[01/04/12 - 09:58 AM]
PBS Kids Reports Growth Across All Platforms in 2011
PBS spins the numbers for 2011 to date.

[via press release from PBS]


With Top-Ranked Educational Properties, PBS KIDS is Reaching More Children with More Free Content Across All Platforms than Any Other Children's Media Company

PASADENA, CA - January 4, 2012 - Today, PBS KIDS announced from the Television Critics Association's Winter Press Tour that it is serving more of America's children with more free content across all platforms than any other children's media company.

In its current season-to-date, PBS has reached 61 percent of kids ages 2-8 years old, and 22.6 million children ages 2-11 (NPower full-day reach for all PBS stations, September 19 - December 20, 2011). Moms supported tune-in as well; PBS KIDS was number one in November among moms ages 18-49 with children under the age of 3, with PBS KIDS programs holding the top five spots among their most-watched children's series.

Widely popular literacy and science curriculum-based series - CURIOUS GEORGE, THE CAT IN THE HAT KNOWS A LOT ABOUT THAT! and SUPER WHY- were consistently rated as top-10 kids programs for children (ages 2-5) throughout 2011, according to Nielsen NPower national program ratings.

Programming specials also drove record viewership. Over the Thanksgiving holiday, 4.5 million children (ages 2-11) tuned into the CURIOUS GEORGE Holiday Spectacular. The PBS KIDS special A Very Monkey Christmas netted an 11.7 rating among kids (ages 2-5), making it the highest rated children's television special in the U.S. among kids (ages 2-5) and with moms of young children. Earlier in the year, over 1.7 million kids (ages 2-11) tuned in for the premiere of the DINOSAUR TRAIN movie Dinosaur Big City, one of the most-watched kids' shows in August, based on Nielsen data (NPower, Live+7 AA).

"PBS KIDS is serving kids with the most rigorously researched educational content available," said Lesli Rotenberg, Senior Vice President, Children's Media, PBS. "And more kids are exploring and learning across a variety of media platforms, which allows us to deliver tailored and highly effective educational experiences to help all children build the skills they need to succeed in school and in life."

Online, PBS KIDS continues to be the go-to location for kids and parents. With over 11.7 million unique visitors in November, PBSKIDS.org had a 20 percent increase over a year ago (Google Analytics, November 2010 - November 2011). The site also continues to be the number one source of free online video, serving an average of 98 million video streams per month.

Apps are also growing in popularity. PBS KIDS has launched 14 educational mobile apps to date, downloaded over 1.5 million times. A free PBS KIDS Video App launched on the iPad in May 2011 and was expanded to the iPhone and iPod touch in December. The app has led to an increase in video streams; in November PBS KIDS served 158 million combined streams on the app and online.

"Over the past year, PBS KIDS has extended its top position as the most popular source for children's video online, with a commitment to meet the demand of kids and families," said Jason Seiken, Senior Vice President, Interactive, Product Development & Innovation, PBS. "We also launched two augmented reality games, and are currently developing a 3D-rendered collaborative game, always with the goal of using innovative technologies to create effective learning experiences for today's kids."

PBS KIDS also continues to be recognized with industry awards. In 2011, PBS KIDS won 12 Daytime Emmy Awards, earning more Daytime Emmy Awards for its children's programming than any other broadcast or cable network for the 14th consecutive year.

As high ratings, online and mobile content usage, and awards demonstrate, PBS KIDS is increasingly serving children wherever they live, learn, and play - on TV, online, through mobile devices, in the classroom, and with a new line of educational toys.


PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom, or follow PBS KIDS on Twitter and Facebook.

  [january 2012]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[10/06/15 - 09:30 AM]
"Scorpion" Grows in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, October 5.

[10/06/15 - 09:03 AM]
"48 Hours: The Doctor's Daughter" Is Saturday's #1 Non-Sports Broadcast with Viewers
CBS spins the numbers for Saturday, October 3.

[10/06/15 - 08:40 AM]
"Blindspot" Retains 96% of Last Week's 18-49 Rating
NBC spins the numbers for Monday, October 5.

[10/06/15 - 08:35 AM]
Monday's Broadcast Ratings: "Voice," "Blindspot" Keep NBC on Top
The Peacock leads the night in total viewers and adults 18-49 for the third consecutive week.

[10/06/15 - 08:28 AM]
"Dancing with the Stars" Is Monday's Most Social Program for the 4th Week in a Row
ABC spins the numbers for Monday, October 5.

[10/05/15 - 03:34 PM]
Discovery Channel Delivers Third Consecutive Record-Breaking Quarter in Ratings and Viewership
Discovery spins the numbers for the third quarter of 2015.

[10/05/15 - 01:43 PM]
Major League Baseball Delivers FOX Sports a Triple Crown in 2015
FOX Sports spins the numbers for its MLB coverage to date this season.

[10/05/15 - 01:34 PM]
Velocity Rings in Four Year Anniversary with Its Best Third Quarter Ever in Primetime
Velocity spins the numbers for the third quarter of 2015.

[10/05/15 - 10:59 AM]
FOX 3-Day Ratings: "Empire" Jumps 40% in Adults 18-49; Tops #2 Show by More Than 2 Full Rating Points
FOX further spins the numbers for Wednesday, September 30.

[10/05/15 - 09:43 AM]
Series Premiere of "Code Black" Grows by Nearly 3 Million Viewers and 53% in Adults 18-49 with Live +3-Day Viewing
CBS further spins the numbers for Wednesday, September 30.

[10/05/15 - 09:39 AM]
Momentum Gaining for Discovery Family Channel with Growth Across All Dayparts in 3Q15
Discovery Family Channel spins the numbers for the third quarter of 2015.

[10/05/15 - 08:33 AM]
"Quantico" Spikes Over Its Lead-In, Holds Its Debut Rating and Boosts Its Slot by 46%
ABC spins the numbers for Sunday, October 4.

[10/05/15 - 08:32 AM]
Sunday's Broadcast Ratings: NFL Puts NBC on Top; Sparks FOX Growth
The latter's hour worth of coverage bumps up its comedies by double digits from last week's premieres.

[10/05/15 - 08:12 AM]
Saints Overtime Win Over Cowboys Is Up 8% from the "SNF" Matchup for Week 4 of the NFL Season in 2014
NBC spins the numbers for Sunday, October 4.

[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.