or


[01/05/12 - 11:44 AM]
ABC Family's "Switched at Birth" is Tuesday's #1 Scripted Cable Show in Key Demo; Launch of "Jane by Design" is Solid
ABC Family spins the numbers for Tuesday, January 3.

[via press release from ABC Family]

Ratings Highlights for Tuesday, January 3, 2012 - National Ratings

Last Summer's #1 New Cable Series in Target Demographics, the Winter Premiere of "Switched at Birth" Ranks as Tuesday's #1 Scripted Cable Telecast in Women 18-34, Women 18-49 and Females 12-34

~Surges Over Year-Ago Time Period Levels by Triple-Digit Percentages

Launch of "Jane By Design" is Cable's #1 Scripted Telecast at 9 O'Clock in Females 12-34, and TV's #1 Telecast in Females Teens

~Posts Solid Gains Over Year-Ago Time Period Averages Across the Board

"Switched at Birth" (8:00-9:00 p.m.)

The return of last summer's #1 new cable series, "Switched at Birth," ranked as Tuesday's #1 scripted cable telecast in Women 18-34 (611,000/1.8 rating), Women 18-49 (1.0 million/1.6 rating) and Females 12-34 (1.2 million/2.6 rating), and TV's #1 telecast for the entire day in Female Teens (570,000/4.9 rating).

· In its time period, "Switched at Birth" was TV's #1 telecast in Females 12-34 and Female Teens, cable's #1 telecast in Women 18-34 and Women 18-49, and ranked a solid #3 in Total Viewers (2.7 million), Adults 18-34 (756,000/1.1 rating) and Adults 18-49 (1.3 million/1.0 rating).

· "Switched at Birth" posted impressive triple-digit time period percent increases year to year across all demos, including by 230% in Total Viewers (2.7 million vs. 818,000), by 259% in Women 18-34 (611,000 vs. 170,000), by 367% in Women 18-49 (1.0 million vs. 214,000) and by 363% in Females 12-34 (1.2 million vs. 259,000).

"Jane By Design" (9:00-10:00 p.m.)

The series launch of "Jane By Design" ranked as the #1 scripted cable telecast at 9 p.m. in Females 12-34 (828,000/1.8 rating), TV's #1 telecast in Females Teens (422,000/3.6 rating), and earned solid Top 5 time period cable ranks in Women 18-34 (#4 - 407,000/1.2 rating), Women 18-49 (#4 - 607,000/0.9 rating) and Viewers 12-34 (#3 - 937,000/1.0 rating).

· "Jane By Design" out-delivered year-ago time period averages across the board, including by 23% in Total Viewers (1.6 vs. 1.3 million), by 33% in Women 18-34 (407,000 vs. 307,000), by 54% in Women 18-49 (607,000 vs. 393,000), by 63% in Females 12-34 (828,000 vs. 508,000) and by 109% in Female Teens (422,000 vs. 202,000).

Source: NTI, 1/3/12, Live + Same Day.





  [january 2012]  
S
M
T
W
T
F
S


· JANE BY DESIGN (ABC FAMILY)
· SWITCHED AT BIRTH (ABC FAMILY)









most recent ratings | view all posts
[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.

[12/16/14 - 11:53 AM]
Syfy's "Ascension" Takes Off During First Night Premiere, Transporting 1.8 Million Total Viewers
Syfy spins the numbers for Monday, December 15.

[12/16/14 - 09:52 AM]
"60 Minutes" in Top 10 for Eighth Week in a Row
CBS spins the numbers for Sunday, December 14.