[12/14/11 - 11:46 AM]
Style Network Delivers Best Year Ever Becoming Fastest Growing Cable Network in 2011
The Style Network spins the numbers for the year to date.

[via press release from Style]


Network Records Year-Over-Year Double Digit Increases Across All Key Demos Up +52% in W18-34, +33% in W18-49, +49% A18-34 and +16% in Total Viewers

Style Joins NBCUniversal's Entertainment & Digital Networks and Integrated Media Division's Bravo, Oxygen, mun2, Telemundo, Fandango and Television Without Pity, in Achieving Record Highs

LOS ANGELES - December 14, 2011 - The Style Network marked its best year ever becoming the fastest growing cable network in 2011, according to Nielsen. Now reaching more than 75 million subscribers, the network delivered double-digit growth across all key demos, boasting its most watched year ever in primetime up +52% W18-34, +49% A18-34, +33% W18-49 and +16% in total viewers, while lowering its median age by more than four years to 40.

Style's 2011 growth was fueled by the success of its popular original series "Jerseylicious," "Tia & Tamera," "Big Rich Texas," "Giuliana & Bill" and "Glam Fairy." The freshman series "Tia & Tamera," was the network's most watched series ever, which delivered nearly one million total viewers and demonstrated its young female appeal by outperforming the CW's primetime average by +12% in W18-34. Also, "Big Rich Texas," the network's second most watched freshman series ever was one of the year's fastest growing new series across all cable networks, increasing +74% from premiere to finale among total viewers. The recent premiere of "Glam Fairy" debuted as Style's 2nd most watched series premiere ever, while returning series "Jerseylicious" and "Giuliana & Bill" also posted their largest audiences ever with the 4th season of "Giuliana & Bill" +23% in total viewers and +11% in W18-49 over its prior season. The Style network - one of the cable entertainment brands of NBCUniversal -- including Bravo, E!, mun2, Oxygen, Sprout, Syfy and USA - helped NBCUniversal deliver the #1 audience of affluent and educated viewers in all of television. Additionally, Style joins NBCUniversal's Entertainment & Digital Networks and Integrated Media Division's Bravo, Oxygen, mun2, Telemundo, Fandango and Television Without Pity, in achieving record highs for their businesses.

"This year has been full of milestones, firsts and 'best-evers' for Style," said Salaam Coleman Smith, President, The Style Network. "We launched three of our most successful freshman series with 'Tia & Tamera,' 'Big Rich Texas' and 'Glam Fairy' and saw tremendous growth in our returning series 'Jerseylicious' and 'Giuliana & Bill.' With another rich development slate coupled with the strength of our returning series, we look forward to another record-breaking year in 2012."

Style achieved the largest year-over-year primetime growth among W18-49 (+33%) of any mid-tier cable network and three of Style's original series delivered more than 500,000 total viewers including "Tia & Tamera," "Jerseylicious" and "Giuliana & Bill."

Style's digital properties also delivered impressive gains this year with Mystyle.com increasing its average monthly unique visitors to 561,000, while registering 8 million video views this year-to-date, up +7% over last year, according to Omniture. The network's social media sites attracted more than 3 million followers with @mystylequicktip reaching close to one million followers and the "Jerseylicious" Facebook page had 40 million plus impressions in 2011. Style's momentum also continued in the marketplace with numerous multi-platform sponsors including Macy's Hotel Collection, Progresso, Ikea and NYX Cosmetics among others which contributed to a 15 percent revenue increase in advertising sales for 2011.

Source: Nielsen, 2011 YTD (12/27/10-11/20/11) L+7 blended with L + SD Data through 12/24/11 vs. year-ago equivalent (primetime = Mon-Sun 8-11 P). Fastest growing ad-supported network based on Nielsen Universe Estimate from Dec '12 vs. Dec '11 (excluding sports networks). Individual series performance based on primary time period avg (L+SD). CW primetime avg based on Aug - Oct '11, mirroring Tia & Tamera's season. Largest growth among 65-80 million homes based on avg Universe Estimate from Jan-Dec '11. MyStyle video views based on Omniture, SiteCatalyst January 2011-December 2011 vs. Year Ago Equivalent.

About The Style Network

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 75 million cable and satellite subscribers and is the fastest growing women's network in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Glam Fairy," "Big Rich Texas," "Clean House New York," "How Do I Look?," "Kimora: Life in the Fab Lane," "Too Fat for 15: Fighting Back" and "Ruby." The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.

  [december 2011]  


most recent ratings | view all posts
[03/23/18 - 01:06 PM]
Oxygen Media's "Aaron Hernandez Uncovered" Becomes Highest Rated True Crime Program in Network History with 1.05 Million Total Viewers
Oxygen further spins the numbers for Saturday, March 17 and Sunday, March 18.

[03/23/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS, NCAA Hold Off Push from ABC, NBC
The Peacock's "Chicago Fire" edges the Alphabet's "Station 19" in the firefighter drama showdown.

[03/22/18 - 08:10 AM]
Wednesday's Broadcast Ratings: FOX Finales Win Tight Demo Race
The network edges ABC, CBS and NBC by one-tenth of a ratings point.

[03/21/18 - 08:16 AM]
Tuesday's Broadcast Ratings: "The Voice" Keeps NBC on Top
The Peacock leads the evening among total viewers and adults 18-49.

[03/20/18 - 08:18 AM]
Monday's Broadcast Ratings: "The Voice" Tops "American Idol" in Second Showdown
NBC wins the evening in both total viewers and adults 18-49.

[03/19/18 - 08:48 AM]
Sunday's Broadcast Ratings: NCAA Overrun Pushes CBS on Top
The Eye wins the night in total viewers but shares adults 18-49 honors with ABC.

[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.