or


[11/28/11 - 08:52 AM]
ABC's "Once Upon a Time" Returns with Series Highs in Teens and Kids
ABC spins the numbers for Sunday, November 27.

[via press release from ABC]

ABC's "Once Upon a Time" Returns with Series Highs in Teens and Kids

During the 7 o'clock hour opposite CBS' huge 1-hour NFL overrun, ABC's America's Funniest Home Videos was up over its most recent telecast two weeks ago, achieving season highs with viewers and young adults. In fact, the show drew its biggest audience in nearly 9 months and equaled its highest young adult performance since the beginning of May - since 3/6/11 and 5/1/11, respectively.

Up against sports-fueled competition during the 8 o'clock hour from Sunday Night Football game (Pittsburgh-Kansas City) on NBC and CBS' NFL overrun-driven programming, ABC's Once Upon a Time returned after being preempted the prior week for the American Music Awards with impressive results. TV's #1 new drama in Adults 18-49, Once Upon a Time jumped over its lead-in at 8pm by 3.1 million viewers and by 89% with young adults and gained audience throughout its broadcast. The wide-appealing ABC freshman series finished #2 in the hour to Sunday Night Football with Adults 18-34, while ranking #1 across all key Women (W18-34/W18-49/W25-54) and as the #1 broadcast show with Teens 12-17 and Kids 2-11. In fact, Once Upon a Time stood as Sunday's #1 entertainment program across the Women demos and as the night's top-rated non-sports broadcast show with Kids.

· Spiking over its most recent telecast with Teens 12-17 (+18%) and Kids 2-11 (+31%), Disney-owned Once Upon a Time posted series-high numbers on both Nielsen measures.

From 9-11pm, ABC's Hallmark Hall of Fame - Mitch Albom's Have a Little Faith gained viewers from its first hour to second hour and improved its 2-hour time period over the same night last year by 2.5 million viewers.

Quick Take for Sunday, November 27, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC's "America's Funniest Home Videos" Hits Season Highs with Viewers And Young Adults, Attracting its Biggest Overall Audience in Nearly 9 Months

TV's No. 1 Freshman Drama in Adults 18-49, ABC's "Once Upon a Time" Returns After Being Preempted as Sunday's No. 1 Non-Sports Show Across Key Women

Spiking Over its Last Airing, "Once Upon a Time" Hits Series Highs in Teens and Kids

Building Audience from its First Hour to its Second Hour, ABC's "Hallmark Hall of Fame - Mitch Albom's Have a Little Faith" Improves its Slot by 2.5 Million Viewers

"America's Funniest Home Videos" (7:00-8:00 p.m.)

During the 7 o'clock hour opposite CBS' huge 55-minute NFL overrun (Denver-San Diego), ABC's "America's Funniest Home Videos" was up over its most recent telecast two weeks ago, achieving season highs with viewers (7.6 million) and young adults (1.8/4). In fact, the show drew its biggest audience in nearly 9 months and equaled its highest young adult performance since the beginning of May - since 3/6/11 and 5/1/11, respectively.

"Once Upon a Time" (8:00-9:00 p.m.)

Up against sports-fueled competition during the 8 o'clock hour from NBC's "Sunday Night Football" game (Pittsburgh-Kansas City) on NBC and CBS' NFL overrun-driven programming, ABC's "Once Upon a Time" returned after being preempted the prior week for the "American Music Awards" with impressive results. TV's No. 1 new drama in Adults 18-49, "Once Upon a Time" jumped over its lead-in at 8:00 p.m. by 3.1 million viewers (10.7 million vs. 7.6 million) and by 89% with young adults (3.4/8 vs. 1.8/4) and gained audience throughout its broadcast. The wide-appealing ABC freshman series finished No. 2 in the hour to football with Adults 18-34, while ranking No. 1 across all key Women (W18-34/W18-49/W25-54) and as the No. 1 broadcast show with Teens 12-17 and Kids 2-11.

· "Once Upon a Time" stood as Sunday's No. 1 entertainment program across the Women demos and as the night's top-rated non-sports broadcast show with Kids.

· Spiking over its most recent telecast with Teens 12-17 (+18%) and Kids 2-11 (+31%), Disney-owned "Once Upon a Time" posted series-high numbers on both Nielsen measures.

"Hallmark Hall of Fame - Mitch Albom's Have a Little Faith" (9:00-11:00 p.m.)

From 9:00-11:00 p.m., ABC's "Hallmark Hall of Fame - Mitch Albom's Have a Little Faith" gained viewers from its first hour to second hour (6.4 million to 6.6 million) and improved its 2-hour time period over the same night last year by 2.5 million viewers (6.5 million vs. 4.0 million = "Housewives" and "Brothers & Sisters" encores).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 11/27/11.





  [november 2011]  
S
M
T
W
T
F
S
  


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· HAVE A LITTLE FAITH (ABC)
· ONCE UPON A TIME (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)





most recent ratings | view all posts
[03/28/17 - 01:22 PM]
24-Hour Disney Junior Channel Celebrates 4 Years at #1 Turbocharged by "Mickey and the Roadster Racers"
Disney Channel spins the numbers for the quarter to date.

[03/28/17 - 11:44 AM]
Nickelodeon Wins 1Q 17 with All Kids' Demos, Marks Yearly Growth and Captures All Top Ten Shows for Kids 2-11 and Kids 6-11
Nickelodeon spins the numbers for the quarter to date.

[03/28/17 - 08:43 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock wins the evening among total viewers as well as adults 18-49.

[03/27/17 - 01:02 PM]
"RuPaul's Drag Race" Sashays Over to VH1 with Most Watched Episode in Franchise History
VH1 spins the numbers for Friday, March 24.

[03/27/17 - 12:51 PM]
2017 NCAA Tournament Scores Increases in Television Viewership Through Elite 8, Along with All-Time Records Across Digital and Social Platforms
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/27/17 - 12:50 PM]
"Big Little Lies" Achieves Series High as It Approaches Finale This Sunday, April 2
HBO further spins the numbers for the series to date.

[03/27/17 - 08:24 AM]
Sunday's Broadcast Ratings: CBS Gets a Boost from NCAA Overrun
The Eye wins the night among total viewers and adults 18-49.

[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.