSH and FLYING WILD ALASKA finished as the #1, #2 and #3 non-sports programs in cable among M25-54 delivery on Friday night.

The all-new GOLD RUSH premiere at 9PM ET/PT ("Virgin Ground") was the #1 program in all of television during primetime (no exclusions) among Men 18-49 in ratings and delivery and was #2 in all of television among Men 25-54 (behind only Blue Bloods on CBS). The telecast earned a 2.62 HH / 2.08 P25-54 AA%, delivering an average of 3.85 million viewers (P2+). The episode also swept key demos on cable, finishing #1 among Persons, Men and Women (25-54, 18-49, 18-34).

Leading into "Virgin Ground" was an 8PM encore presentation of last week's GOLD RUSH season two premiere titled "Twist of Fate." This telecast finished as the #3 cable program on Friday night among Men 25-54.

The 10PM premiere telecast of FLYING WILD ALASKA ("Tomorrow Island") earned a 1.37 HH / 0.94 P25-54 AA%, delivering an average of 1.97 million viewers (P2+). It was the #2 primetime cable program among Persons and Men 25-54 ratings and delivery on Friday night (excluding sports).

All-new episodes of GOLD RUSH and FLYING WILD ALASKA premiere this Fridayat 9PM and 10PM ET/PT.

Source: NHI. Live+SD AA(000).





  [november 2011]  
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· FLYING WILD ALASKA (DISCOVERY)
· GOLD RUSH (DISCOVERY)




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