or


[11/21/11 - 08:50 AM]
ABC's "AMAs" is Up in Viewers and Key Demos with a 7-year High in Teens
ABC spins the numbers for Sunday, November 20.

[via press release from ABC]

ABC's "AMAs" is Up in Viewers and Key Demos with a 7-year High in Teens

Some early info on ABC's 2011 American Music Awards, ahead of the regular press release:

Opposite fierce competition on the evening, including a high rated down-to-the-wire "Sunday Night Football" contest (NY Giants-Philadelphia Eagles) and an NFL primetime overrun-boosted CBS, the "2011 American Music Awards" made ABC the dominant No. 1 non-sports network from 8:00-11:00 p.m. among Adults 18-49 (4.3/10), towering over CBS by 87% (2.3/5) and Fox by 72% (2.5/6 - 8:00-10:00 p.m. average). In addition, ABC's "AMA" broadcast won its 3-hour time period over "Sunday Night Football" to stand as the No. 1 TV show of the night across all key Women (W18-34/W18-49/W25-54), Teens 12-17 and Kids 2-11.

· The "American Music Awards" was up year to year in Total Viewers (+3% - 12.0 million vs. 11.7 million) and retained 100% of its Adult 18-49 audience (4.3/10). In fact, the "AMAs" grew year to year across virtually all key younger demographics: AD18-34 (+5%), W18-34 (+8%), M18-34 (+4%), W18-49 (+2%), M18-49 (+3%) and Teens 12-17 (+24%). In fact the "American Music Awards" posted its highest Teen 12-17 number in 7 years - since 2004.

· Despite the intense competition during primetime, ABC achieved Sunday night season highs with its coverage of the "2011 AMAs" among Total Viewers and Adults 18-49. In fact the show generated ABC's top Adult 18-49 number in the time period with entertainment programming in 9 months - since the "Academy Awards" on 2/27/11.

· An estimated 32.0 million viewers watched at least some portion of the "2011 American Music Awards" on ABC during its 3-hour broadcast - unduplicated Viewers 2+ watching 6 minutes or more of the broadcast.

Quick Take for Sunday, November 20, 2011 (Fast Affiliate Live + Same Day Ratings)

Opposite Fierce Competition from a Big "Sunday Night Football" Contest and an NFL Overrun-Driven CBS, ABC's "American Music Awards" is No. 1 in Key Demos

"AMAs" Score ABC's Top Adult 18-49 Entertainment Rating in the Slot in 9 Months

ABC's "2011 AMAs" is Up Year to Year in Viewers and Across Virtually All Key Younger Demos, While Achieving a 7-Year-High with Teens 12-17

"2011 American Music Awards" (8:00-11:00 p.m.) Opposite fierce competition on the evening, including a high rated and down-to-the-wire "Sunday Night Football" contest (NY Giants-Philadelphia Eagles) and an NFL primetime overrun-boosted CBS, the "2011 American Music Awards" made ABC the dominant No. 1 non-sports network from 8:00-11:00 p.m. among Adults 18-49 (4.3/10), towering over CBS by 87% (2.3/5) and Fox by 72% (2.5/6 - 8:00-10:00 p.m. average). In addition, ABC's "AMA" broadcast won its 3-hour time period over "Sunday Night Football" to stand as the No. 1 TV show of the night across all key Women (W18-34/W18-49/W25-54), Teens 12-17 and Kids 2-11.

· The "American Music Awards" was up year to year in Total Viewers (+3% - 12.0 million vs. 11.7 million) and retained 100% of its Adult 18-49 audience (4.3/10). In fact, the "AMAs" grew year to year across virtually all key younger demographics: AD18-34 (+5%), W18-34 (+8%), M18-34 (+4%), W18-49 (+2%), M18-49 (+3%) and Teens 12-17 (+24%). The "American Music Awards" scored its highest Teen 12-17 number in 7 years - since 2004.

· Despite the intense competition during primetime, ABC achieved Sunday night season highs with its coverage of the "2011 AMAs" among Total Viewers and Adults 18-49. The show generated ABC's top Adult 18-49 number in the time period with entertainment programming in 9 months - since the "Academy Awards" on 2/27/11.

· An estimated 32.0 million viewers watched at least some portion of the "2011 American Music Awards" on ABC during its 3-hour broadcast - unduplicated Viewers 2+ watching 6 minutes or more of the broadcast.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 11/20/11.





  [november 2011]  
S
M
T
W
T
F
S
  


· SUNDAY NIGHT FOOTBALL (NBC)





most recent ratings | view all posts
[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 10:47 AM]
FOX's "Grease: Live" Grows 20% in Total Viewers After 3 Days, FOX to Air Encore on Easter Sunday
FOX further spins the numbers for the week of January 25-31.

[02/05/16 - 10:29 AM]
CBS Multi-Platform Snapshot - Top Five Most Popular Programs on Various Platforms This Season
CBS further spins the numbers for the season to date.

[02/05/16 - 10:18 AM]
With Live + 3-Day Viewing, "Scorpion" Moves Up to the Week's #2 Program
CBS further spins the numbers for the week of January 25-31.

[02/05/16 - 09:10 AM]
The Third Episode of "DC's Legends of Tomorrow" Ranks #3 in the 8-9 Hour
The CW spins the numbers for Thursday, February 4.

[02/05/16 - 08:47 AM]
Thursday's Broadcast Ratings: FOX Tops Charts with "American Idol"
The network holds off second place CBS in both total viewers and adults 18-49.

[02/05/16 - 08:37 AM]
ABC's "Madoff" Mini-Series Closes with Solid Numbers on Thursday
ABC spins the numbers for Thursday, February 4.

[02/05/16 - 08:33 AM]
"Shades of Blue" Is Up vs. NBC's Regular-Program Slot Average Prior to "Shades" by 38%
NBC spins the numbers for Thursday, February 4.

[02/04/16 - 09:55 AM]
FYI(TM) Scores Best Month Ever Among Adults 18-49 for January
FYI spins the numbers for the month of January.

[02/04/16 - 08:49 AM]
Wednesday's Broadcast Ratings: FOX Continues Demo Reign with "American Idol"
The network also sees week-to-week growth from "Hell's Kitchen" among adults 18-49.

[02/03/16 - 03:46 PM]
E! Delivers January Ratings Success, Up 35% Among Total Viewers and 29% Among A18-49 in Primetime
E! spins the numbers for the month of January.

[02/03/16 - 12:58 PM]
DIY Network Grew P25-54 Impressions by 14% in January
DIY Network spins the numbers for the month of January.

[02/03/16 - 11:18 AM]
"Super Bowl Greatest Commercials 2016" Delivers Its Largest Audience Ever with 11.4 Million Viewers
CBS spins the numbers for Tuesday, February 2.

[02/03/16 - 08:44 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts with "Super Bowl's Greatest Commercials"
The two-hour special leads the night in both total viewers and adults 18-49.