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[01/08/12 - 10:56 AM]
Saturday's Broadcast Ratings: Saints/Lions Wild Card Puts NBC on Top
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for saturday, january 7, 2012)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (27.87 million viewers, #1; adults 18-49: 10.0, #1) dominated primetime on Saturday thanks to its coverage of the "NFL Wild Card Playoff: Detroit at New Orleans" (27.87 million viewers, #1; adults 18-49: 10.0, #1).

ABC (4.79 million viewers, #2; adults 18-49: 1.0, #2) then took home a distant silver with a repeat of "Winter Wipeout" (3.56 million viewers, #5; adults 18-49: 0.8, #5) followed by "Your Voice, Your Vote - Republican Presidential Debate in New Hampshire" (5.41 million viewers, #2; adults 18-49: 1.1, #2).

Next up was CBS (3.49 million viewers, #3; adults 18-49: 0.7, #T3) with a full hour of "Rules of Engagement" (1.98 million viewers, #7; adults 18-49: 0.5, #7) repeats, a repeat of "The Mentalist" (3.66 million viewers, #4; adults 18-49: 0.7, #6) and a new "48 Hours Mystery" (4.83 million viewers, #3; adults 18-49: 1.0, #T3).

And finally, an hour of "Cops" (3.15 million viewers, #6; adults 18-49: 1.0, #T3) and a repeat of "Terra Nova" (1.36 million viewers, #8; adults 18-49: 0.4, #8) on FOX (2.26 million viewers, #4; adults 18-49: 0.7, #T3) closed out the evening.

In late-night metered market ratings (via NBC's press release):

"Saturday Night Live" (7.4/18 in metered-market households from 11:45 p.m.-1:15 a.m.) with host Charles Barkley and musical guest Kelly Clarkson, dominated its time period with the highest "SNL" average in local-market households in the past 52 weeks, since the January 8, 2011 edition hosted by Jim Carrey with musical guest The Black Keys (7.8/18).

Note that "Saturday Night Live" was delayed by the overrun of the Lions-Saints NFL Wild Card Playoff Game.

In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 4.3 rating, 18 share in adults 18-49, its highest 18-49 rating in the Local People Meters since the "SNL" season finale on May 21, 2011 (with host Justin Timberlake and musical guest Lady Gaga, 4.5/18).

[NOTE: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/8/11):

NBC (28.82 million viewers, #1; adults 18-49: 10.2, #1) got a huge spark from the "AFC Wild Card Playoff: New York at Indianapolis" (28.82 million viewers, #1; adults 18-49: 10.2, #1) last night.

CBS (5.02 million viewers, #2; adults 18-49: 0.8, #T2) then laid claim to the leftovers with repeats of "Blue Bloods" (4.27 million viewers, #4; adults 18-49: 0.6, #T6) and "CSI: Crime Scene Investigation" (5.49 million viewers, #2; adults 18-49: 1.0, #3) followed by a new "48 Hours Mystery" (5.31 million viewers, #3; adults 18-49: 0.9, #4).

Next up was ABC (2.66 million viewers, #4; adults 18-49: 0.8, #T2) with encores of "Wipeout" (4.09 million viewers, #5; adults 18-49: 1.2, #2) and "The Bachelor" (1.94 million viewers, #7; adults 18-49: 0.6, #T6).

And finally, the original movie "Change of Plans" (2.96 million viewers, #6; adults 18-49: 0.7, #5) on FOX (2.96 million viewers, #3; adults 18-49: 0.7, #4) rounded out the evening.

And in late-night, a new Jim Carrey-hosted "Saturday Night Live" averaged a monster 7.8 household rating, 18 share in the metered markets, the show's best numbers since Betty White's episode on May 8, 2010 (8.8/21).

Source: Nielsen Media Research





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