[11/22/11 - 10:27 AM]
truTV Marks the Network's Youngest-Ever Weekly Primetime Median Age
Turner spins the numbers for the week of November 14-20.

[via press release from Turner]


truTV continues to appeal to younger viewers, with last week marking the network's youngest-ever weekly primetime median age (40). Remarkably, truTV's audience was four years younger than the same week a year ago.

The fifth season premiere of hit series Hardcore Pawn delivered 1.9 million total viewers last Tuesday night. The premiere earned Top Five rankings on basic cable in its time period for adults 18-49 (1,142,000), men 18-49 (731,000) and men 18-34 (373,000). Hardcore Pawn was up in key adult and men demos compared to the season four premiere, including +10% with adults 18-49 and +30% with men 18-34.

Operation Repo secured Top Five rankings for adults 18-34 and men 18-34 last Wednesday night at 9:30 p.m. Operation Repo earned strong time-period growth compared to a year ago, including +43% with adults 18-49.

Last Friday's Wipeout brought significant growth to the 8-9 p.m. time period versus last year, including +16% with adults 18-49 and +70% with men 18-34.


TBS's late-night series CONAN averaged 728,000 viewers, 504,000 adults 18-49 and 290,000 adults 18-34 last week. To date, CONAN premiere episodes in November are up 5% with adults 18-34 and up 4% with adults 18-49 compared to premieres in October. In time-shifted viewing, a special week of CONAN shows from New York Oct. 31 - Nov. 3 delivered 864,000 viewers (+14% vs. Live+Same Day), 623,000 adults 18-49 (+16%) and 378,000 adults 18-34 (+22%). Conan O'Brien's visit to New York - which included stunts delivering Chinese food, making pizza, driving a pedicab and officiating at a wedding - was a huge hit online. TeamCoco.com traffic topped more than 2.5 million weekly page views, up 50% from the prior week and 181% compared to the prior month. Fans watched more than 731,000 CONAN video clips, up 52% from the prior week and up 404% from the prior month. It ranked as the site's #1 week for page views since May 8.

The Big Bang Theory continues to be a strong performer for TBS. The show took 15 of the Top 20 sitcom rankings with viewers and adults 18-49 and 14 of the Top 20 with adults 18-34. The most-watched episode of the week aired at 8:30 p.m. Tuesday, delivering 2,569,000 viewers.

Cartoon Network

Across the third week of November 2011, Cartoon Network's average early evening (Mon-Sun, 7-9 p.m.) delivery grew by double digits across all targeted kid demos. Compared to the same week in 2010, average kids 6-11 delivery (701,000) grew by 15%, kids 2-11 (989,000) by 11% and kids 9-14 (543,000) by 23%. Similarly, total day delivery also improved across the board: kids 6-11 delivery (347,000) grew by 5%, kids 2-11 (531,000) by 2% and kids 9-14 (266,000) by 16%.

Cartoon Network was the #1 television network 7-9 p.m. for all boy demos - 2-11, 6-11, 9-14 - on Monday, Wednesday and Thursday night. Tuesday scored as the #1 network 7-9 p.m. among boys 2-11 and 9-14, and Friday night ranked #1 in the time period among boys 9-14.

Monday night's presentation of Regular Show (8:15 p.m.) was the #1 telecast of entire week among boys 9-14 and ranked #1 in its time period among all networks among boys 2-11, 6-11 and 9-14. Adventure Time (8 p.m.) charted as the #1 telecast of the day among boys 2-11 and 6-11, and was the #1 telecast in its time period among all boys. Additional animated comedy series Johnny Test (7 p.m.), and MAD (8:30 p.m.) each ranked #1 in their time periods among all boys, while The Amazing World of Gumball (7:30 p.m.) ranked #1 in its time period among boys 2-11 and 6-11.

Additional Cartoon Network ratings highlights include Tuesday Night (7-9 p.m.), which earned delivery gains across all kids and boys 2-11 and 6-11 compared to the same time period in 2010, and the Thursday night telecast of Adventure Time (7:30 p.m.) was the #1 telecast of the day among boys 2-11 and 6-11. The Cartoon Network premiere of Cloudy with a Chance of Meatballs (Saturday, 7 p.m.) was the #1 telecast of the day among boys 9-14 and ranked #1 in its time period among all boys 2-11, 6-11 and 9-14.

Adult Swim

A new episode of Adult Swim's Emmy-winning original series Robot Chicken (Sunday, 11:30 p.m.) ranked #1 in its time period among adults 18-34, adults 18-49 and men 18-34. The animated series posted solid delivery growth among adults 18-34 (892,000/ up 20%) and adults 18-49 (1,166,000/ up 15%). Moreover, premiere episodes of Family Guy (Monday, 11 p.m.) and American Dad (Friday, 10 p.m.) both earned significant delivery growth among most demos vs. the same time period last year. Delivery gains for Family Guy ranged between 8% and 30% among young adults and young men; delivery gains for American Dad ranged between 27% and 71%.

Across the third week of November 2011, Adult Swim ranked #1 on basic cable for Total Day Delivery of adults 18-34, adults 18-24, adults 18-49, men 18-34, men 18-24 and ranked #2 behind ESPN among men 18-49. Compared to the same time period last year, delivery among adults 18-34 (556,000) grew by 6%, adults 18-24 (308,000) by 8%, men 18-34 (313,000) by 1% and men 18-24 (183,000) by 12%.

Adult Swim programming - including Family Guy, Robot Chicken, American Dad and Aqua Teen Hunger Force - accounted for 21 of the top 50 telecasts for the week on basic cable among adults 18-34, and 20 of the Top 50 among men 18-34, both more than any other network.

  [november 2011]  


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