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[11/10/11 - 11:35 AM]
"Late Show" Leads "The Tonight Show" in Adults 18-49 for the Week and the Season
CBS spins the late-night numbers for the week of October 31-November 4.
[via press release from CBS]

"LATE SHOW" LEADS "THE TONIGHT SHOW" IN ADULTS 18-49 FOR THE WEEK AND THE SEASON

"The Late Late Show with Craig Ferguson" Posts Significant Year-to-Year Increases in Key Demos and Matches "Late Night" in Adults 18-49 and Adults 18-34

CBS's LATE SHOW with DAVID LETTERMAN topped "The Tonight Show with Jay Leno" in adults 18-49 and adults 25-54 and tied in adults 18-34, according to Nielsen live plus same day ratings for the week ending Nov. 4.

LATE SHOW posted a 2.5/06, 3.54m viewers, 1.3/05 in adults 25-54, 0.9/04 in adults 18-49 and 0.5/02 in adults 18-34. LATE SHOW finished ahead of "The Tonight Show" in adults 25-54 (1.3/05 vs. 1.1/04) and adults 18-49 (0.9/04 vs. 0.8/03, +13%) and tied in adults 18-34 (0.5/02, each).

Season-to-date, LATE SHOW leads "The Tonight Show" in adults 18-49 (0.9/03 vs. 0.8/03, +13%) and is tied in both adults 25-54 (1.2/04, each) and adults 18-34 (0.5/02, each).

THE LATE LATE SHOW WITH CRAIG FERGUSON delivered a 1.3/04 in households with 1.75m viewers. In key demographics, LATE LATE SHOW was up +14% in adults 25-54 (0.8/04 from 0.7/04), +20% in adults 18-49 (0.6/03 from 0.5/03) and +33% in adults 18-34 (0.4/02 from 0.3/02) compared to the same week last year.

THE LATE LATE SHOW beat "Late Night with Jimmy Fallon" in adults 25-54 (0.8/04 vs. 0.7/04, +14%), tied in adults 18-49 (0.6/03, each) and adults 18-34 (0.4/02, each) and was in a virtual tie in viewers (1.748m vs. 1.752m).





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