or


[12/20/11 - 10:00 AM]
VH1 Drives Primetime Viewership Gains in 2011
VH1 spins the numbers for the year to date.

[via press release from VH1]

VH1 Drives Primetime Viewership Gains in 2011

December Marks VH1's 7th Consecutive Month of Year-Over-Year Growth In Primetime

"T.I. & Tiny: The Family Hustle" Ranks As the 3rd Highest Rated New Basic Cable Series for 2011

VH1 Finishes the Year as the #1 Non-Sports Cable Network Among Women on Monday Nights

VH1 Experiences Hyper Social Growth in 2011; Ranks as a Top Social TV Network

NEW YORK, Dec. 20, 2011 -- VH1 increased viewership across the board in 2011, fueled by such hit original series as the scripted "Single Ladies," the year's 3rd highest rated new basic cable series "T.I. & Tiny: The Family Hustle," social media darling "Basketball Wives" and viewer favorite "Love & Hip Hop."

VH1's total viewer impressions in primetime for 2011 are up 6%, averaging 532,000 viewers. Impressions for viewers in the 18-49 demo are up +8%, averaging 344,000 viewers. The increases are even higher in the women demos -- up +15% among women 18-49 and up +13% among women 18-34.

The network's momentum built as the year progressed. Primetime ratings in the 18-49 adult demo in the fourth quarter have increased 50% compared to the same time period in 2010, averaging a .3. Viewership impressions for the same group and time period increased 38%, averaging 363,000 viewers. As a result, VH1 will finish fourth quarter as the #1 non-sports cable network among women 18-49 on Monday nights.

The growth was even stronger among women viewers. VH1 averaged a .5 in the Women 18-49 demo, up +67% compared to the same time period last year. The network saw a +50% increase in Women 18-34 ratings, averaging a .6 with this group.

In 2011, VH1 experienced hyper social growth, including attracting a total of 5 million Facebook fans, a 1700% year-over-year growth; and consistently ranking as a top 10 brand on Foursquare. Several of VH1's shows trended regularly on Twitter including Mob Wives, Basketball Wives and Love & Hip Hop. As a result, VH1 garnered the distinction as one of the most social television networks by Trendrr, a list it actually topped in July. In addition, VH1 saw significant growth across its multiple platforms and screens. VH1 Digital generated a +28% increase in video streams year-over-year, while VH1 Mobile drove a +21% increase in monthly visitors to the mobile over the past year.

Below are additional show highlights for VH1 this past year:

The first two episodes of "T.I. & Tiny: The Family Hustle" premiered on December 5, making VH1 the #1 non-sports cable network of the night. The first episode scored a 1.9 in the 18-49 demo, while the second episode rose to a 2.0 in the demo. The premiere episode attracted 4.3 million total viewers when combined with its 11PM* encore. The second episode brought in over 4.5 million total viewers when combined with its 11:30 PM encore. The series currently ranks as the 3rd highest rated new basic cable series for 2011.

Premiere episodes of the second season of "Love & Hip Hop" have been averaging a 1.9, placing the show as the #8 highest rated series on cable for the year.

The third season finale of "Basketball Wives "on August 8 scored a 1.6 in the key P18-49 demo making it the highest rated VH1 telecast since May 2009 and attracted 2.6 million total viewers. When combined with its 10PM* encore episode, the series brought in 4.6 million total viewers to VH1 Monday night. "Basketball Wives" was also rated the most social primetime program in July according to SocialGuide. The first-ever survey done by SocialGuide, tracks cable networks and its social data sourced (Twitter, Facebook, including total comments, unique commenters, and average followers per unique).

The season finale of VH1's first hour-long scripted series "Single Ladies " also drew a season-high 1.4 rating in the adult 18-49 demo and 2.2 million total viewers. When combined with its 11PM* encore, "Single Ladies" drew in 3.3 million total viewers. Across its movie and eight premieres, "Single Ladies" averaged 2.9 million total viewers for premiere and first encores.

For additional information on VH1 follow @VH1 on Twitter or "Like" VH1 on Facebook, and visit VH1.com for all the latest in music and celebrity news.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 98 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.

*All times ET





  [december 2011]  
S
M
T
W
T
F
S
    


· BASKETBALL WIVES (VH1)
· LOVE & HIP HOP (VH1)
· SINGLE LADIES (CENTRIC)
· TI & TINY: THE FAMILY HUSTLE (VH1)





most recent ratings | view all posts
[03/26/24 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (+1% - 925,000 vs. 912,000), posting its largest overall audience in 3 years - since the 2020-2021 season.

[03/26/24 - 10:04 AM]
Netflix Top 10 Week of Mar. 18: "Irish Wish" and "The Gentlemen" Take the Top Spots
"3 Body Problem," the new sci-fi series from David Benioff, D. B. Weiss, and Alexander Woo, began its invasion in second place with 11M views over four days.

[03/26/24 - 10:04 AM]
ESPN Platforms Deliver Most-Watched Women's NCAA Tournament First Round on Record
First Round action amassed 1.5 billion total minutes viewed, making it the most-consumed First Round on record.

[03/26/24 - 09:42 AM]
Top Original Series on Discovery, HGTV, Food Network, Investigation Discovery and TLC Helped Drive Warner Bros. Discovery to Deliver a 40 Percent Share of Adult Viewing on Sunday, March 17
In addition, WBD's strong March 17 performance was bolstered by the HBO original series "Curb Your Enthusiasm."

[03/20/24 - 12:41 PM]
Epic Drama "9-1-1" Scores Big on New Broadcast Home, ABC
After three days of viewing on its new broadcast home - ABC - as well as on Hulu and digital platforms, "9-1-1" jumped to 8.85 million Total Viewers, marking its most-watched multiplatform telecast since November 2022.

[03/20/24 - 09:15 AM]
"The Oscars" Tops 21 Million Multiplatform Viewers to Hit 4-Year High
After seven days of viewing on ABC, Hulu and digital platforms, the 96th Oscars grew to 21.01 million Total Viewers and hit a 4.35 rating among Adults 18-49.

[03/19/24 - 05:22 PM]
ABC's "The Bachelor" Hits 2-Year High in Total Viewers
"The Bachelor" skyrocketed +178% after just three days of multiplatform viewing (0.68 rating to 1.89 rating) and picked up an additional +2.44 million Total Viewers (3.82 million to 6.26 million).

[03/19/24 - 08:46 AM]
Netflix Top 10 Week of Mar. 11: "Damsel" and "The Gentlemen" Continue Their Reigns at No. 1
Fan-favorite "Avatar: The Last Airbender" held strong in second place in its fourth week on the list with 5.2M views.

[03/19/24 - 07:19 AM]
ESPN's Most-Watched Season of "NBA Saturday Primetime on ABC" in Five Years
The 2023-24 campaign averaged 3,133,000 viewers, up 12 percent from last year (2,801,000).

[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.