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[01/05/12 - 08:36 AM]
Wednesday's Broadcast Ratings: "Modern Family" Helps ABC Coast to Victory
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for wednesday, january 4, 2012)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (9.38 million viewers, #1; adults 18-49: 3.3, #1) was the top draw on the first Wednesday of 2012 thanks to new episodes of "The Middle" (9.95 million viewers, #2; adults 18-49: 3.0, #3), "Suburgatory" (8.73 million viewers, #3; adults 18-49: 2.9, #4), "Modern Family" (13.98 million viewers, #1; adults 18-49: 5.6, #1), "Happy Endings" (7.73 million viewers, #8; adults 18-49: 3.3, #2) and "Revenge" (7.96 million viewers, #7; adults 18-49: 2.5, #5).

The silver then went to CBS (8.20 million viewers, #2; adults 18-49: 2.0, #2) with the return of "I Get That a Lot" (8.32 million viewers, #4; adults 18-49: 2.3, #6) followed by repeats of "Criminal Minds" (8.21 million viewers, #5; adults 18-49: 2.0, #7) and "CSI: Crime Scene Investigation" (8.06 million viewers, #6; adults 18-49: 1.7, #8).

Next up was NBC (3.84 million viewers, #3; adults 18-49: 1.0, #T3) with repeats of "Up All Night" (3.52 million viewers, #11; adults 18-49: 1.0, #T11), "Whitney" (3.14 million viewers, #12; adults 18-49: 1.0, #T11), "Harry's Law" (4.46 million viewers, #9; adults 18-49: 0.8, #T13) and "Law & Order: Special Victims Unit" (3.72 million viewers, #10; adults 18-49: 1.1, #10).

Meanwhile, FOX (2.69 million viewers, #4; adults 18-49: 1.0, #T3) served up an encore of "Glee" (2.35 million viewers, #14; adults 18-49: 0.8, #T13) alongside a new "Mobbed" (3.02 million viewers, #13; adults 18-49: 1.2, #9) special.

And finally, repeats of "The Secret Circle" (0.97 million viewers, #15; adults 18-49: 0.3, #T15) and "The Secret Circle" (0.84 million viewers, #16; adults 18-49: 0.3, #T15) on The CW (0.90 million viewers, #5; adults 18-49: 0.3, #5) closed out its week-long marathon. In the netlet's target demo (women 18-34), "Circle" posted a 0.5 rating at 8:00/7:00c and a 0.4 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+130.00% - I Get That a Lot (vs. 12/17/10)
+13.79% - Happy Endings (vs. 12/7/11)
+12.00% - Modern Family (vs. 12/7/11)
+7.14% - The Middle (vs. 12/7/11)
+4.17% - Revenge (vs. 12/7/11)
+3.57% - Suburgatory (vs. 12/7/11)
-25.00% - Mobbed (vs. 11/23/11)

Year-to-year changes (adults 18-49):
+56.25% - Revenge (vs. Primetime: Celebrity Weight Loss - What Really Happens)
+27.78% - I Get That a Lot (vs. Live to Dance)
+16.67% - Modern Family
+16.00% - Suburgatory (vs. Better With You)
+13.79% - Happy Endings (vs. Cougar Town)
+7.14% - The Middle
-29.41% - Mobbed (vs. Human Target (S))

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/6; CBS's "Late Show with David Letterman," 2.6/6; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.6/3; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/5/11):

NBC (9.40 million viewers, #1; adults 18-49: 2.7, #T1) and ABC (7.36 million viewers, #3; adults 18-49: 2.7, #T1) shared top demo honors on Wednesday as the former served up new episodes of "Minute to Win It" (6.77 million viewers, #8; adults 18-49: 2.1, #8), "Law & Order: Special Victims Unit" (10.52 million viewers, #3; adults 18-49: 2.9, #T3) and another "Law & Order: Special Victims Unit" (10.89 million viewers, #2; adults 18-49: 3.0, #2).

The Alphabet then offered up fresh installments of "The Middle" (9.32 million viewers, #5; adults 18-49: 2.8, #5), "Better With You" (7.43 million viewers, #7; adults 18-49: 2.5, #7), "Modern Family" (11.76 million viewers, #1; adults 18-49: 4.8, #1), "Cougar Town" (6.75 million viewers, #9; adults 18-49: 2.9, #T3) and the special "Primetime: Celebrity Weight Loss - What Really Happens" (4.45 million viewers, #12; adults 18-49: 1.6, #12).

Next up was CBS (8.91 million viewers, #2; adults 18-49: 2.4, #3) with night two of "Live to Dance" (7.78 million viewers, #6; adults 18-49: 1.8, #9) followed by "The 37th Annual People's Choice Awards" (9.48 million viewers, #4; adults 18-49: 2.7, #6).

Meanwhile, FOX (6.31 million viewers, #4; adults 18-49: 1.7, #4) went with new episodes of "Human Target" (6.16 million viewers, #11; adults 18-49: 1.7, #T10) and a second "Human Target" (6.46 million viewers, #10; adults 18-49: 1.7, #T10).

And finally, repeats of "Hellcats" (1.07 million viewers, #13; adults 18-49: 0.4, #13) and another "Hellcats" (0.81 million viewers, #14; adults 18-49: 0.3, #14) on The CW (0.94 million viewers, #5; adults 18-49: 0.3, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Human Target (21.40% vs. 12/22/10), Law & Order: Special Victims Unit (20.00% vs. 12/1/10), Modern Family (17.10% vs. 12/8/10), Better With You (13.60% vs. 12/8/10), The Middle (12.00% vs. 12/8/10), Cougar Town (11.50% vs. 12/8/10).

In late-night metered market ratings, ABC's "Nightline" (3.1/7) took top honors over CBS's "Letterman" (2.7/7) and NBC's "Leno" (3.0/7). Rounding out the night then were "Kimmel" (1.5/5) on ABC "Ferguson" (1.4/5) on CBS and "Fallon" (1.5/5) and "Daly" (0.9/4) on NBC.

Source: Nielsen Media Research





  [january 2012]  
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