[01/04/12 - 03:26 PM]
ABC Family's "Pretty Little Liars" Returns Strong; "The Lying Game" Hits Series Highs
ABC Family spins the numbers for Monday, January 2.

[via press release from ABC Family]

Ratings Highlights for Monday, January 2, 2012 - National Ratings

Return of "Pretty Little Liars" is Monday's #1 TV Telecast in Females 12-34, and the #1 Scripted Cable Telecast in Women 18-34 and Women 18-49

~2B Debut Tops the Season 2A Average and Summer 2A Finale by Double-Digit Percentages

"Pretty Little Liars" Generates More Social Media Buzz Than Any Other Broadcast or Cable Show on Monday, Ranking #1 on Trendrr; Generates Over 800,000 Tweets and is Monday's #1 Show on Social Check-In Site, GetGlue

"The Lying Game" Hits Series Highs in Total Viewers and Key Demos

~Monday's #2 Show on GetGlue, behind only "Pretty Little Liars"

"Pretty Little Liars" (8:00-9:00 p.m.)

The 2B season debut of social media sensation "Pretty Little Liars" ranked as Monday's #1 TV telecast in Females 12-34 (2.0 million/4.5 rating), the #1 scripted cable telecast in Women 18-34 (991,000/3.0 rating) and Women 18-49 (1.4 million/2.1 rating), and the #2 scripted cable telecast for the day in Total Viewers (3.3 million). Furthermore, Monday's debut ranked among the series' Top 5 telecasts to date (35 total) in Total Viewers and all target Viewer and Female demos.

A social media phenomenon "Pretty Little Liars" received more media buzz than any other broadcast or cable show on Monday, according to several independent tracking services, ranking #1 on Trendrr. In addition, the show generated over 800,000 Tweets according to TweetReach, and ranked as the #1 show on social check-in site GetGlue.

· The Winter 2B premiere of "Pretty Little Liars" soared over its season 2A summer average (6/14-8/30/11) by huge margins, including by 27% in Total Viewers (3.3 million vs. 2.6 million), by 35% among Adults 18-34 (1.2 million vs. 888,000), by 31% among Adults 18-49 (1.7 million vs. 1.3 million) and by 35% among Viewers 12-34 (2.3 million vs. 1.7 million).

"The Lying Game" (9:00-10:00 p.m.)

The 1B premiere of "The Lying Game" hit series highs in Total Viewers (1.8 million), Adults 18-34 (579,000/0.9 rating), Women 18-34 (461,000/1.4 rating), Adults 18-49 (829,000/0.7 rating), Women 18-49 (648,000/1.0 rating), Viewers 12-34 (1.2 million/1.3 rating) and Females 12-34 (1.0 million/2.2 rating), ranking as cable's #1 scripted telecast in the hour in Females 12-34.

· "The Lying Game" also generated solid media buzz, ranking as Monday's #2 show on GetGlue, behind only "Pretty Little Liars," with the show trending on Twitter during the episode.

· The 1B premiere of "The Lying Game" easily out-performed the season 1A average across the board, including by 38% in Total Viewers (1.8 vs. 1.3 million), 36% in Adults 18-34 (579,000 vs. 427,000), 38% in Adults 18-49 (829,000 vs. 601,000) and 53% in Viewers 12-34 (1.2 million vs. 821,000).

Source: NTI, 1/2/12, Live + Same Day. Social Media Sources: Twitterfeed, Trendrr and GetGlue.

  [january 2012]  


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