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[01/07/12 - 08:56 AM]
ABC Hits 11-Week Highs on Friday Night
ABC spins the numbers for Friday, January 6.
[via press release from ABC]

ABC Hits 11-Week Highs on Friday Night

Jumping week to week in Total Viewers (+48%) and Adults 18-49 (+40%), ABC hit an 11-week high on Friday night despite facing the Cotton Bowl on Fox - since 10/21/11. In fact, it was the Net's 2nd-strongest Friday night this season on both Nielsen measures.

At 8 o'clock, ABC's Extreme Makeover: Home Edition took second against its non-sports competition, beating NBC's first-run Chuck by 2.0 million viewers and by 40% in Adults 18-49.

· Up sharply over its most recent telecast 3 weeks ago, Home Edition generated season-highs for ABC in the time period with viewers and young adults.

Building on its lead-in at 9pm, a second installment of Home Edition ran neck-and-neck with CBS' original CSI: NY among Adults 18-49 (pacing within 2-tenths of a rating point and tied in audience share), while beating the CBS drama by 10% among Adults 18-34.

· Scoring its 2nd-highest-ever numbers on Friday, Home Edition turned in a best-since-premiere performance on the evening with viewers and young adults - since 10/21/11.

During the 10 o'clock hour, ABC's 20/20 registered as Friday's most-watched newsmagazine, outdrawing NBC's Dateline in head-to-head competition in the time period. ABC's 20/20 featured Chris Cuomo's report on a family ripped apart by junk science.

· 20/20 built over its most recent telecast 2 weeks ago by 6% in Total Viewers, by 30% in Adults 18-49 and by 29% in Adults 25-54. The ABC newsmagazine marked its best numbers since mid-November with Total Viewers and Adults 25-54 - since 11/11/11 .





  [january 2012]  
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· 20/20 (ABC)
· CHUCK (NBC)
· CSI: NEW YORK (CBS)
· DATELINE NBC (NBC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)




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