or


[01/09/12 - 09:09 AM]
ABC's "Once Upon a Time" Posts Double-Digit Gains on its Return and its Top Numbers Since November
ABC spins the numbers for Sunday, January 8.

[via press release from ABC]

ABC's "Once Upon a Time" Posts Double-Digit Gains on its Return and its Top Numbers Since November

Some early info on ABC's Sunday, ahead of the regular press release.

Opposite a sports-propelled CBS with its enormous overtime NFL Wild Card playoff overrun (Pittsburgh Steelers-Denver Broncos) that went into the 8 o'clock hour, ABC earned a solid second place in Total Viewers and Adults 18-49, beating NBC (+14%/+77% - including the high-profile debut of The Firm) and Fox by strong margins (+80%/+21%).

· In viewers and young adults, ABC marked its strongest Sunday with regular programming in 8 weeks - since 11/13/11.

During the 7 o'clock hour against the NFL overrun on CBS, ABC's America's Funniest Home Videos stood as the #1 non-sports program, surging from its first half-hour to its second half-hour by nearly 1.0 million viewers and by 25% among Adults 18-49.

Despite facing the tail-end of the NFL playoff game, ABC freshman drama Once Upon a Time catapulted over its lead-in at 8pm (+4.5 million viewers/+164% in AD18-49) and gained audience through its broadcast to finish a dominant #1 against its non-sports-driven competition on NBC and Fox. Sunday's #1 entertainment show in Adults 18-49, ABC's Once Upon a Time beat out the second hour of NBC's 2-hour Dateline by 147% and Fox's first-run animated comedies (The Simpsons/The Cleveland Show) by 68% from 8-9pm.

· TV's #1 new drama this season with young adults, Once Upon a Time continued to produce impressive year-over-year time-period improvement for ABC, improving over original programming on the year-ago night by 11% in Total Viewers and by 37% in Adults 18-49.

· Returning to original for the first time 4 weeks (since 12/11/11), Once Upon a Time was up by double digits over its last first-run broadcast in Total Viewers (+16%) and Adults 18-49 (+28%), marking its best results since November on both counts - since 11/27/11 and 11/13/11, respectively. In addition, the Disney-owned drama hit a series high with Teens 12-17, shooting up by 53% over its last original telecast.

Ranking #1 against its non-sports-fueled competition at 9pm, ABC's Desperate Housewives towered over the opening hour of NBC's The Firm by 2.0 million viewers and by 100% in Adults 18-49.

· On its fist airing since the beginning of December (since 12/4/11), Housewives was up by 7% in viewers and by 11% in Adults 18-49, equaling its highest rating in the key young adult sales demo since October - since 10/30/11.

Quick Take for Sunday, January 8, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC Runs No. 2 on Sunday to an NFL-Driven CBS, with its Best Results in 8 Weeks

ABC's "America's Funniest Home Videos" is the No. 1 Non-Sports Show at 7pm

Sunday's No. 1 Scripted TV Show in Adults 18-49, ABC's "Once Upon a Time" Soars in its Return to Original to its Highest Number Since Mid-November

Disney-Owned "Once Upon a Time" Scores a Series High with Teens 12-17

On its First Telecast in 5 Weeks, ABC's "Desperate Housewives" Grows by 11% to Hit its Top Adult 18-49 Number Since October

Sunday Night (7:00-11:00 p.m.)

Opposite a sports-propelled CBS with its enormous overtime NFL Wild Card playoff overrun (Pittsburgh Steelers-Denver Broncos) that went into the 8 o'clock hour, ABC earned a solid second place in Total Viewers (7.2 million) and Adults 18-49 (2.3/6), beating NBC (+14%/+77% - including the high-profile debut of "The Firm" - 6.3 million and 1.3/3) and Fox by strong margins (+80%/+21% - 4.0 million and 1.9/4).

· In viewers and young adults, ABC marked its strongest Sunday with regular programming in 8 weeks - since 11/13/11.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

During the 7 o'clock hour against the NFL overrun on CBS, ABC's "America's Funniest Home Videos" stood as the No. 1 non-sports program, surging from its first half-hour to its second half-hour by nearly 1.0 million viewers (5.3 million to 6.2 million) and by 25% among Adults 18-49 (1.2/3 to 1.5/4).

"Once Upon a Time" (8:00-9:00 p.m.)

Despite facing the tail end of the NFL playoff game, ABC freshman drama "Once Upon a Time" catapulted over its lead-in at 8:00 p.m. (+4.5 million viewers/+164% in AD18-49) and gained audience through its broadcast to finish a dominant No. 1 against its non-sports-driven competition on NBC and Fox. Sunday's No. 1 entertainment show in Adults 18-49, ABC's "Once Upon a Time" (3.7/8) beat out the second hour of NBC's 2-hour "Dateline" by 147% (1.5/4) and Fox's first-run animated comedies ("The Simpsons"/"The Cleveland Show") by 68% (2.2/5) from 8:00-9:00 p.m..

· TV's No. 1 new drama this season with young adults, "Once Upon a Time" continued to produce impressive year-over-year time-period improvement for ABC, improving over original programming on the year-ago night ("Home Edition" on 1/9/11) by 11% in Total Viewers (10.3 million vs. 9.3 million) and by 37% in Adults 18-49 (3.7/8 vs. 2.7/7).

· Returning to original for the first time 4 weeks, "Once Upon a Time" was up by double digits over its last first-run broadcast (8.9 million and 2.9/7 on 12/11/11) in Total Viewers (+16%) and Adults 18-49 (+28%), marking its best results since November on both counts - since 11/27/11 and 11/13/11, respectively. In addition, the Disney-owned drama hit a series high with Teens 12-17 (2.9/9), shooting up by 53% over its last original telecast.

"Desperate Housewives" (9:00-10:00 p.m.)

Ranking No. 1 against its non-sports-fueled competition at 9:00 p.m., ABC's "Desperate Housewives" towered over the opening hour of NBC's "The Firm" by 2.0 million viewers (8.8 million vs. 6.8 million) and by 100% in Adults 18-49 (3.0/7 vs. 1.5/3).

· On its first airing since the beginning of December, "Housewives" built by 7% in viewers and by 11% in Adults 18-49 from its last telecast (8.2 million and 2.7/6 on 12/4/11), equaling its highest young adult rating since October - since 10/30/11.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 38% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 01/08/12.





  [january 2012]  
S
M
T
W
T
F
S


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· CLEVELAND SHOW, THE (FOX)
· DESPERATE HOUSEWIVES (ABC)
· FIRM, THE (NBC)
· ONCE UPON A TIME (ABC)
· SIMPSONS, THE (FOX)





most recent ratings | view all posts
[03/28/17 - 01:22 PM]
24-Hour Disney Junior Channel Celebrates 4 Years at #1 Turbocharged by "Mickey and the Roadster Racers"
Disney Channel spins the numbers for the quarter to date.

[03/28/17 - 11:44 AM]
Nickelodeon Wins 1Q 17 with All Kids' Demos, Marks Yearly Growth and Captures All Top Ten Shows for Kids 2-11 and Kids 6-11
Nickelodeon spins the numbers for the quarter to date.

[03/28/17 - 08:43 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock wins the evening among total viewers as well as adults 18-49.

[03/27/17 - 01:02 PM]
"RuPaul's Drag Race" Sashays Over to VH1 with Most Watched Episode in Franchise History
VH1 spins the numbers for Friday, March 24.

[03/27/17 - 12:51 PM]
2017 NCAA Tournament Scores Increases in Television Viewership Through Elite 8, Along with All-Time Records Across Digital and Social Platforms
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/27/17 - 12:50 PM]
"Big Little Lies" Achieves Series High as It Approaches Finale This Sunday, April 2
HBO further spins the numbers for the series to date.

[03/27/17 - 08:24 AM]
Sunday's Broadcast Ratings: CBS Gets a Boost from NCAA Overrun
The Eye wins the night among total viewers and adults 18-49.

[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.